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    3 Ways To Make Your Personal Brand Newsworthy


    Guest Author:  Phoebe Chongchua is a multimedia Brand Journalist who teaches: Think Like A Journalist, To Increase Your Bottom Line.


    Even in this era where we’re told the formula: EC=MC, ( “every company is a media company”) developing a personal brand that’s newsworthy and attracts traditional media attention has merit.


    But the question …

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    Posted in Networking, news, Personal Branding, tv

    An Interview with Casting Director Rachel Reiss of Liz Lewis Casting Partners

    I recently had the opportunity to sit down with Casting Director Rachel Reiss of Liz Lewis Casting Partners. Rachel has been with the company for five years, and discusses the ins and outs of being a successful Casting Director in New York City.

    Christian Roberts: How long have you been a CD at Liz Lewis …

    Posted in Articles, Interview, Networking, People, tv, Video

    An Interview with Vincent Moore of the UCB NY Theater

    I recently had the privilege to sit down with UCB NY performer Vincent Moore. Vincent is a performer at the Upright Citizens Brigade Theater who currently performs on the Harold Team “Higgins”. You can see them perform Tuesday nights at the theater’s Chelsea location in Manhattan.

    Christian Roberts: How long have you been a performer …

    Posted in Articles, tv, Video

    Confessions Of A Casting Director: An Interview With Jen Rudin


    I recently had the pleasure to sit down with Casting Director Jen Rudin, author of Confessions Of A Casting Director. Jen has over 30 years of experience in the entertainment industry and provides insight on how to help actors have better auditions and work their strengths. From the pros and cons of the acting scene …

    Posted in Articles, authors corner, Career Development, Interview, People, Success Strategies, tv

    Video Presentations: One Easy Way to Keep Them Watching

    Audiences make snap judgments about anyone on camera. Viewers immediately assume someone is hostile if they look slightly angry. A confused look can come across as dopey. A blank face looks snooty or boring. That’s because video amplifies every facial expression—and often viewers don’t stick around to find out if their first impression was wrong. …

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    Posted in Interview, Media Branding, Personal Branding, tv

    Can an SNL Skit Make You Reexamine Your Life?

    Have you ever gone to your high school reunion, or seen an old friend on Facebook, and wanted to ask, “what happened to you?!”

    A Saturday Night Live skit last week had me thinking about this. The premise was a game show called “What Have You Become?” Three contestants, who had all been told they’d …

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    Posted in Brand Yourself As, Career Development, Personal Branding, tv

    Tip #9: How to Talk On-Camera

    How you talk on-camera is different from how you write. It’s also different from how you talk to your colleagues at the office. At the office, you have your own internal lingo, right? Let’s say you are a web consultant—you and your co-workers throw around acronyms like SEO, ROI, & API like crazy. You talk …

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    Posted in Corporate Branding, entrepreneurship, Personal Branding, tv

    Just For Men: How to Look Great On-Camera

    You are working hard to brand yourself and your business with written posts on your blog, Twitter feed, and Facebook page. But have you remembered to consistently brand your face?

    Yup, that’s right. Part of your brand is how you look in photos and present yourself in videos. You want people to listen to what …

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    Posted in Me 2.0, Media Branding, Personal Branding, tv

    Lessons in Personal Branding from Chelsea Handler

    If you’re starting out building your personal brand and career, there are lots of lessons in personal branding you can pick up from the E! Network’s Chelsea Handler.

    Whether you agree or disagree with the specifics of her more than slightly edgy brand–I think of Chelsea Handler as a younger, raunchier, glitzier Joan Rivers–she’s been …

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    Posted in authors corner, Futures, Success Story, tv

    Sweet Spot: The Intersection of Passion, Purpose & Skills

    Do you like sweets? When I was a kid I used to tell my mom I couldn’t finish my dinner because there was a special part of my stomach that was just for dessert. My rule now that I’m an adult is to keep sweets out of the house so I’m forced to walk and …

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    Posted in brand matchup, Career Development, Corporate Branding, entrepreneurship, Job Search, Personal Branding, Success Story, tv
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