• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • How To Best Choose Where To Guest Post

    Guest posts are a great way to grow your personal brand… if you guest post on the right blogs.

    In 2010, I covered 5 Ways Guest Blog Posts Build Your Personal Brand.

    In 2011, I added 3 More Ways Guest Blogging Can Build Your Personal Brand.

    This year, I want to make sure you know how to choose the right blogs to get the best guest post results.

    10 things to keep in mind

    When searching for the right blog to guest post on, these are the main points to look out for:

    1. Niche

    First target blogs in your niche. After you guest post for a few of them, then you should target some blogs outside your niche with a crossover post relevant to both the blog’s niche and your own.

    2. Traffic

    Target blogs that have large audiences, that can drive traffic to your blog or other personal branding hub.

    Alexa.com ranks blogs according to their traffic. Although skewed favorably towards sites that are popular in the US, it’s still a good indicator for any blog in the world. Aim for blogs with an Alexa rank lower than 150K.

    3. Audience

    Popular blogs in your niche will understandably have a large audience that cares about your topic.

    Popular blogs outside your niche may have a large audience segment that cares about your topic.

    Feedburner’s RSS subscriber count chiclet, although less pervasive than it used to be, is still a good indicator of readership.

    4. SEO

    Lots of factors determine a blog’s success with Google Search, and Google’s Pagerank metric is still a valid way to compare one blog to another. There are many browser plugins and websites that will look up the pagerank of a website. Aim for blogs whose homepage has a pagerank of 5 or more.

    5. Social media

    Do the blog’s articles go viral on social media?

    Does the blog have many Facebook fans, Twitter followers, etc.?

    Does the blog promote its articles to their social media channels?

    If so, there’s a good chance your guest post will also get social media traction.

    6. Engagement

    Is the blog’s audience engaged?

    Do new articles get comments, and do people share them on social media regardless of whether the blog automatically promotes articles there or not? You want a blog that gets its audience to react.

    Low engagement is never a good sign, and it’s not just limited to small blogs either. Some blogs publish articles too often for their audience to keep up.

    7. Design

    Does the blog have a nice design, without ad clutter? If so, they probably edit each article to fit their high design standard, making your submission more likely to be appreciated by the audience.

    8. Brand

    Does the blog have a good reputation?

    Are you comfortable associating your personal brand with the blog’s brand?

    You don’t want to post on a blog that you will regret referring people to.

    9. Respect for guest bloggers

    Does the blog have guest post guidelines, so you don’t waste your time (and theirs) with a submission that will likely get rejected?

    Have they published other guest posts in the past, and did the blog promote them well?

    Does the blog allow guest posters to include a bio with links to your site? Or even allow you to mention your site in the content, if relevant?

    10. Likability

    Do you like the blog? Is it one that you’re already subscribed to or will subscribe to, now that you’ve discovered it?

    Does the blog post quality content regularly?

    If you like it, chances are that many other people do too and that appreciation will extend to your guest post by default. Better that than being the only good post on a bad blog.

    Bonus

    11. Effectiveness

    Remember Pareto’s Law and the 80/20 rule. Better to concentrate your efforts on reaching a few high-powered blogs than many lower quality ones.

    Speaking of high-powered blogs that accept guest posts, the 6th Annual JobMob Guest Blogging Contest has just gotten underway, with thousands of dollars in prizes including an early-bird raffle for submissions by end-of-day next Monday, July 30th, 2012.

    ENTER NOW

    Author:

    Jacob Share, a job search expert, is the creator of JobMob, one of the biggest blogs in the world about finding jobs. Follow him on Twitter for job search tips and humor.

    avatar

    Jacob Share is the founder and SVP of Share Select Media, a company focused on empowering quality bloggers and blogs such as Group Writing Projects, The Original Home of Group Writing Projects. His JobMob blog has attracted over a million page views last year alone. He grew up between Canada, France and Israel where he had his first Internet experience in 1994 and was hooked. Since then he’s enjoyed playing a part in growing the Web as a manager-developer and project manager at Amazon.com and other e-commerce companies before starting up his own venture.

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    One comment on “How To Best Choose Where To Guest Post
    1. avatar
      EXPERT
      Abhishek Raj says:

      Awesome! I wonder why so many people simply condone such an evaluation when approaching a blog for guest blogging. All that they care about is just a back-link to their website! You have made some excellent points here :) I always look for blog reputation, design and reader engagement before approaching the owner for a guest proposal.

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