Comments on: Is Facebook Now The Top Personal Branding Tool?

By: 100 Tips & Tools to Build Your Brand While You’re Still in School – Online Degree Programs.org: Top Online Degrees

Thu, 13 Aug 2009 07:23:23 +0000

[...] Facebook: Facebook is a great tool for personal branding. [...]

By: Jobseekr » Blog Archive » Your Online Brand

Jobseekr » Blog Archive » Your Online Brand — Tue, 23 Jun 2009 22:30:58 +0000

[...] But with the launch of Facebook’s personalised URLs does this mean Facebook could become your online profile? [...]

By: yinka olaito

yinka olaito — Mon, 22 Jun 2009 08:20:34 +0000

The face Facebook is going, it may soon be the hub for grta personal branding so it is wise for everyone to sign on

By: Tyler Hayes

Tyler Hayes — Sun, 21 Jun 2009 18:42:56 +0000

I love that we still title posts like this As if any of us personal branding/social media nerds need to ask these kinds of questions! Any current learner in these fields (and make no mistake, we’re ALL learners, there are no experts… yet) worth his/her salt knows that descriptors like “Top,” “Best,” or “Big Dog” carry no real weight.

There are no tactics in personal branding. Especially when you’re talking about social media tools. There is an overarching strategy, and Facebook is just one piece. To talk about how one online service might provide more ROE (Return on Engagement) than others would be the more valuable discussion here. There will never be a time when Facebook, Twitter, LinkedIn, FriendFeed, etc. will universally be a “Top” tool.

Nonetheless, it’s nice to see that Facebook is moving on up; they were floundering for a bit. Not that they’re out of murky waters yet, but the tide is subsiding a bit for them finally, and I for one am glad to see it!

By: Tony Faustino

Tony Faustino — Sat, 20 Jun 2009 14:48:26 +0000

First, I want to thank both you and Dan Schawbel for heightening the awareness and urgency of claiming one’s Facebook vanity URL. Your respective calls to action resulted in my successful claims on http://www.facebook/tonyfaustino. This was a critical personal branding tactic because there are other Tony Faustino’s who are active online and on Facebook.

Second, I agree that Facebook is absolutely setting the stage to become the top personal branding tool (and in Gary Vaynerchuk’s example – the corporate stage is forming quickly also). Currently, I don’t have a single source personal branding tool. The closest thing (before my upcoming blog) is probably my Google Profile and My VirtualCV (both serving in combination).

I’m still wrestling with how to balance and maintain an online “professional persona” and “personal persona.” Right now, I keep my Facebook profile focused only on personal and social connections. The conversational tone I utilize there is very different from the tone employed on my Google Profile, VirtualCV, LinkedIn, and Twitter.

However, I’m already rethinking this strategy simply because of the robust functionality and commercial reach that Facebook provides relative to the other aforementioned social networking tools. This strategy may involve developing another Facebook page that’s strictly for professional, personal branding. Mark Zuckerberg explains in this February 2009 Fortune Magazine article that his vision with Facebook is to help us present our “different faces to the different people in our lives” (http://bit.ly/idbCq). Like a Grandmaster chess player, he is already twelve moves ahead of the competition.

I can’t wait to see how this all shakes out. LinkedIn has positioned itself as “the professional and business” social networking site. Let’s see how Reid Hoffman and his talented LinkedIn team respond – should be fun to watch and it will benefit us all tremendously.

As always, I thank you and Dan for generously sharing your insights.

By: Web Media Daily – Sat. June 20, 2009 | Reinventing Yourself...

Web Media Daily – Sat. June 20, 2009 | Reinventing Yourself... — Sat, 20 Jun 2009 12:47:06 +0000

[...] Is Facebook Now The Top Personal Branding Tool? [...]