Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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How Exposing Yourself Can Save Your Personal Brand

I recently attended an Internet conference here in Israel that included a session about online reputation management. One of the speakers in that session, my friend Shira Abel, discussed how to react in a branding crisis. Her advice was intended for companies, but as you’ll see, her main points are just [...]

Twitter Personal Branding Q + A #5

Responses to recent tweets made recently by people about personal branding.
Lyndsay Siegel, @Siegels, asked: do you think it’s important for everyone to have a personal brand?
Jacob Share, @jacobshare: Whether they like it or not, everyone has a personal brand. Most people don’t give any attention to their brand, and it shows- at best, they’re not [...]

Your Brand and Public Performance

For three years, I’ve had a spot on our local CBS station as the local “go to” person for questions about branding, marketing and business.  In addition to that Thursday morning spot, any time they need a snippet of information, a quote or a comment, the local media comes to me first.  This has translated [...]

The Personal Branding Inflection Point

Have you ever wondered what the job marketplace will look like a few years from now? It is intriguing to think about because we have arrived at a huge inflection point in the marketplace for businesses,  entrepreneurs, careers, and jobs.
I like to think of inflection points as points in time when everything changes. Things that [...]

5 Steps to Saving Your Tarnished Workplace Brand

I’ve written before about overcoming setbacks to your personal brand, but that piece specifically focused on your brand’s name. What about when your personal brand takes a hit in the workplace or in some way negatively impacts your career? This can be huge, and it’s something I’ve recently experienced myself.
Bring some shine back to your [...]

Leaving a Job? 4 Ways to Brand Yourself Until the Very End

People are so wrapped up in finding job opportunities, that they often forget the importance of how to quit a job.   If you’re not using the final weeks, months, days and hours at a job to reinforce your passion and expertise, you are missing out on a golden personal branding opportunity. The people you [...]

Personal Branding Tip: Stop Trying to Control Your Employees and Brand

Are you worried your corporate marketing department and lawyers are going to stop you from creating your personal brand? If you are, this post is for you and for the corporate control freaks fighting a fool’s battle.
The marketing department has lost control of the brand
When I write and talk about personal branding, quite often I [...]

Reader Branding Nightmare: Job Search Sabotage?

Yesterday I had a conversation with a job seeker who was very worried about his former boss.
For the past few years, Jim (not his real name) had worked as a programmer in a small, tight-knit part of the IT industry. After the economic crisis hit and clients started tightening budgets, Jim’s [...]

The Personal Branding Authority Flowchart

Do you want to stand out from the crowd? Do you want to be seen as a leader in your niche? Do you want to be one of the top earners in your line of work? If you are nodding your head up and down  saying yes, this post is for you.
The steps of the [...]

When You’re Most Visible Are You On-Brand?

Classy. Conan O’Brien’s final evening with NBC he spoke directly to the audience sharing with them that on this last night he could speak in whatever manner he wanted to about the network with no ramifications.  After the last show, he was then in a legal agreement to not say any disparaging remarks about the [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

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