Comments on: Digital First Impressions Part II http://www.personalbrandingblog.com/digital-first-impressions-part-ii/ The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts. Sat, 13 Mar 2010 14:14:08 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Chad Levitt http://www.personalbrandingblog.com/digital-first-impressions-part-ii/comment-page-1/#comment-38602 Chad Levitt Mon, 21 Sep 2009 20:49:54 +0000 http://www.personalbrandingblog.com/?p=6643#comment-38602 @Sara: I like the aspect of viewing your personal brand as a dynamic and evolving property. Just as we grow and change as individuals are personal brands evolve as well. The halo effect is also a very intriguing aspect of creating a credible personal brand. It's very similar to the favorable perceptions people associate with well known brands they trust and like. If others with influence view your personal brand favorably you will receive opportunities others do not. Thanks Sara! @Sara: I like the aspect of viewing your personal brand as a dynamic and evolving property. Just as we grow and change as individuals are personal brands evolve as well.

The halo effect is also a very intriguing aspect of creating a credible personal brand. It’s very similar to the favorable perceptions people associate with well known brands they trust and like. If others with influence view your personal brand favorably you will receive opportunities others do not.

Thanks Sara!

]]> By: Sara Canaday http://www.personalbrandingblog.com/digital-first-impressions-part-ii/comment-page-1/#comment-38457 Sara Canaday Sun, 20 Sep 2009 21:01:22 +0000 http://www.personalbrandingblog.com/?p=6643#comment-38457 Thanks for the substantive and spot-on responses Chad. Managing your personal brand is an ongoing proposition – both on and offline. If you are using social media venues/tools to advance professionally, then your online presence, in all its iterations, should be polished, consistent, thoroughly planned, and diligently monitored. Leave a good first impression, and the implications are far reaching. This “rubbing off” is called the halo effect. Thanks for the substantive and spot-on responses Chad. Managing your personal brand is an ongoing proposition – both on and offline. If you are using social media venues/tools to advance professionally, then your online presence, in all its iterations, should be polished, consistent, thoroughly planned, and diligently monitored. Leave a good first impression, and the implications are far reaching. This “rubbing off” is called the halo effect.

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