The world is indeed becoming a small place and we all know that social media is a major reason why. As Facebook celebrated 500 million users on July 22, 2010 we can see how the world is becoming a much more open place. Facebook users come from all over the world. People are able to connect with others who in other ways would’ve been impossible. These interactions fly over oceans without users ever having to pay for the plane ticket. There are no boundaries or mountains to climb. I’m not saying “All Hail Facebook” but when put in this context its capabilities are truly amazing for personal branding.
Thank you from Facebook
As a way to say thank you, Facebook has created Facebook Stories, where users share their stories from around the world on how Facebook has impacted their lives. The feature will allow you to share your own story or read thousands of others. Stories are categorized by theme and location. It’s amazing to read what people have already shared. The stories range from love stories, inspirational, and health. It’s truly amazing when you grasp just how many people have connected on Facebook. These people come from every walk of life and are able to connect because of social networks. With the ability to connect with individuals all over the world and tell your story… it is becoming increasingly easier to build a genuine personal brand.
A system to storytell
The future of building a personal network and connecting with individuals is here and it’s social media. Whether you like it or not, it’s changing the way we interact with one another. Social networks are creating a system where you can tell a story, and boundaries are becoming completely irrelevant. The way we share with one another has changed and we are becoming better at adapting to different cultures and customs. Why? Simply because we are able to interact with people regardless of location. Ignorance is no longer an excuse due to the the amount of users increasing each week. When there are no boundaries there is no limit to who you connect with and learn from (and build from). Facebook is accomplishing the goal of making the world a much more open place… giving you the opportunity to increase your personal brand exponentially… by telling your story.
How have you broadened your horizons with the help of Facebook or any other social networks? Do you agree that social boundaries are becoming extinct? And how does that help in the world of personal branding?
Author:
Kyle Lacy writes a regular blog at KyleLacy.com and is founder and CEO of Brandswag, a social media strategy and training company. His blog has been featured on Wall Street Journal’s website and Read Write Web’s daily blog journal. Recently, Kyle was voted as one of the top 150 social media blogs in the world (on two websites), and produces regular keynote speeches across the Midwest. He also just finished writing Twitter Marketing for Dummies by Wiley Publishing.
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Kyle,
I’m with you that social media is changing the way we interact. New technologies always have the potential to make radical shifts, and the more of us who are out there showing people how to take advantage of the opportunities the better.
In a recent TED talks, Ethan Zuckerman warned that we shouldn’t confuse the infrastructure that allows us to connect with the reality of how we behave as a big group. Humans tend to herd together with those who are like-minded, and we need to intentionally and actively seek out people and groups who hold differing world views. The infrastructure exists, and it’s heartening to see Facebook celebrate this milestone. The more stories we see, the more likely we are to connect with those outside our herds (or Tribes ;D).
Here’s the TED link: http://www.ted.com/talks/ethan_zuckerman.html
Yes, I agree. Facebook has made it easy to all online users to connect with anybody round the world and yes it provides a face to one’s identity. Though there are many people and businesses who exploits social networks there are some who have kept themselves away from it. However, as change is constant I believe every body will turn up using the best use of social media’s.
I’m still amazed how many companies, and people, are still fighting tooth and nail about being in social media. I work for such a company; my brother owns such a company (although I’m working with him on ramping that up). More surprisingly, I have some friends in their mid-20′s, who have been using facebook for the longest time, but trying to convince them to add linkedin pages (they’re both professionals), or visit twitter even occasionally, has been impossible to date.