• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Love Your Job

    Maybe you are fortunate enough to be making a living in the arena of your choosing. Pro golfers come to mind, as do most any other professional athletes. These people have gotten so good at their obsession that they get to earn money for doing it.

    Despite our weekend warrior talent, few of us will ever stand apart from our competitors enough to make it a career they way Danica Patrick, Peyton Manning, Vjah Singh, Laird Hamilton, Tony Hawk, and Antionio Silva have.

    Love your job means that regardless of your current title, function, or industry, you toil to always do whatever you do, differently and better than the rest.

    CEOs tell me this:

    “I want individuals who don’t let colleagues, relatives, friends, society, pessimists, guilt, fear, or ignorance stand between them and their goals.”

    “If you can’t figure out how to make it fun, it’s your problem.”

    “People talk about the golden pot at the end of the rainbow. But I want people who see that the whole rainbow is nice.”

    “One of my top employees said to me once, ‘I do my best, and in God I trust the rest. . . . I don’t have to climb the moon to feel accomplishment. I just stay enthused about the task at hand.’”

    Finding some unique, even idiosyncratic interest and turning it into a prosperous career can happen—with work, luck, and timing — in the meantime, make the most of what you have.  There are others who want your job right now!


    My new book from McGraw-Hill, The Leadership Mind Switch is available for pre purchase on Amazon.com.

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    D.A. (Debra) Benton has been helping great individuals and organizations get even better for over 20 years. Just as exceptional athletes rely on excellent coaching to hone their skills, Debra's clients rely on her advice to advance their careers. She focuses on what is truly important to convert what you and your organization want to be from a vision into a reality. TopCEOCoaches.com ranks her in the World's Top 10 CEO Coaches noting she is the top female. And as conference keynote speaker she is routinely rated in the top 2%. Her client list reads like a “Who's Who” of executives in companies ranging from Microsoft, McDonald's, Kraft, American Express, Merrill Lynch, United Airlines, and PricewaterhouseCoopers to the Washington Beltway and U.S.Border Patrol. *She is the author of ten award-winning and best-selling business books including The Virtual Executive and CEO Material. She has written for the Harvard Business Review, Wall Street Journal, Bloomberg Businessweek, and Fast Company. She has been featured in USA Today, Fortune, The New York Times, and Time; she has appeared on Today Show, Good Morning America, CNN, and CBS with Diane Sawyer. To learn more Debra advising leaders, coaching, facilitating a workshop, or speaking: www.debrabenton.com

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