• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Labor Day: 3 Ways to Make Your Brand More Attractive to Employers

    Many people believe Labor Day is only for those who currently have a job – but as a job seeker, you’re likely working just as much as a full-time employee to land a new gig. Don’t you deserve a day off from your hunt?

    Hopefully, your Labor Day was filled with barbecues, parades and relaxing with friends and family. By giving yourself a day off from job search activities, you probably feel more energized to get back in the swing of things. Now, it’s time to focus on your personal brand.

    Your personal brand is vital to your job search. Here are three ways to make it more attractive to employers:

    Share accomplishments and portfolio pieces. Instead of merely presenting your resume in your online profiles, show employers how you’ll benefit their company by including portfolio pieces and real work. These could be links to published content, documents, presentations, videos, etc.

    Clean up questionable content. And I’m not only talking about those Facebook pictures from college. Perhaps you have an old blog lingering on the Internet that you thought you deleted, or you’ve shared a lot of political views under your name in the comments sections of news pieces. Ultimately, you don’t want to be passed over because of something questionable that you could easily clean up for your job search.

    Connect with influential people and organizations. Find professionals in your field on Twitter and start following those individuals. “Like” companies you’re interested in working for on Facebook and comment on the content they post. Remember, there’s a real person behind that profile, and the more you engage with individuals at your ideal companies, the more likely you are to stand out. Check out this post by Rich DeMatteo (aka Corn on the Job) about how one of his recently hired interns did just that.

    How else can job seekers make their brand attractive to employers?

    Author:

    Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. She is also the author of Lies, Damned Lies & Internships: The Truth About Getting from Classroom to Cubicle (2011), #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

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    Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

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