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    Six Ways Sales Professionals Should Use Social Media

    Most sales professionals I’ve encountered are using LinkedIn for business. However, few truly understand how to fully leverage sites like LinkedIn, Facebook, and Twitter. Social media is not only great for building relationships, but it is also wonderful for prospecting and attracting clients through a strong brand.

    I just finished conducting a workshop for a …

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    Posted in Marketing, Personal Branding, PR, Social Media

    Three Tips for Handling a Social Media Brand Crisis

    One of the most amazing benefits of leveraging social media is the ability to gain momentum behind a concept or brand. The corresponding negative is damaging publicity and untrue information can also spread quickly and gain traction.

    Most professionals are wholly unaware of how to handle a social media crisis for their personal brand or …

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    Posted in Personal Branding, PR, Reputation Management, Social Media

    10 Tips for Reacting (or Not!) to Bad Brand Publicity

    Bad news travels fast. What ONE tip would you give an entrepreneur who just spotted some bad brand publicity?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship …

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    Posted in Corporate Branding, entrepreneurship, PR, Reputation Management

    12 Ways to Create Interesting Company Content in a Boring Industry

    What are some tips for creating really interesting company blogs even in my dry, boring old industry?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back …

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    Posted in Corporate Branding, Employer Branding, PR, Social Media

    Personal Branding Interview: Ryan Holiday

    Ryan Holiday

    I recently spoke to Ryan Holiday, who is the author of  Trust Me, I’m Lying and is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to …

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    Posted in Interview, People, Personal Branding, PR

    Leverage Everything

    Two weeks ago, I spoke at another event for Bloomberg TV, in conjunction with Brighthouse Networks in Detroit, Michigan. Bloomberg is my #1 client as a professional speaker. Before the event, I did a short TV interview with WDIV, the local NBC affiliate. That was the first television interview I have done as an author …

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    Posted in Brand Yourself As, Career Development, Media Branding, Personal Branding, Positioning, PR

    Personal Branding Interview: Jessica Kleiman & Meryl Weinsaft Cooper

    Today, I spoke to both Jessica Kleiman and Meryl Weinsaft Cooper, who have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side. They are the co-authors of Be Your Own Best Publicist, which just came out today. In this interview, they discuss how to get …

    Posted in Book Reviews, Career Development, eBrand, Interview, People, Personal Branding, PR, Success Strategies

    Personal Branding Interview: Kathryn Hall

    Today, I spoke to Kathryn Hall, who is an internationally known book publicist, and author of the forthcoming book Plant Whatever Brings You Joy: Blessed Wisdom from the Garden. In this interview, Kathryn talks about her book, things we can learn from nature, how to stay focused and not spread yourself too thin, cleaning up …

    Posted in Book Reviews, Career Development, Interview, People, Personal Branding, PR, Success Strategies

    Tip: Empower Someone Else to Build Your Personal Brand

    Before my book came out, I was managing my own public relations department (Me Inc.). I would read articles by journalists that covered marketing, careers, and technology, and respond to them. I would also pitch the media on relevant topics around personal branding and constantly network. Looking back at my efforts, I must have appeared …

    Posted in Corporate Branding, Personal Branding, Positioning, PR, Success Strategies

    Getting Away with the CEO Swap

    So, Tony Hayward is being replaced as CEO of BP by an American. It’s not surprising to see that the company is doing whatever they can to minimize damage and public outcry. I’ve come to find it interesting that when a company gets itself in to serious trouble, that the “CEO Swap” is viewed as …

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    Posted in People, PR, Reputation Management
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