Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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Personal Branding Interview: Ivanka Trump

Today, I spoke to Ivanka Trump, who is an American businesswoman, socialite, heiress, and fashion model. The daughter of Ivana and Donald Trump, she is Executive Vice President of Development & Acquisitions at the The Trump Organization. She is also The New York Times and Wall Street Journal bestselling author [...]

Are You Comfortable Asking For Favors?

I like to think of myself as a giving person. I consistently promote other people and their work and enjoy doing so, but at some point, you will need help. Actually, I know you’ll REQUIRE help because we all need support in order to progress in our careers. This support could come [...]

College Students Require Personal Branding Classes

One of my visions is to have a “personal branding class” in every college and university in the world. It is my hope that my book will become the text book. I look at college students right now and feel sorry for many of them, who haven’t gained knowledge in branding. They are [...]

Personal Branding Toolkit – Part 3: Resumes

If you’ve read my blog for at least a month, you’ll know that I despise resumes. They are important and the standard documents for recruitment, but they don’t do anyone justice. Colleges need to stop passing out standard templates because, let’s face it, students are more interested in partying than developing a resume [...]

Schawbel Report: The Current State of Personal Branding [July 2008]

A lot has happened since the last time I posted a “Schawbel Report” on the state of personal branding worldwide. The March edition shed some light into the spread of personal branding from the US to Australia to India. There is a lot of information here, but it’s all very important to your [...]

The Future of Your Personal eBrand is a URL

[youtube=http://youtube.com/watch?v=Yv9VQXTHmwY]
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The future
I’m still holding onto my future prediction that instead of a resume, video resume, cover letter, portfolio, paper business card, and references document, your personal eBrand will exist as a single URL. You won’t be able to toss 10 different URL’s to hiring managers because they don’t have time [...]

Even the Receptionist Needs to Be a Corporate Marketing Maven

The corporate view of personal branding is very different than from an individuals point of view, which I’ve previously discussed. Companies need to understand the importance of personal branding within the corporate culture. If only the executives have a grasp on the corporate message, then the company will fail. I believe that [...]

A Corporate View of Personal Branding with Pros and Cons

There are two perspectives on personal branding and today I want to highlight the corporate view. The non-bias way to do that is to let someone else introduce it and Rand Fishkin is the chosen one. Rand is the CEO & Founder of SEOmoz.org and is a well-known SEO speaker and expert. [...]

Media Comparison and Strategy: Blog, Podcast, Magazine & Book

As a blog owner, podcaster, magazine publisher and soon to be book author, I’ve learned a lot about media creation, distribution, marketing and branding. Today I would like to discuss differences, benefits and how to build and market each type. I firmly believe that various media supports each other and that with the [...]

Myth: Personal Branding Is All About YOU

False! Personal branding is not about you, it’s about everyone else. This post is required reading for everyone who believes that myth.
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Note: I tend to do podcasts when the point can better be expressed through my personality and personal connection.
Daniel Pink Introduction
This all comes together as one of six chapters in Daniel Pink’s [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

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