• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • How Guest Posting Builds Your Brand

    I’ve been building my personal brand for two years. I’ve tried various methods including social media networking, blogging and regular commenting (my resolution was to comment daily on all popular niche blogs!). While all the three tactics are highly effective (when done properly and thoroughly), per my experience there is nothing as effective for self-branding as guest posting.

    With no other marketing tactic will you be able to build your online visibility as quickly and effectively.

    Why guest postWhy guest posts are so effective for self-branding

    1. Most A-list bloggers accept guest contributions (look at Mashable, Problogger and many other).

    Why? Because a guest post is a fresh insight and free quality contribution that will be also promoted by the guest blogger – which means free content, free traffic and free time (that the blog owner might have spent writing the post). It is not easy to get through to the high-profile blog like that but it is quite possible: all you need is some solid post idea and a good pitch.

    Yes, you will need to spend a considerable amount of time negotiating and creating the post – but the outcome is well-worth it. After the post goes live, you will be amazed at how much traffic and recognition you will get.

    2. Position yourself as an expert in the niche

    By commenting, you are just a reader (“one of”), by being active on social media networks you are “one of” many friends; by guest blogging you are the author, a person to respect and to look up to.

    People will learn your expertise and you will be amazed to see your name being mentioned much more often and your words being cited on major industry resources.

    3. Reach new audience

    While posting at your own site you can also achieve a lot, at some point you will find it not easy to experiment, attract new readers and get fresh feedback.

    By guest blogging, you expose your content to a totally new community which means better exposure, more inspiration and higher reach.

    Where to guest postHow to find guest posting opportunities

    Looking for blogs that accept guest posts is both time consuming and seldom highly effective. Here are a few tips to help you:

    1. Look among your current contacts

    This is the easiest way to start guest posting. This is probably less effective than posting to a totally new website (because you might have the same audience as your blogging friends) but this way you will learn to adapt to various blogging atmospheres and “feeling” various types of readership.

    2. Search Google

    Google has tons of guest blogging opportunities for you. However to make sure you make the most of your search, check out these somewhat Google search tips I shared a while ago.

    3. Take advantage of forums and blogging communities

    In the era of web 2.0, being active on a number of social media communities is a must for building your brand. Any of them requires engagement, so my best advice is not to try to be everywhere at the same time. Try to focus instead.

    Niche networks and forums can be a good choice because they are (almost) clutter-free (and thus require less time) and tightly targeted to the area of your expertise.

    You may also be willing to check out the forum started by me. It is only targeted to people interested in guest posting and it’s called My Blog Guest.

    My Blog Guest

    It is probably the best choice only when you plan an on-going guest blogging strategy because it does require some time to get to know the members, read rules and learn how to use it:

    Guest posting etiquetteBe sure to learn guest posting etiquette

    Guest posting concept is based on the mutual benefit: if this basic concept is broken, it won’t work. So before you start, be sure to learn the general rules and decide if you will afford the time and commitment.

    Previously, I’ve already listed some worst guest blogging mistakes you do not want to start with:

    • Don’t ever focus on yourself and/or your by-line . Be genuine in your effort to provide quality and build long-lasting relationships. Remember that you are building reputation in the first place;
    • Don’t try to republish your guest post on several blogs: this is a great way to ruin your reputation and built contacts;
    • Don’t build links – build your brand.

    Now, to conclude, just go ahead and give the tactic a try. When done right, gust posting will do magic to your personal brand awareness and online reputation management.


    Ann Smarty, an SEO consultant, blogger (and guest blogger!) and social media user.

    Tagged with:
    Posted in eBrand, guest post, Personal Branding, Social Media, Success Strategies
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    14 comments on “How Guest Posting Builds Your Brand
    1. avatar
      Troy Cornejo says:

      Excellent information. I have tweeted this and I am sure it will help many people. Great work.

    2. avatar

      Excellent points Ann.

      I agree that guest posting is the best way to build credibility and increase RSS subscribers for your personal blog. I typically try to save my best blog content for 3rd party niche blogs, because of the fact that the industry leading blogs have a large readership and are generally a loyal audience.

      It is true that guest blogging requires a lot of time and dedication, however the return is well worth it. I also found that writing for a bunch of blogs that all post during the same week, will give you even a better return because of people who follow these blogs will see your name everywhere. So timing can play a large role in your guest blogging efforts.

    3. avatar
      Yinka olaito says:

      Your advice is apt, sharp and precise. itis time to engage this new weapon, Thanks Ann

    4. avatar

      Great post. I agree Guest posting will build your brand quickly since you will be pushed in front of a large amount of readers you may or may not ever see.

      There really is no down side to GP, and huge up sides.

    5. avatar

      This is great – guest posting is not only important for your personal brand, but bloggers like to have a (good) post that they don’t have to work on! It’s really win-win.

      I’ve found that the best way to do guest posts is to simply ask. Every single person I’ve asked has gotten back to me, and about 50% say yes. The best way to find these people is through Twitter and niche blog communities. Comment regularly on a blog you want to target and then contact them from there. You make an excellent point about communities. Once you’ve proven through comments that you have worthwhile things to say, you’re usually home free!

    6. avatar

      Hello Ann,
      I love guest posting! It gives me the opportunity to write about things that might not fit on my blog. I’ve been writing guest posts about mixed martial arts fights on sportschatplace. Plus, I write about blogger communities and blogging tips for blogcatalog’s blog. Being able to find new places to guest post has made all the difference in the world to my alexa ranking. You’re doing a great job with myblogguest too!

    7. avatar
      Ann Smarty says:

      So many thanks for your continued support, Cheryl!

    8. avatar
      Kiran Rathod says:

      Very good technique, i am following the same technique it works.

    9. avatar
      Krabi says:

      No doubt guest blogging is taking time and required full consideration. Really these are useful tips and thank you A Smarty!

    10. avatar
      Walterpaul says:

      Spiegel-Online und die unwahren Behauptungen von Christoph Titz

      Kann man einem Nachrichtenmagazin noch vertrauen, wenn ein Journalist im Internet Satire aufgreift und
      diese so berichtet, als sei es wahr?

      Bestes Beispiel: Kaufmann Niko Iordanov bot als Satire “Kunstspring-Tipps” zu 129,- Euro pro Anruf an. Das Ganze mit
      einer 4-stelligen nicht existenten 0900-Nummer. Diese unbekannte Seite, die nur an Niko Iordanovs Freunde
      gerichtet war und eine satirisch gemeinte Parodie auf die teuren Mehrwertdienstenummern sein sollte griff
      Christoph Titz auf um eine Sensationsnachricht daraus zu machen. (kunstspringen.de)

      Es handelt sich hierbei um eine neue Masche. Satire-Seiten im Internet aufgreifen und eine Story daraus machen.
      Genau wie bei Cashvote.de – Auch hier hat Spiegel-Online aus einer Satire eine Nachricht gemacht und
      scheinheilig geschrieben, “man sucht verzweifelt auf einen Hinweis nach Satire und findet ihn nicht”.

      Peinliche Nummer von Christoph Titz. Ihm sind die Themen ausgegangen.
      Christoph Titz schadet Spiegel-Online mit diesem Unsinn.

      Mittlerweile hat das Landgericht Hamburg dem Spiegel (Christoph Titz) untersagt, diese unwahren Behauptungen betr.
      Niko Iordanov zu verbreiten.

      Walter und Paul

    11. avatar

      Excellent information it will really helpful to inexperience people. As for me lol!
      I appreciate your work with heart dear Ann smarty. I hope you will continue your work in future.

    12. avatar
      Naven says:

      Guest blogging is one of the top most strategies of link building these days, small business and E commerce websites should consider about guest blogging in order to get the targeted keywords ranked on SERP quickly.

      Thanks to the wonderful post.

    13. avatar
      aure says:

      Great suggestions. Self branding is very powerful and guest posting really helps to stand out from crowd.

    14. avatar

      I have not tried this technique. After reading this post I must have a go with it.

    5 Pings/Trackbacks for "How Guest Posting Builds Your Brand"
    1. […] How Guest Posting Builds Your Brand, by Ann Smarty at Personal Branding Blog. […]

    2. […] How Guest Posting Builds Your Brand, by Ann Smarty at Personal Branding Blog. […]

    3. […] you as expert, builds your brand awareness and authority.2. Don’t Focus on YourselfWhile building your personal brand is an essential benefit of guest posting, don’t overdo. By focusing on yourself and your by-line you risk:Being rejected – […]

    4. […] How Guest Posting Builds Your Brand by Ann Smarty at Personal Branding Blog. […]

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