Today I was going to write a post about different ways to measure your personal brand. Then I realized, there is only one way that we all measure our own personal brands: through how we stack up to competitors.
Don’t believe me? See for yourself.
How do you measure your personal brand on twitter? Through comparing the number of retweets you have to others? Through how many followers you have compared to others?
How do you measure your personal brand through your blog? Through engagement, in the form of number of comments, compared to others? Through how many links you receive compared to others? Through traffic compared to others?
All forms of measurement come back to numbers, and all numbers only have value when compared to competitors’ numbers.
So my question is: is it okay that we measure our own personal brands by what we do – in comparison to other people trying to achieve similar accomplishments? Share your opinion in the comments section below.
Author:
Monica O’Brien writes career advice for young professionals at her blog, Twenty Set. You can also follow her on Twitter (@monicaobrien).
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The post and the comments bring a healthy perspective to something that could be de-humanized by simply looking at the numbers. The number of comments, tweets, etc. all play a large part into the impact that one might be having in their direct vertical. However, does that make it a better brand which I believe is what we were measuring. A brand is a recognizable being or presence. Does more more tweets really mean that you have a better brand? Honestly I do not think so. I think that when people are sitting down having coffee, talking about whatever is important to them – if your name comes up, your brand is going well. Truth be told, I leave a good amount of comments but do not tweet. Does that mean I do not follow the people whose opinion I enjoy reading? Of course not, it means I choose the venue in which I want to communicate that.
Comparison to others is going to happen….no way to discount the positives and negatives of that. I find that comparison in a healthy way drives business innovation knowing that there are people doing other things, possibly better than you, makes certain types of people work harder. I love the challenge so that drives me as well.
One last thing, brand and worth. I find that when we compare to one another – that some of us intentionally or not reference back to our worth. Numbers can be misleading in that manner. That someone would measure their worth by the number of comments on a blog….well I know people do it as I hear about people doing it. Do not confuse the two.
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[...] subscribe to the RSS feed for updates on HR topics.This is a follow-up post to my post last week: How to Measure Your Personal Brand. Here are some comments from you guys, and what I think about these three topics at the [...]