Many marketing and business professionals alike follow Seth Godin’s blog from time to time. We have been inundated with his brilliant marketing mind and tend to put his strategies to practice. I am an avid reader of his daily blog but there are many times I wish that he spent more time on building a social brand… a social presence. I try to apply his thoughts on marketing and business communication to every facet of my life.
I had the pleasure of catching up on some “oldies but goodies” in the Seth Godin archive. He has a post entitled; Sing it (please S I N G I T), which is absolutely brilliant in the context of personal branding and online communication. In the post he talks about attending a concert where a band was playing a classic rock cover song to perfection (note-for-note, chord-for-chord). He talks about how the musicians just stood there with no energy.”
Excerpt:
A concert isn’t about the music, is it? And a restaurant isn’t about the food.
The funny thing is that learning to Sing It is a lot easier than learning how to play the guitar. For some reason, we work on the technique before we worry about adding the joy.
He goes on to say that many times we care more about the technique than we do the actual delivery. It made me debate the personal branding strategy deeply embedded in the message: Don’t just do it. Sing it.
Getting lost in the how
The key is not deciding which networks to join, how many profiles to create, or blog posts to write. It is about the time involvement in a niche number of networks. When you join a social media network follow Seth Godin’s rant, “Don’t just do it, sing it.”
A blogger can be an amazing writer but if personality is not involved in the writing it will fail. A musician can perfect the intricacies of a song… but without passion the performance will go unnoticed. A business owner can have an MBA and know every facet of the business world… but without passion… the door will close.
Add some passion, personality, and drive to your social media experience. Devote time and energy to the process and you will experience return.
Author:
Kyle writes a regular blog at KyleLacy.com and is founder and CEO of Brandswag, a social media strategy and training company. His blog has been featured on Wall Street Journal’s website and Read Write Web’s daily blog journal. Recently, Kyle was voted as one of the top 150 social media blogs in the world (on two websites), and produces regular keynote speeches across the Midwest. He also just finished writing Twitter Marketing for Dummies by Wiley Publishing.
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Great advice Kyle (via channeling Seth, I guess) Passion is such an essential element. It comes through crystal clear in blog-writing. Passion pushes words out like the Old Faithful geyser – prolifically, frequently and most of the time it pushes them in the same direction, with great forceful power. Without passion, writing becomes a slow dripping faucet, simply irritating listeners, creating nothing but distraction. That provides zero appeal for the writer, and translates to zero appeal for readers.
Passion is essential, necessary and sufficient.
Ya very true … Don just do it … Sing it …. thats what is required …. in every body to do what they want to do … very well said in the above words…. SING IT ,,,