Knowledge Worker | Personal Branding Blog - Stand Out In Your Career


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  • Knowledge Worker

    There are two types of workers: regular and knowledge. Regular employees will remain stationary and unaffected by organizational change. In this fashion, they will pass on learning new technologies and strategies in order to conduct business more efficiently. The end result of a regular employee is to become obsolete in his or her current environment. In order to stop these coincidences from occurring, you must transition your train of thought to become a knowledge worker. Knowledge workers seek to acquire newly established skills and broaden their working capacity by soaking in new forms of knowledge and technology. To become a knowledge worker, you must look towards the future and have an inborn ability to excel at work. If you’re a regular worker, your skills will slowly deplete over a period of time and your position will fade away. On the other hand, if you’re a knowledge worker, you will acquire a variety of different skills and techniques that match the requirements of new positions that may unfold.

    Tip: Research new skills and techniques that factor into your job situation and implement a strategy to acquire them. ALWAYS BE THINKING IN THE FUTURE!

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    Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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