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    Increase Your Brand’s Website Conversions With Less Friction

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    An attractive and mobile-friendly website is just the beginning to retaining visitors for your personal brand. The goal is to convert these subscribers through less confusion and a clear message that meets their needs.

    Is your landing page attracting or repelling visitors? A frustrating design can be the first problem, and following that is how …

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    Posted in Personal Branding, SEO

    How Personal Brands Can Succeed with SEO for 2016

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    Search engine marketing has transformed over the last couple of years, and many brands may have seen a change in their visibility in the search engines as a result. Social media is now a large influence in the way people look for information, which is driven by conversations and phrases. Google’s latest algorithm has evolved …

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    Posted in Personal Branding, SEO

    Use Precise Keyword Research for Better Brand Visibility

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    Since the release of Google’s “Hummingbird” algorithm the use of unique keyword phrases has become more important than ever for brands. While Google AdWords remains a great resource to find the right topics for your content you will need to drill down more for better exposure online.

    Should you still use basic keywords?

    In the …

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    Posted in Personal Branding, SEO

    How to Increase Traffic with Highly Shareable Content

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    The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help enhance your SEO rankings, but also the higher social curation — provided it’s being shared — means that more people will see it. In turn, this will naturally increase your traffic, leads and …

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    Posted in Corporate Branding, guest post, Marketing, SEO

    Personal Branding Weekly – Do You Sound Lame?

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    If you’re using the words “sorry” and “thanks”, then you run the high risk of sounding lame. These two words are thrown around so haphazardly and without any genuine feeling that they rank as having negative effects on your personal brand much like “umms”, “you knows” and “stuff like that”.

    Are you guilty of using…
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    Posted in Brand Mystery, Career Resources, Education, SEO

    6 Places to Keyword Optimize Your LinkedIn Profile

    Whether you’re looking for a job, searching for freelance clients or promoting a business, LinkedIn is an ideal place to start. Some people, myself included, have neglected LinkedIn for the more popular social networks, such as Facebook and Twitter. But recently, I’ve started spending more time at LinkedIn and have been kicking myself for not …

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    Posted in Networking, Personal Branding, SEO, Social Media

    Five Blogging Lessons Learned From Newspaper Columnists

    If you want to be a thought leader in your field, to be seen as one of its leading authorities, you need to pay special attention to how you blog.

    You can’t just splut out a blog post here and there, and expect people to take you seriously. You also can’t have an overly formal …

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    Posted in Brand Yourself As, Career Development, Personal Branding, SEO

    5 New SEO Strategies You Should Be Aware Of From Rich Gorman

    [Sponsored Post: This post is brought to you by Rich Gorman and you can follow him on Twitter @RichAGorman]

    Here are a few new SEO (Search Engine Optimization) strategies that Rich Gorman sent me that you should use to build your online presence and optimize it for Google:

    1. Co-Citation

    Co-citation, as Rich Gorman explained …

    Posted in Personal Branding, SEO, Success Strategies

    Personal Branding for Theatrical Actors

    The world of theatrical actors is a lot like the world of a job hunter. You have casting calls (job openings), auditions (interviews), you play your part (do your job), and then the show closes (you get laid off), and it starts all over again.

    But as much as we’ve talked about personal branding and …

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    Posted in Brand Yourself As, Personal Branding, SEO, Social Media

    Master Google AuthorRank to Improve Personal Search Rankings

    Google’s new AuthorRank algorithm is going to help you make a big splash in the personal branding arena, because Google is going to be able to rank the trustworthiness of blog and article authors, and your score could have a positive or negative effect on your article’s placement in the search rankings.

    I wrote about …

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    Posted in Brand Yourself As, Personal Branding, SEO
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