I absolutely love the movie Wall Street. There are plenty of reasons why I love the movie but it is not because of the awesome acting, the dull color fade of the 1980’s, or the slicked back hair styles of Charlie Sheen and Michael Douglas. It is one line that makes the movie… one line that defines my concept of personal branding.
“The most valuable commodity in the world is information (content).” -Michael Douglas as Gordon Gecko.
Oliver Stone understood the value of content and information while writing the movie Wall Street in 1987. In the movie, the concept of information is a little skewed because of the nature of the film but the idea still reigns true. To put it plainly… Gordon Gecko is a complete d-bag.
However, Gordon Gecko used information to learn about competition and his future hires. Information was king in the world of Wall Street and the same goes for business professionals across the globe. The global competitive landscape is demanding more from you as an individual. We (as a society) are demanding more research, more content distribution, and more NEW ideas. Your personal brand is built off of new ideas!
While I do not condone using information unethically… I am speaking more on developing thought leadership and trust behind your personal brand. It is important to create content that is valuable to your consumer… your demographic target… your niche as a company.
What are you creating that is helping your customer? What are you writing, sharing, and adopting that can change the way people view their daily routine?
Author:
Kyle writes a regular blog at KyleLacy.com and is founder and CEO of Brandswag, a social media strategy and training company. His blog has been featured on Wall Street Journal’s website and Read Write Web’s daily blog journal. Recently, Kyle was voted as one of the top 150 social media blogs in the world (on two websites), and produces regular keynote speeches across the Midwest. He also just finished writing Twitter Marketing for Dummies by Wiley Publishing.
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I too love the movie Wall Street. The Gordon Gecko quote here is certainly one of the best lines in the movie. Information or content is powerful and it is the delivery of that information that is changing extremely quickly. I’m creating connections that provide real time intelligence on geospatial jobs that geospatial job seekers need to know to advance their careers. I’m writing articles for mapping magazines that reach my intended audience in order to make more connections and influence their daily routine. Thank you for this blog post!
Great exposes the mind of the writer and can aids personal brand equity, power. It is a must today.