• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Blog Archives

    David Grutman: Bartending in Aventura to the King of South Beach Nightlife


    Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

    Tagged with: , , , , , , , , , , , , , , , , , ,
    Posted in Articles, Brand Yourself As, Career Development, Corporate Branding, eBrand, Employer Branding, entrepreneurship, events, Interview, management, Marketing, Media Branding, Networking, People, Personal Branding, Positioning, PR, Success Story, Success Strategies

    VA Secretary ‘Scandal’ ‘Tempest in a Teapot’


    I’m clearly on record as being a strong advocate for always telling the truth on one’s résumé, as well as when making any other statements or claims about one’s work history. (See Go Ask Brian: ‘Fudging’ Résumé Risky.) But in my opinion, the latest “scandal” involving VA Secretary Robert McDonald merely rises to the level …

    Tagged with: , , ,
    Posted in Articles, events, Misc, news, People, PR

    Genuine Friendships and Integrity in Nightlife with Jesse Waits

    I recently had the opportunity to chat with Jesse Waits, Managing Partner and Co-Founder of XS and Tryst. Waits led XS to repeat appearances as the number one club on Nightclub & Bar’s Top 100 list in 2011, 2013, 2014 and 2015. In the interview we cover topics such as relationship management, ethics, and event …

    Posted in Articles, Career Development, entrepreneurship, Interview, management, Marketing, Networking, People, Personal Branding, PR, Reputation Management, Skill Development, Social Media, Success Story, Success Strategies

    Six Ways Sales Professionals Should Use Social Media

    Most sales professionals I’ve encountered are using LinkedIn for business. However, few truly understand how to fully leverage sites like LinkedIn, Facebook, and Twitter. Social media is not only great for building relationships, but it is also wonderful for prospecting and attracting clients through a strong brand.

    I just finished conducting a workshop for a …

    Tagged with: , , ,
    Posted in Marketing, Personal Branding, PR, Social Media

    Three Tips for Handling a Social Media Brand Crisis

    One of the most amazing benefits of leveraging social media is the ability to gain momentum behind a concept or brand. The corresponding negative is damaging publicity and untrue information can also spread quickly and gain traction.

    Most professionals are wholly unaware of how to handle a social media crisis for their personal brand or …

    Tagged with: , , ,
    Posted in Personal Branding, PR, Reputation Management, Social Media

    10 Tips for Reacting (or Not!) to Bad Brand Publicity

    Bad news travels fast. What ONE tip would you give an entrepreneur who just spotted some bad brand publicity?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship …

    Tagged with: , , , ,
    Posted in Corporate Branding, entrepreneurship, PR, Reputation Management

    12 Ways to Create Interesting Company Content in a Boring Industry

    What are some tips for creating really interesting company blogs even in my dry, boring old industry?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back …

    Tagged with: , , ,
    Posted in Corporate Branding, Employer Branding, PR, Social Media

    Personal Branding Interview: Ryan Holiday

    Ryan Holiday

    I recently spoke to Ryan Holiday, who is the author of  Trust Me, I’m Lying and is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to …

    Tagged with:
    Posted in Interview, People, Personal Branding, PR

    Leverage Everything

    Two weeks ago, I spoke at another event for Bloomberg TV, in conjunction with Brighthouse Networks in Detroit, Michigan. Bloomberg is my #1 client as a professional speaker. Before the event, I did a short TV interview with WDIV, the local NBC affiliate. That was the first television interview I have done as an author …

    Tagged with: , , ,
    Posted in Brand Yourself As, Career Development, Media Branding, Personal Branding, Positioning, PR

    Personal Branding Interview: Jessica Kleiman & Meryl Weinsaft Cooper

    Today, I spoke to both Jessica Kleiman and Meryl Weinsaft Cooper, who have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side. They are the co-authors of Be Your Own Best Publicist, which just came out today. In this interview, they discuss how to get …

    Posted in Book Reviews, Career Development, eBrand, Interview, People, Personal Branding, PR, Success Strategies
    Content Partners
    As Seen In