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    Keeping Your Personal Brand Professional in a Shark Fight

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    The higher you climb, the more fans you get. Subsequently, the higher you climb, the more people are there to point out flaws in your arguments. Openly calling someone out for misinformation has always been a practice. Whether through poetry as was popular in the 1700s or through the internet as is popular today, you …

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    Posted in Personal Branding, Positioning, PR, Reputation Management

    How Evan Mathew Weinstein Built A Career In Indie Filmmaking

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    I recently had the pleasure to sit down with Evan Weinstein, an independent film director whose film “Leaving Circadia” has garnered a lot of success at various film festivals such as the Manhattan Film Fest, Soho Film Festival, among many others. The film will also be available on Video On-Demand in the coming weeks.

    Christian …

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    Posted in People, Personal Branding, PR

    Balancing High School And Being a Top Hip Hop Publicist with Lloyd Ellis

    Earlier today I had the chance to sit down with Lloyd Ellis the teen publicist behind some of hip-hop’s biggest names. Lloyd chats with us about how he got into the music industry at a young age and how he does it all while still being in high school. After having this conversation I am …

    Posted in Interview, People, Personal Branding, PR, Success Story

    David Grutman: Bartending in Aventura to the King of South Beach Nightlife

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    Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

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    Posted in Articles, Brand Yourself As, Career Development, Corporate Branding, eBrand, Employer Branding, entrepreneurship, events, Interview, management, Marketing, Media Branding, Networking, People, Personal Branding, Positioning, PR, Success Story, Success Strategies

    VA Secretary ‘Scandal’ ‘Tempest in a Teapot’

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    I’m clearly on record as being a strong advocate for always telling the truth on one’s résumé, as well as when making any other statements or claims about one’s work history. (See Go Ask Brian: ‘Fudging’ Résumé Risky.) But in my opinion, the latest “scandal” involving VA Secretary Robert McDonald merely rises to the level …

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    Posted in Articles, events, Misc, news, People, PR

    Genuine Friendships and Integrity in Nightlife with Jesse Waits

    I recently had the opportunity to chat with Jesse Waits, Managing Partner and Co-Founder of XS and Tryst. Waits led XS to repeat appearances as the number one club on Nightclub & Bar’s Top 100 list in 2011, 2013, 2014 and 2015. In the interview we cover topics such as relationship management, ethics, and event …

    Posted in Articles, Career Development, entrepreneurship, Interview, management, Marketing, Networking, People, Personal Branding, PR, Reputation Management, Skill Development, Social Media, Success Story, Success Strategies

    Six Ways Sales Professionals Should Use Social Media

    Most sales professionals I’ve encountered are using LinkedIn for business. However, few truly understand how to fully leverage sites like LinkedIn, Facebook, and Twitter. Social media is not only great for building relationships, but it is also wonderful for prospecting and attracting clients through a strong brand.

    I just finished conducting a workshop for a …

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    Posted in Marketing, Personal Branding, PR, Social Media

    Three Tips for Handling a Social Media Brand Crisis

    One of the most amazing benefits of leveraging social media is the ability to gain momentum behind a concept or brand. The corresponding negative is damaging publicity and untrue information can also spread quickly and gain traction.

    Most professionals are wholly unaware of how to handle a social media crisis for their personal brand or …

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    Posted in Personal Branding, PR, Reputation Management, Social Media

    10 Tips for Reacting (or Not!) to Bad Brand Publicity

    Bad news travels fast. What ONE tip would you give an entrepreneur who just spotted some bad brand publicity?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship …

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    Posted in Corporate Branding, entrepreneurship, PR, Reputation Management

    12 Ways to Create Interesting Company Content in a Boring Industry

    What are some tips for creating really interesting company blogs even in my dry, boring old industry?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back …

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    Posted in Corporate Branding, Employer Branding, PR, Social Media
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