Comments on: Is Your Brand Guilty by Association?

By: Jane Schneider

Jane Schneider — Thu, 12 Nov 2009 21:55:52 +0000

I just set up my social media accounts about two months ago and found this article quite helpful. I have my nieces and nephews as friends on Facebook and have set some ground rules. They’ve always posted appropriate comments on my wall, but I have seen their walls and found that profanity is an accepted practice among the college crowd. Is there any risk that someone could link to them as a friend of me?

By: Buzzlord

Buzzlord — Thu, 12 Nov 2009 17:50:19 +0000

Very good article. I think this applies to more than just social media, but to everything on the internet. it’s not just your friends on social media, but anyone you link to through your blog, twitter account, or other outlet.

As an example, sites that host disreputable advertising or link to disreputable sites on their site risk tarnishing their brand reputation. If your customers are being taken to scams or anything like that when clicking on a link or ad in your blog or web site, it reflects very poorly on your personal brand.

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Thu, 12 Nov 2009 02:14:17 +0000

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By: Ryan Rancatore

Ryan Rancatore — Wed, 11 Nov 2009 22:13:25 +0000

Interesting topic, great points. I think you are right about different rules for different venues – on Twitter I’ll connect with *almost* anyone, and I’ll friend mostly everybody on Facebook as well. But Linkedin connections are reserved for people I’ve made a real connection with – Linkedin just “feels” different.

This week I had to delete a Linkedin connection, something I thought I would never have to do. This individual received negative press for making a foolish decision, and I no longer wanted to be associated with them. Didn’t want to be “guilty by association”!