Facebook Advertising for Your Personal Brand | Personal Branding Blog - Stand Out In Your Career


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  • Facebook Advertising for Your Personal Brand

    Social media is an extremely powerful tool for anyone interested in reaching their targeted audience and building their brand. There are a lot of social media channels that have made word of mouth marketing strategies available not only for businesses big and small, but also for people in building their personal brand, one of which is Facebook.

    With the massive popularity of Facebook, it is a fantastic avenue to interact with your friends, families, colleagues, and even new acquaintances. But we must be mindful that everything that we post gives the public, especially those you’ve never personally met, bits of information on how they can define you. While it is a great tool to engage with others, Facebook is not just limited to social conversations. It also helps in promoting your personal brand. This is the reason why it is important “to know and understand how to leverage this tool as it will do more harm than good”, as Andrew Foxwell (Director of Social at PPC Associates and our recent #brandchat discussion special guest) puts it.

    How to promote your personal brand

    #1. It is important that you know your audience. There has been a shift in how Facebook is utilized over the years. It has become more than just a communication avenue for your personal connections, it is also a tool to network with other people whom you have professional relationships with.

    Facebook’s advertising function gives you the opportunity to segment and to target your message by demographic, interests and even by company.  If you’re searching for an opportunity with a company, it’s a great way to create visibility and top of mind awareness with people in that company or even within a certain department.

    If you write a blog, you can utilize Facebook’s Domain Sponsored Stories, to drive more people to your blog and to know who from our Facebook connections are actually reading your blog.  A Domain Sponsored Story doesn’t show up on your Facebook page.  It shares when friends click on or view your blog post link that you share within Facebook. It’s an excellent way to promote yourself without coming across as promotional.

    #2. Know your branding strategy.

    There should be a roadmap on what you want to achieve and how you will achieve it. [tweet this]

    A hit-or-miss approach (when one approach fails, you can just erase it altogether and start anew) just doesn’t work in personal branding. Your strategy depends on your life goals and what you are passionate about. In line with this, post useful status updates or links that will have a positive impact on your brand. But be very mindful not to treat your Facebook page as a “pulpit to preach,” as Jonathan Barrick (@j_barrick) puts it. Needless to say, avoid talking about yourself all the time.

    #3. Leave the “boosted posts” alone and get good at using Power Editor.

    Power Editor provides the segmenting you’re seeking and even the opportunity to test segments of your target audience to see how they perform (who’s clicking through and who’s responding to your call to action).

    Boosted posts, right now, don’t provide that and are really built for general visibility and not the targeted recognition you need to focus on.

    #4. Grow your community by networking and engaging with others.

    The only way you can use Facebook Advertising is if you have a business page or profile for yourself.  You cannot do any of the items I’ve shared from a “personal profile”.  Additionally, you can  use Facebook as a way to organize events that are related to your industry because this will help you in building an image as a leader in your industry.

    Facebook is an incredible platform in expressing your personal brand. In this world where more and more business leaders emerge, it is high time that you harness the power of this tool.

    Author:

    Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat - a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

    Are you busy? Here’s some quick and easy tips on Social Marketing for busy people.

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    Maria Elena Duron is a connector, trainer and coach. Small Business Owners that work with Maria Elena develop a profitable relationship building system, appeal to their brand advocates, and increase sales. Take the uncertainty out of how your personal and business brand delivers business -Get Your Checklist.

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    2 comments on “Facebook Advertising for Your Personal Brand
    1. avatar
      EXPERT
      Shane Boyd says:

      Good post Maria. I especially like your 2nd point, “Know your branding strategy.” As entrepreneurs, we already have a business plan (I would hope.) And we already have a marketing plan. These have been staples in business for decades. However, one must have a well thought out, well laid out personal branding strategy/plan as well. If we fail to write out a formal personal branding plan, then we don’t take it seriously.

      For example, we have been conditioned to write out business plans. It’s just part of our career, it’s part of what we do. The same can be said about marketing plans. It’s part of our career, it’s what we do. Writing a business plan and marketing plan FEELS like we’re doing business and it SOUNDS like we’re doing business. Therefore we take it seriously, as we should. But we falter on the personal branding side. And what happens? Pictures of us getting tanked with our friends show up on Facebook and our personal brand is tarnished. Why? Because you let somebody else create your personal brand. Silly.

      So take your personal branding strategy seriously. It’s more important now, in the 21st century, then ever.

      Again, great post Maria. Thank you for your insight.

      Shane

      • avatar
        EXPERT

        Thank you, Shane! I appreciate your feedback and agree with your points.
        If we don’t write out our plan, not only do we not take it seriously, we can often “get lost” in the daily activities that we forget the end goal we set out to achieve.
        When you have it in writing, it also prevents the reinvention of the plan or revisiting decisions already made in executing on the plan.
        With appreciation,
        Maria Elena

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