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    Is it Fun to be Your Brand Advocate?

    Much of the time we talk about ways to be connected, referred, recommended and advocated for.  From logistics, strategy and tactics, there are many valuable tips and posts!  Yet, there’s a basic question that we often fail to address and that is – am I fun to advocate for?

    When someone speaks positively on your …

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    Posted in Brand Yourself As, Personal Branding, Sound Branding

    Your Email Appearance is Your First Impression

    Your email appearance is truly your first impression, and your first impression always counts. Remember, every email address is a person with a circle of influence they could refer you to or deter you from.  Failing in our digital communication ca  detrimental to your small business as a whole and to your personal brand which …

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    Posted in Personal Branding, Sound Branding

    Think Like a Brand

    As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a …

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    Posted in Brand Yourself As, Corporate Branding, Marketing, Me 2.0, Personal Branding, Positioning, Skill Development, Sound Branding

    Now It’s Time To Show Your Character(s) On Twitter

    In case you missed it, a certain corner of the social media world experienced an influx of joy, celebratory actions and a splash of a surprise this week when Twitter announced changes to the way we will tweet.

    In the coming months, we're introducing new ways for you to express even more with a Tweet: …

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    Posted in Brand Yourself As, Employer Branding, Marketing, Personal Branding, Positioning, Social Media, Sound Branding

    Branding Lesson: Revels, Advocate

    As much as I enjoy discussing the similarities between personal and corporate branding, it is just as important to examine the relationship between the two as well as the nuances within. No matter your career “vertical,” an understanding of the way these two types of branding are connected coupled with the points where you can …

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    Posted in Brand Yourself As, Career Development, Corporate Branding, Employer Branding, Me 2.0, Personal Branding, Skill Development, Sound Branding

    The Theory of BRANDarchy

    Welcome to the world where we constantly discuss branding. And while the name of this site certainly refers to personal branding, in particular, the parallels between this and corporate branding should not be ignored. To illustrate this, let me introduce a concept that you may or may not have heard of–one that you can use …

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    Posted in Brand Yourself As, Career Development, Marketing, Personal Branding, Sound Branding

    Selfless Actions and Your Personal Brand

    Help is rarely given freely in today’s world. Everything seems to have a price tag, keeping individuals forever wary of accepting anything that appears to come with no strings attached. Yet even in this suspicious atmosphere, truly selfless giving can and still does exist. In fact, for the smartest leaders out there, gifts are a …

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    Posted in Personal Branding, Sound Branding, Success Strategies

    3 Ways to Promote Your Local Business and Personal Brand Through Community Programs

    Locally owned small businesses offer their communities various, undeniable benefits when compared to the large chains and super stores, as you know. Your business likely puts some of its profits right back into your community, too – you generate jobs and tend to provide better wages, and greater flexibility and working conditions that larger companies …

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    Posted in events, guest post, Sound Branding

    How to Write a Great Job Ad

    Job ads are your first communication tool with a candidate and if you want the best ones, you should treat job ads as a marketing item. A well written job ad not only gives you a pool of great candidates but also saves your time and budget. Therefore, consider the below points when writing your …

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    Posted in People, Personal Branding, Recruitment, Sound Branding

    Personal Brand #Success on Twitter for Small Business Owners

    With almost a decade of history to its name, Twitter has proven to be a social media powerhouse unlike anything else. Restricting its users to 150 characters or less and linking its community through the use of hashtags and the at sign, it has allowed for open and immediate communication between companies, users and new …

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    Posted in Personal Branding, Social Media, Sound Branding
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