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    How to Grow Your Personal Brand Through Content

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    Content and content marketing has been growing across sectors for some time now, and it’s only getting bigger. With the implications for their brand identity, site traffic and online presence, more and more businesses are increasing their content teams and output.

    But it’s not just big business brands that can benefit from content, it can …

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    Posted in Brand Yourself As, Career Development, eBrand, Marketing, Media Branding, Personal Branding, Reputation Management, Social Media

    Your Brand is About the Feels

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    When it comes to building a brand, business or personal, there are many elements that must be considered in order to assemble it correctly. Such elements are separated into two categories: intellectual and emotional. And while the intellectual elements should, by no means, be diminished, when you think about the power branding actively holds, it …

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    Posted in Brand Yourself As, Career Development, entrepreneurship, Me 2.0, Personal Branding, Positioning, Reputation Management, Skill Development

    Can You See the End From the Beginning?

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    How a pop song can help you.

    “I can see the end as it begins …”

    Taylor Swift in her song “Wildest Dreams”

    I don’t often quote Taylor Swift songs, but I happened to hear this line in the song recently and it got me thinking:

    Is Taylor Swift a visionary? Are her lyrics also…
    Read the Rest →
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    Posted in Career Development, Personal Branding, Reputation Management, Success Strategies

    Three Tips to Get More Time In Your Day

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    There’s an old saying that goes something like this:

    It’s not how long it is … it’s how you use it.

    Yes, this is a euphemism for something else.

    And, it also applies to your day.

    Invest in Time … because they aren’t making any more of it.

    Yes, this is another euphemism.

    Guess what? …

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    Posted in Personal Branding, Reputation Management

    Your Reputation: When Personal Brands Respond for Business Brands

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    The moment you hang your sign that you’re open for business, there will be haters. While these individuals used to be one-time customers that disappeared following the first altercation, the internet has allowed for these toxic individuals to leave scathing reviews in the public’s eye, calling into question your brand. As much as you want …

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    Posted in Personal Branding, Reputation Management

    Approaching Greatness and Your Personal Brand

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    The higher up the ladder you are in a business, the busier and more frequent the responsibilities become. All too often this will transform a once approachable individual into a terrifying force easier to ignore than to face. Employees stop calling, problems are covered up and the office culture takes a steep nose dive toward …

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    Posted in Personal Branding, Reputation Management, Success Strategies

    Solve for Why … The Business Secret

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    How often do you ask why?

    Is there a maximum number of times to ask why?

    Why … do you say that or think that?

    The 5 Why’s

    Asking why five times is a commonly used tool (and expression) to get to the root of an issue. In the system developed in Japan by Sakichi …

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    Posted in Personal Branding, Reputation Management

    Mastering Your LinkedIn Profile

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    How often do you look at other people’s LinkedIn profiles?

    How often do you look at your own LinkedIn profile?

    If the answer to the second question is never … it’s time to bite the bullet.

    Take 5 minutes and read this post, then go to your LinkedIn profile and do a quick sanity check …

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    Posted in Career Development, Personal Branding, Reputation Management, Social Media

    Mastering Hygiene on LinkedIn

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    Have you done a LinkedIn Checkup lately?

    If not, now is the time.

    It won’t take long and it’s not hard.

    Over the last few weeks I have written a series of posts about Mastering LinkedIn. The topics were purposely short and consumable. I created short videos for each of them and posted the written …

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    Posted in Personal Branding, Reputation Management, Social Media

    Mastering the Under-Share on LinkedIn

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    Everything you say is being recorded.

    Be careful what you share.

    How to make sure you don’t share everything, every time … on LinkedIn.

    LinkedIn by default will share everything you post with everyone in your network. This isn’t necessarily a bad thing, but as you start to build your network and grow your reputation …

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    Posted in Career Development, Job Search, Personal Branding, Reputation Management
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