Mediocrity- a disease that is spreading slowly through the ranks of small business owners and professionals across the country. It is infiltrating employees, products, services, and marketing…slowly dissecting and eating away at what YOU have worked so hard to build.
I see it happening on a daily basis (even in my own company at times). We get bogged down with everyday occurrences and it is hard for us to see weeks, months, or years into the future. It is hard to balance the daily routine when you (as the business owner) are so focused on growing the business in terms or revenue and new clients.
This post really has nothing to do with social media marketing… other than it is a new form of marketing that could differentiate you from the competition. It is more about being focused and understanding that NOW is the time to take risks.
NOW is the time to not hunker down …but to get PUMPED up for the day ahead. Your competition is hunkering down. Other businesses are cutting their marketing budgets and giving way to mediocrity. Now is the time to take advantage of the market and to move your company to new heights!
Position yourself as the professional that is NOT going to give in to everything raining down on the economy. By the way… I would rather not hear the excuse that you don’t have a choice…you always have a choice.
Where there is a will… there is a way and mediocrity can shove it.
(Thanks to Mark Hayward for his post 10 Tips for Blogging Your Way to Small Biz Success which gave me the idea for this post)
Author:
Kyle writes a regular blog at KyleLacy.com and is founder and CEO of Brandswag, a social media strategy and training company. His blog has been featured on Wall Street Journal’s website and Read Write Web’s daily blog journal. Recently, Kyle was voted as one of the top 150 social media blogs in the world (on two websites), and produces regular keynote speeches across the Midwest. He also just finished writing Twitter Marketing for Dummies by Wiley Publishing.
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[...] here: Hey Mediocrity, You Can Eat Me Share and [...]
If you can show other professionals that nothing is going to stop your from succeeding, including the economy, they will be impressed and be more willing to work for you, work with you, or invest in you.
Your true character shows in the face of a true challenge. That’s when you discover who you really are.
I know that’s far more easy to decide what you want to become than discovering who you are. However, when you’re trying to differentiate yourself in a globalized and highly competitive market, I can’t find a better strategy to succeed.
Just like you wrote, it’s in this stressful times that we look in the face of your hardest challenge and say: give your best shot!
Thank you for the inspiration!
Kyle and Dan, This is so true! Business owners and sales people who want to build their businesses in this economy MUST focus on offense. If you are not moving your business forward you are losing ground on your competitors. The best business and sales leaders today are those who recognize this unique opportunity to gain market share and are focused on growing their businesses. It energizes me when I hear my competitors complain, because I know they are focused on the wrong things.
I agree Kyle, But its quite difficult sometimes to get out of the mediocrity especially for the people who just don’t think they are creative,For example a Doctor,lawyer or some other white collar person may think they can;t make things not so boring because they get the same clients and serve them with the same service.
The reason is because they have worked very hard throughout there studies to learn professional expertise and crushed there own feelings about something.
Here am not saying its impossible to get out of this state but it is definitely difficult for people who don;t belong to sales and marketing.
Guys i think you are all a very important point. don’t you think that mediocrity is a symptom of underlying problem /disease rather than the other ways around!
Thank you for this amazing discussion.