Keys to a Successful Crowdfunding Campaign

  • 1 min read
Networking Communication

Crowdfunding is not only about raising money for entrepreneurs. It is much more than that. Creating a crowdfunding campaign actually allows you to see the interest in your product as well as enables you to get feedback and develop it even more before the actual launch. If your campaign becomes successful, it means that you actually built a customer base too because most probably people who support your campaign would like to purchase your product after the launch. Therefore, it is essential to develop a well-tailored crowdfunding campaign. Keep reading below to find some tips for it.

  • Choose Your Platform Wisely: Do your research and choose the platform that fits your product and your needs at the same time. There are some famous platforms which receive a lot of traffic but at the same time there are hundreds and even thousands of projects in these platforms. Therefore, getting noticed among these platforms may be difficult. For this reason, choosing a smaller but specialized platform can be a better option, especially if your project is in a specialized area.
  • Have a Prototype, Not Only an Idea: An idea by itself is not enough because everybody has many great ideas. The important part is to turn that idea into reality. Show everyone that you took the time and energy to invest in your idea. Design, develop and test your product. Finally, have a prototype to show others so they can also invest in your innovation and you can develop it more. It would be beneficial for you, if you also have a launch plan and share these plans in your crowdfunding campaign.
  • How You Present Makes the Difference: Not just upload a PPT presentation or a boring video, include both! Tell your story and keep your message personal. Make a connection with other people and explain others why you are doing this so they can feel themselves part of something bigger and exciting. Try to touch other people’s lives with your story. As a result, they can find a reason to support you.
  • Update Your Supporters: Interact with your supporters and answer any questions they may have. Also, if they make a positive comment about your project, don’t forget to thank them. After your campaign is over, don’t leave them on dark. Try to engage with them through social media, thank-you emails or newsletters to keep them in the loop. Send them updates about how your project is going and plans about your launch. You can create a countdown clock to increase excitement about your launch date.
Picture of Ceren Cubukcu

Ceren Cubukcu

Ceren Cubukcu is a top 5 bestselling author of Make Your American Dream A Reality: How to Find a Job as an International Student in the United States. She recently founded her consulting business to help more international students find jobs in the US in addition to her self-service digital event ticketing platform, Etkinlik Fabrikam (My Event Factory), to offer her webinars. 

TRENDING AROUND THE WEB

Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Global English Editing
Eye tracking research on how people actually read web pages found that most visitors scan in a rough F shaped pattern down the left side of the screen, which is why professional editors front load the real information instead of slowly building up to it

Eye tracking research on how people actually read web pages found that most visitors scan in a rough F shaped pattern down the left side of the screen, which is why professional editors front load the real information instead of slowly building up to it

The Blog Herald
Harvard researchers had 166 undergraduates rate their own pets on qualities like thoughtful, considerate and sympathetic, and the students who felt most chronically disconnected from other people scored their pets meaningfully higher on exactly those three traits, and no others.

Harvard researchers had 166 undergraduates rate their own pets on qualities like thoughtful, considerate and sympathetic, and the students who felt most chronically disconnected from other people scored their pets meaningfully higher on exactly those three traits, and no others.

Global English Editing
A large-scale field study using real-world healthcare data found no measurable evidence that medical professionals make worse decisions as their workday wears on, directly contradicting one of the most frequently repeated claims in modern popular psychology writing

A large-scale field study using real-world healthcare data found no measurable evidence that medical professionals make worse decisions as their workday wears on, directly contradicting one of the most frequently repeated claims in modern popular psychology writing

The Blog Herald
University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

Global English Editing
A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

Global English Editing
Load more
CATEGORIES
Explore