Why Influencer Marketing Is Important For Brands

  • 1 min read

A trusted brand recommendation is important when attracting the audience. High-level influencer connections can help you connect with those prospects, which can make a significant impact on your visibility and sales.

How can your brand gain more recognition online? By forging the right relationships with individuals and business leaders. Daily conversations can help your brand could generate more recommendations, especially when it’s from a trusted source.

Connecting with the right people in your industry is just the beginning to building an effective strategy — today’s business needs to be authentic, able to solve the most pressing problems, and relatable.

Connecting Top Influencers for More Brand Awareness

New connections and clients come through a trusted image for your personal brand, which is built over time through daily interactions. Use these tips to establish influencer status:

  • Include a visual marketing campaign – In today’s mobile app environment it’s much easier to connect with industry leaders based on hashtags or through their top posts. For example, on Instagram it’s easy to find trending posts that fit into your niche where you can ‘like’ and add thoughtful comments. The more original your own brand content is the more likely this will also get noticed with the right hashtags in place.
  • Don’t leave Facebook out just yet – This top social network is still a great place in which to connect with others in groups and on your Page. Focus on groups that have a large and active membership with a high level of engagement in order to drive more visitors to your business Page.
  • Video is a growing marketing trend – Post to popular video platforms as well as use these websites to find the best content from the most popular brands or individuals in your niche. The best part of having your own brand channel is that you can also cross promote your videos and double your visibility on other platforms, including your blog.
  • Network with others – Use networks like LinkedIn to showcase your company page and engage in professional groups. These features will help your business to connect with others influencers, find out who they are connected with, and to build your own community of followers. It is important to include helpful information in order to to generate more interest such as videos, tips, questions, ect.

Establishing authority for your personal brand is not an overnight process. Remember that this takes time, commitment, and relationship building as you reach out to others, share content, and leave valuable feedback.

Picture of Susan Gilbert

Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

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