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    Selfless Actions and Your Personal Brand

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    Help is rarely given freely in today’s world. Everything seems to have a price tag, keeping individuals forever wary of accepting anything that appears to come with no strings attached. Yet even in this suspicious atmosphere, truly selfless giving can and still does exist. In fact, for the smartest leaders out there, gifts are a …

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    Posted in Personal Branding, Sound Branding, Success Strategies

    3 Ways to Promote Your Local Business and Personal Brand Through Community Programs

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    Locally owned small businesses offer their communities various, undeniable benefits when compared to the large chains and super stores, as you know. Your business likely puts some of its profits right back into your community, too – you generate jobs and tend to provide better wages, and greater flexibility and working conditions that larger companies …

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    Posted in events, guest post, Sound Branding

    How to Write a Great Job Ad

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    Job ads are your first communication tool with a candidate and if you want the best ones, you should treat job ads as a marketing item. A well written job ad not only gives you a pool of great candidates but also saves your time and budget. Therefore, consider the below points when writing your …

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    Posted in People, Personal Branding, Recruitment, Sound Branding

    Personal Brand #Success on Twitter for Small Business Owners

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    With almost a decade of history to its name, Twitter has proven to be a social media powerhouse unlike anything else. Restricting its users to 150 characters or less and linking its community through the use of hashtags and the at sign, it has allowed for open and immediate communication between companies, users and new …

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    Posted in Personal Branding, Social Media, Sound Branding

    Holidays and Your Personal Brand: The Gift of You

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    The season for holiday parties has only just begun. From now until the beginning of January, invitations for galas and soirees across town will be doled out, inviting everyone to celebrate a break from work with alcohol and delicious hors d’oeuvres. While it might be tempting to arrive to each with a stack of business …

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    Posted in Personal Branding, Reputation Management, Sound Branding

    Timely ‘Thank You’ Note/Email Often Job Tie-Breaker

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    LOOKING FOR AN EASY, YET VERY EFFECTIVE WAY TO DIFFERENTIATE YOURSELF IN A VERY POSITIVE WAY FROM THE “COMPETITION,” i.e., others seeking the same position(s) as you, during a new job search? Simply send a timely, well-written, short “Thank You” note or email following each and every face-to-face interview with a hiring manager.

    Oh, you …

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    Posted in Career Development, Interview, Personal Branding, Positioning, Sound Branding, Success Strategies

    Winning in Leadership

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    Few are born a leader, many shy away from the job, only a few embrace the change, dedication and passion it takes to mold, upgrade and mentor a team of subordinates. There are several reasons why individuals avoid management positions or why management and leadership positions seem to avoid them.

    Our recruiters have seen that …

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    Posted in Reputation Management, Sound Branding, Success Strategies

    How to Field a Hiring Pro’s First Phone Call

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    IF YOU HAVE BEEN CONDUCTING A SYSTEMATIC, WELL-THOUGHT-OUT, WELL-EXECUTED NEW JOB SEARCH, and if you have clearly positioned yourself as being among TOP candidates, in today’s burgeoning job market, sooner rather than later, you should expect to receive an initial contact from a hiring professional, i.e., a hiring manager, headhunter or in-house corporate recruiter. Nearly …

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    Posted in Brand Yourself As, Career Development, Interview, Job Search, Personal Branding, Sound Branding

    5 Mistakes That Could Easily Derail Your Career

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    DURING THE GREAT RECESSION, WHEN HUGE LAYOFFS AND FREQUENT DOWNSIZINGS WERE THE GENERAL ORDER OF THE DAY FOR MANY, MANY EMPLOYERS, literally millions of men and women were in constant, sometimes paralyzing fear that the next “heads” on “the chopping block” could quickly and easily end up being their own.

    Thank goodness, now that hiring …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Positioning, Sound Branding

    When curve balls are thrown at you seize control

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    Almost always there exists a way around troublesome situations, and it’s up to us to take action. But before hasty actions are taken, pause to consider the options.

    Confer with your better friends as to how they might handle similar situations. Over time, make it a habit to take the time to frequently update one …

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    Posted in entrepreneurship, Media Branding, Positioning, Sound Branding
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