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  • It’s Not Personal Just Business; Think Twice!

    No Deal photo from ShutterstockSome people believe one needs to make decisions based upon the bottom line 100% of the time. If it benefits you, great, otherwise, discard the idea. Emotional decisions in business benefit no one. On the other hand, it is said, what you put out into the atmosphere will be received back many times over. After all, it is your business and friendship of which we are speaking, so what is it you wish to receive back?

    It just might be a good idea to stand back to reconsider which side of the line you are currently positioned. A balanced and fair approach to requested favors usually play out the best.

    Questions to consider the next time a friend asks for a business related favor:

    1. How will a “no” decision affect your future relationship?

    Unfortunately, most people do take a “no” answer personally, particularly when they are asking a friend to buy from them. Therefore, listen carefully and ask insightful questions to get to the bottom of the proposed request.

    The better the understanding of what is being offered, the more informed you become. It enables you to deliver a more intelligent response as to why the proposed service might be or not be a good idea for you to pursue.

    2. What will be a fair approach for all parties?

    After asking your questions and hearing explanations, ask where you may learn more. Usually a website is connected with the request. Research the website to the fullest detail. Compare this with other information online.

    Doing your homework prior to giving an absolute answer of “no” or “yes” will work to your favor. Even if you are inclined to say “no”, the knowledge gained will lend credibility to your decision. Explain your thought as to why you are negative about proceeding. Give your friend an opportunity to possibly correct a misinterpretation. If there was none, and assuming your friend is reasonable, your research and decision will be respected. Obviously you will be hailed as a great friend should you decide to move forward.

    3. Further communicating your thought

    Jumping the gun, you may have been referred to another because it was assumed you would say yes. But, instead, you said no. Should you be called for a referral, tell the caller why it doesn’t fit your current circumstance but do not bad mouth the service or your friend. Instead, do your best to speak more to the credibility of your friend.

    Should you accept the service upon seeing the benefits, wait to experience the service for a couple of months to determine if it lives up to expectations. If expectations are met, then do your friend a favor by spreading the word.

    In summary, by remaining neutral on the subject and doing your due diligence about the service, you are proceeding in a highly professional manner with which no one can argue. Should you be able to spread good word, you encourage your friend to reciprocate. This is where putting out goodwill into the atmosphere is returned favorably. And this is also the igniter for the Smooth Sale!


    Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored two books: The International Best-Selling book, “Nice Girls DO Get the Sale: Relationship Building That Gets Results”, and community service led to the writing of her second best-selling book, “HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.” CEO World Magazine listed Stutz as, "One of the Brightest Sales Minds to Follow on Twitter". Stutz contributes to the PersonalBrandingBlog.com plus U.S. News and World Report. GenConnect.com appointed Stutz as a leading expert, and Open View Labs designated her as one of the worldwide 25 Top Sales Influencers. Stutz consults and trains worldwide.

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    Posted in entrepreneurship, Personal Branding, Skill Development, Workplace Success
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