Comments on: Do You Know Your Audience?

By: silicon beach training

silicon beach training — Sat, 31 Oct 2009 16:21:17 +0000

With Social Media on the up and up it's never been more important to know your audience, recently at a social media conference a key note speaker showed his lack of understanding of the twittering, media savvy audience. The backchannel for the conference was embarrassing during his presentation see Twitter-heckled Key Note Speaker – Know your Audience!

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By: Importance of Determining Your Audience « Alex Concilus’s Blog

Importance of Determining Your Audience « Alex Concilus’s Blog — Sun, 01 Mar 2009 17:48:55 +0000

[...] that is meant for others to read? A seemingly obvious answer that isn’t always apparent to everyone. Not to say that in order to have a good strategy you have to know who your audience is because [...]

By: Jeff Ogden

Jeff Ogden — Thu, 19 Feb 2009 16:44:29 +0000

Knowing one’s audience — so called customer intimacy — is critical, Katie.

Today, I received an email from Singapore. My airline guru told me what airline CEO’s are telling him. He asked “Should we change the topic of our upcoming webinar?” My response “Absolutely.” Our goal is to help them help themselves.

By: Dilip Joshi

Dilip Joshi — Thu, 19 Feb 2009 09:34:28 +0000

Firstly thanks for this post,
My blog on computer & I also want identify my audience so I reach here from google. But this time I have no idea about it how identify them.
In simple terms my blog audience is that which like computer or technology related information. But this is half infromation & I dont know much about my audience.
You have any idea about how I identify my audience.
at the end nice writting & keep it up.
God Bless U
______________________________________________________________
Tech 2 Computer

By: Jessica

Jessica — Mon, 26 Jan 2009 20:50:37 +0000

Identifying your audience shouldn’t be seen as limiting at all. In fact it will help you develop a niche and be more useful to your readers.

Writing your “about” page should help you define who you are and what you’re trying to accomplish:

There’s a great post about this on Problogger.net, which says that the “about” should address the following 4 points:

1. who you are…
2. your expertise and how it addresses…
3. their problem or goal, and how they can…
4. contact you

Here’s the link: http://www.problogger.net/archives/2006/11/24/how-to-write-your-about-me-page/

By: yinka olaito

yinka olaito — Mon, 26 Jan 2009 12:51:01 +0000

This is the hardest part that many have ignored. everything must be done deliberately, focus must be known and this will detremined who a personal is trying to reach. When this is known the content can be structured to get great results.
Thanks Katie fromm drumming this load.

By: Katie Konrath

Katie Konrath — Mon, 26 Jan 2009 00:15:03 +0000

@the weakonomist You raise a very important point. If you’re just writing for yourself, you don’t have to worry about an audience. But then you do know your audience… it’s yourself!

By: Dan Schawbel

Dan Schawbel — Sun, 25 Jan 2009 22:52:22 +0000

@Katie, great blog post here and it’s great to see a nice response on a Sunday! I think knowing your audience is extremely important to grow and expand your business. If you target the wrong type of audience, you won’t get a positive response from them and that wastes advertising money, as well as overall effort.