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  • Does Your Phone Matter for Your Brand?

    According to a new survey, iPhone users are more sexually active than BlackBerry and Android phone users. Did you think about what phone you have? Me too. I don’t think this study is actually valid, but it got me thinking about what your phone says about you. Before the rise of smart phones I don’t think this really mattered for your brand. A phone was a phone, unless you were one of those early adopters who always got the latest and greatest and were known for that. I’ve done a little research in to what types of phones different people tend to use and what it means for their image.

    Phone images and personalities

    iPhone
    You balance work and play, and usually like to do them both at the same time. You probably work on Madison Avenue or in some other creative field. Some people might see you as a follower, but they’re probably just jealous that their carrier doesn’t have the iPhone. People automatically think of you as young, connected, and hip.

    BlackBerry
    You’re all business (or at least look like it). You probably work on Wall Street or in some other job where everyone else has a BlackBerry too. Anyone who doesn’t have a BlackBerry probably questions why you have one, because they’re not as fun and functional as other phones.

    Android
    You are a master multi-tasker. You probably work in Silicon Valley or have some interest in technology. You’re willing to try new things. You do your research and try to make the most informed decisions. People probably ask you how you like your Android phone all the time, because they’re thinking about getting one (they probably have a BlackBerry).

    Other
    What kind of phone is that? You’re way behind the curve, unless you’ve got a great reason for having this phone.

    When it comes to your brand, you’re being judged all the time. You’re judged by what you look like, what you wear, how you speak, your vocabulary, your work, and your accessories. Do you think that your phone represents you?

    Author:

    David Trahan is a Strategist at leading social marketing agency Mr Youth in New York, which was named one of the Top 10 Most Innovative Marketing Companies in the World by Fast Company Magazine. He currently serves on the board of the AD Club of New York Young Professionals and is an Alumni Mentor at Pace University. Connect with him on LinkedIn and Twitter or read his blog posts at GrownUpThinking.

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    4 comments on “Does Your Phone Matter for Your Brand?
    1. avatar
      EXPERT

      David, we must be on the same wavelength, I just blogged about this too after hearing about a survey that AshleyMadison.com, the discreet dating website, conducted. Apparently Blackberry users are more likely to stray than iPhone users.
      http://paulcopcutt.typepad.com/just_my_toonies_worth/2010/08/stop-callin-stop-callin-i-dont-want-to-think-anymore.html

      Just my toonies worth!

    2. avatar
      EXPERT

      David,
      I found your blog really amusing until I hit the category “Other”. I then realized that I too have been subtley caught up in this thought pattern. When I hear people texting on “other” phones, with the seemingly never ending beep-beep-beep-beep-beep…just to send a quick “How R U?”, I often think GET A REAL PHONE will ya!!
      Thanks for the insight.
      -Bob (www.projectpragmatics.com)

    3. avatar
      EXPERT

      @David, when you say about people with “other” phones, “You’re way behind the curve, unless you’ve got a great reason for having this phone.” You’re being a bit harsh. Some of us would love an iPhone but we’re waiting for Verizon to offer it. (Some of us have cabins in Maine where the only coverage is Verizon.) And, @Bob, some of us are able to text with other phones faster than you can type on a Droid / iPhone / BlackBerry; learned how to do that living four years in Europe where everyone texts!

    4. avatar
      EXPERT
      KBL says:

      I am an Andrioid, but hear me roar …lol. I think I register between cool, business and multi takser. I have a Mac comp and Ipod but I am not STUPID enough to have AT&T service – thank God! I KNOW networks. So I am a hybrid – Love my Mac, My EVO and my Sprint bill!

    1 Pings/Trackbacks for "Does Your Phone Matter for Your Brand?"
    1. […] guess it also helped when I came across this article on the effect your phone has on your “personal brand”. I was hoping my personal brand would be shaped by this blog and myself IRL, I must admit I never […]

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