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  • Greatness through Gratitude

    Be Grateful photo from ShutterstockGratitude seems to be a rare or discounted commodity. In our time deprived, hyper-connected world, we may text a quick “thx” or smiley face and go on our way. And, practices like that make us like everyone else – just average.

    How do you stand out in someone’s mind? How do you engage and inspire them to speak positively on your behalf? You must be more than average for anyone to step out, risk their reputation and advocate for you.

    Today’s busy schedules often leave little time for enriching people’s lives – our own included. Connecting can occur because of a sense of obligation to recognize important events, or it can simply result from an act that we’re grateful for.

    Sometimes one person connecting with another will set off a ripple effect of gratitude and reaching out! [tweet this]

    As a brand, we want to be visible. It is necessary before being memorable, engaged or advocated for. A recent study by the Greeting Card Association, found that only 3% of Americans send thank you notes or cards. Imagine if you incorporate gratitude into your personal brand communication plan. When does appreciating lead to advocating?

    Appreciating, acknowledging and advocating

    1. When it’s personal

    Anytime that someone assists you, supports you, advocates for you – then send a thank you note. Make this an important part of your daily brand communication plan. Your notes do not have to be long. In fact, three sentences in a handwritten note and handwritten envelope will be most impactful! Just make sure those three sentences are very personal to whatever you’re thanking them for.

    2. When it’s sincere

    Be sincere and authentic in your thank you (anything else will smell like a hidden agenda that anyone will steer clear of.)

    3. When it’s timely

    Saying ‘thank you’ at anytime is appreciated – especially since there are so few who actually engage in saying or documenting gratitude. Yet, when it’s in a timely fashion it’s more effective and memorable. It’s more about how genuine it feels to the other instead of feeling it was done out of obligation.

    4. When it’s organic – not expected

    This applies to so many more interactions than expressions of gratitude – don’t tell us what you’re going to do – just do it. I’ve seen too many not know what to do with “moments of silence” that they fill it with listings of what they’re going to do next. Be it departing an interview or disengaging from someone that you’ve met at a networking event, they will say things like, “I’ll send you a thank you note so you’ll remember who I am” or “expect a thank you note from me – that just how I roll.” That really is TMI (too much information)! Just do it. The unexpected, genuine, timely, sincere thank you means much more than promises of its pending arrival.

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    Maria Elena Duron is a Marketing Coach and Strategist with Know, Like, + Ignite and @mariaduron on Twitter. Would you like practical tips to create and curate content and experiences worthy of being passed person-to-person? -Get exclusive access.

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    Posted in entrepreneurship, Personal Branding, Skill Development, Workplace Success
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    2 comments on “Greatness through Gratitude
    1. avatar
      EXPERT

      I really like your advice about giving handwritten thank you notes. We seem to do that only in Christmas! but it add such a personal touch in a world of digital communications.

      • avatar
        EXPERT

        Thank you, Antonio!
        I agree. If you want to stand out, send one (must be genuine & sincere) other than at the holidays.
        You’ll be one of the very, very, very few who do that.
        I appreciate you commenting and reading!

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