• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Controlling Your Google Results: The Art and Science of the Personal Press Release

    Problem: Googling your name doesn’t accurately reflect who you are or what you do.

    Solution: Issue a personal press release about a recent accomplishment or noteworthy event to fill Google results for your name with relevant, on-brand content.

    1. Choose a topic

    First, decide on a newsworthy event or accomplishment you will announce, such as:

    1. Launching a new website
    2. Receiving an award, honor or recognition
    3. Starting a new business
    4. Speaking at an event
    5. Offering a free eBook, newsletter or white paper
    6. Giving a workshop or seminar
    7. Providing pro bono work

    2. Write your press release

    I wrote the example press release in the gray box for a fictional job applicant named John Stamos looking to control his Google results. Use it as inspiration and follow these steps in writing your release:

    1. Write a headline and sub-headline that summarizes your news
    2. Include your location and the current date
    3. State the event: you launched your website, you received an award, etc.
    4. Write in the third person as if you were a reporter describing the event
    5. Include a quote from yourself
    6. Signify the end of your main content with three pound signs “###” (traditional press release formatting)
    7. Add a short bio written in the third person with your full name spelled out (so it can be found when your name is Googled)
    8. Conclude with your contact info and a link to your website, LinkedIn and Twitter profiles

    3. Submit your press release

    Now that your press release is written and links to your main sites, it’s time to get it published across the web. Submit your press release to these five free high-ranking newswires:
    Every time you submit a press release that links to your website, LinkedIn and Twitter profiles, Google sees those links as a “vote” that your profiles should show up closer to the top of results. The more votes you build, the higher your sites rise to the top of search results for your name. Use your press release to boost your main profiles closer to the top of search results.

    4. The next step

    Once you’ve submitted your press release, you should make sure you’re effectively building a visible and professional personal brand across the web. From here, I recommend reading my personal brand audits, which walk you through the process of building a remarkable online presence:

    Good luck and have fun! I’d love to hear your comments below: what do you think about the idea of submitting personal press releases? Does it make you uncomfortable? Do you think it would be difficult to find something to write about? Are you having trouble deciding whether a specific event in your life would make the cut? Let’s keep the discussion going below.

    Author:

    Pete Kistler is a leading Online Reputation Management expert for Generation Y, a top 5 finalist for Entrepreneur Magazine’s College Entrepreneur of 2009, one of the Top 30 Definitive Personal Branding Experts on Twitter, a widely read career development blogger, and a Judge for the 2009 Personal Brand Awards. Pete manages strategic vision for Brand‐Yourself.com, the first online reputation management platform for job applicants, named one of the Top 100 Most Innovative College Startups in the U.S.

    avatar

    Pete Kistler is a top 5 finalist for Entrepreneur Magazine's College Entrepreneur of 2009, a leading Online Reputation Management expert for Generation Y, one of the Top 30 Definitive Personal Branding Experts on Twitter, a widely read career development blogger for Brand-Yourself.com, and a Judge for the 2009 Personal Brand Awards. As CEO, Pete manages strategic vision for Brand‐Yourself.com, the world's first online reputation management platform for job applicants, named one of the Top 100 Most Innovative College Startups in the U.S. He has won a number of top honors for his writing, presentations and business plans.

    Tagged with: , , , ,
    Posted in Brand Yourself As, Career Development, Personal Branding, Success Strategies
    Promote Yourself Newsletter
    Sign Up & Download For Free:
    10 Personal Branding Secrets You've Never Heard Before
    8 comments on “Controlling Your Google Results: The Art and Science of the Personal Press Release
    1. avatar
      EXPERT
      paul says:

      Thanks for the post.

      Since my blog is the stage I would like to call “fledgling” (2 weeks old) , I am going to follow your steps and make a press release and see (audit), the effect it has.

      Should be fun.

      Cheers,
      Paul

      On another note, the comments sub-system here on the blog is producing a an error when a comment is submited from firefox, but it works from IE.

      HTTP – 500 Internal Server Error
      The page you are attempting to load returned an error.

    2. avatar
      EXPERT
      MIssy Knight says:

      GREAT post! I wouldn’t feel uncomfortable at all sending a personal press release. You have to go the extra mile to set yourself apart to gain a following or even a new job. Thank you for the excellent info!

      @missy5ft2

    3. avatar
      EXPERT
      Kate Dickman says:

      I actually love this idea and have never thought of it in terms of personal branding. While some may view it as a bit egotistical, I personally view it as SMART (providing the press release is written correctly). I’ve seen brands both large and small issue press releases for the smallest items that could hardly be called “news-worthy”. Why shouldn’t personal brands do it too? I’m all for it! I personally may hire someone to write a press release for me as many times it can be a bit difficult for people (myself included) to not only write in a PR-style format but also write about ourselves at the same time. In trying to boost your online brand/visibility, you definitely do not want to risk sounding amateur if the press release isn’t done correctly. Either way, I love this idea and am considering it for my next endeavor.

    4. avatar
      EXPERT
      Pete Kistler says:

      Paul, good luck with your fledgling blog, and proudly tell the world about it!

      Missy, glad to hear it and I’m glad I could help!

      Kate, definitely run your personal press release by a few friends before sending it out into the world. Objective feedback is key whenever you’re putting your personal brand on the line.

      – Pete Kistler
      CEO, Brand-Yourself.com

    5. avatar
      EXPERT
      Sudeep says:

      Personally in this world of marketing your idea is a work of simplicity and genius. I know we should blow one’s own horn , But if you are a small home based business it is worth a effort right.
      I am sure going to follow this idea and may be let you all know how it works with me

    6. avatar
      EXPERT
      Udi Drezner says:

      Hi Pete,

      Great Post! Press Realesing the right way can really do wonders to your brand.
      Of course, the basics of a good web page, and high visibility online, have to be well taken care of before all.

      I’d like to recommend a branding tool I’ve been using called LookUppage (www.lookuppage.com), a platform for creating web pages, which are very simple to manage and track. The web pages are excellent for businesses and for personal objectives, showing up on all search engines online, highly visible on Google’s 1st page.

      You’re welcome to check it out!

      Cheers,
      Udi

    7. avatar
      EXPERT

      Paul,

      Thanks for the great advices you introduced with that article!

      I would like to share with the readers here another interesting resource to build your personal brand helping others, sharing business related thoughts and opinions. Join the conversations about personal branding on Startups.com by this link http://bit.ly/at1qno

    8. avatar
      EXPERT
      Pete Kistler says:

      Sudeep, thanks for the kind words and good luck with your business. Sign up for a Brand-Yourself.com account to make it easier to manage your press releases and other social media / online marketing efforts.

      Udi and Jonathan, thanks for the additional resources.

      – Pete Kistler
      CEO, Brand-Yourself.com

    3 Pings/Trackbacks for "Controlling Your Google Results: The Art and Science of the Personal Press Release"
    1. […] Controlling Your Google Results: The Art and Science of the Personal Press Release Published: March 10, 2010 Source: Personal Branding Blog – Dan Schawbel Problem: Googling your name doesn’t accurately reflect who you are or what you do. Solution: Issue a personal press release about a recent accomplishment or noteworthy event to fill Google… […]

    2. […] the posts over at the “Personal Branding Blog”. Yesterday Peter Kistler wrote a post (Controlling Your Google Results: The Art and Science of the Personal Press Release ) about personal press […]

    3. […] at the Personal Branding Blog, they suggest sending out a press release as a way to control your Google results. Although they discuss sending out a personal press […]

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    *

    You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

    Content Partners
    As Seen In