How to Maintain Consistency Across Branding Channels

  • 0 min read

There’s no doubt that you have a lot of branding opportunity on the Internet today. With every newly released social networking or blogging site comes another way to brand yourself to this new audience.

Just like a company’s brand needs to be consistent, so does your personal brand. A problem some people may have is that they sign up for a new profile and don’t keep their profile congruent with the others they already have. Not only is this confusing for an outsider, but it can hurt your personal brand.

Here are a few ways to maintain consistency:

Link your profiles together

There are a lot of ways you can do this, especially with Twitter and Facebook. Also, if you maintain a blog, you can set up your RSS feed to automatically tweet out or update your page with new posts.

Have one presence

Some people believe in keeping your professional and personal profiles separate; I am not one of them. Instead, maintain one account and strike a good balance between the two parts of yourself. Some sites won’t even allow you to create more than one profile, so keeping it simple is key to your brand.

Keep your posts/updates/tweets consistent

You’ve established yourself by what your passions, interests, expertise, and experience is related to. Although your personal brand can certainly grow and add to these aspects, you still want to stay consistent with what you share. So, if you’ve maintained a fairly professional brand, keep it that way.

Picture of Heather R. Huhman

Heather R. Huhman

Heather R. Huhman is a career expert and founder & president ​of Come Recommended, a career and workplace education and consulting firm specializing in young professionals. She is also the author of#ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), national entry-level careers columnist forExaminer.com and blogs about career advice at HeatherHuhman.com.

TRENDING AROUND THE WEB

Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Global English Editing
Attention Is More Than a Resource to Manage. It Is a Relationship With the Living World.

Attention Is More Than a Resource to Manage. It Is a Relationship With the Living World.

The Vessel
A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

Global English Editing
Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Global English Editing
The Signal in the Silence: What Our Ancestors Heard in the Spaces We Now Rush to Fill

The Signal in the Silence: What Our Ancestors Heard in the Spaces We Now Rush to Fill

The Vessel
What a glass of wine at 8pm actually does for a writer — and what it doesn’t

What a glass of wine at 8pm actually does for a writer — and what it doesn’t

Global English Editing
Load more
CATEGORIES
Explore