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  • Managing the Modern Employee’s Personal Brand

    The rise of personal branding has thrown a giant wrench in the norms of how to manage the workforce. Many companies have been caught flat footed and are jumping to the wrong conclusions when it comes to managing the modern employee. Do not let this happen to you or your company.

    Here are some questions to ask yourself about managing personal brands in the workforce.

    1. Do you encourage your employees to build their personal brand?
    2. Do you create a culture of restriction or freedom?
    3. Are you helping your employees to succeed?
    4. Do you understand the business value of social networking?
    5. When was the last time you initiated a business relationship online?
    6. Are you a know it all, or are you constantly learning?
    7. Do you understand how personal branding allows you to gate jump?
    8. When was the last time you wrote a guest blog post related to your field?
    9. Do you read blogs related to your field?
    10. Do you know if you have an employee with a powerful personal brand?
    11. Have you Googled every one of your employees to see what you find?
    12. Are you leveraging your employees with powerful personal brands?
    13. Do you understand the concept of free exposure?
    14. Do you believe social media and business belong together?
    15. Are you a visionary or an order taker?
    16. Does your organization understand how blogging WILL create exposure?
    17. Do you understand that conversations are happening online everyday already?
    18. Are you more interested in maintaining the status quo?
    19. Are you aware that your market is changing?
    20. Do you believe that if you create your own personal brand you will rise further, faster at your company?

    Questions are one of the most powerful ways to get ideas flowing and to help you understand the connections in trends. These questions should have made you think differently about conventional management practices that will begin to work less effectively in the future.

    The workplace of the future

    Create a culture that is positively intoxicating and draws unique talent to it. Then do everything possible to provide flexibility and freedom to your employees. Encourage your employees to build their personal brands. Make coming to work fun and enjoyable. Bring the human side to your company and I guarantee that you will see better performance if you do.

    Author:

    Chad Levitt is the author of the New Sales Economy blog, which focuses on how Sales 2.0 & Social Media can help you connect, create more opportunities and increase your business. Chad is also the featured Sales 2.0 blogger at SalesGravy.com, the number one web portal for sales pros, the professional athletes of the business world. Make sure to connect with him on Twitter @chadalevitt.

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    Chad Levitt is the author of the New Sales Economy blog, which focuses on how Sales 2.0 & Social Media can help you connect, create more opportunities and increase your business. Chad is also the featured Sales 2.0 blogger at SalesGravy.com, the number one web portal for sales pros, the professional athletes of the business world. During the day, Chad is an inside sales associate with EMC Corp., the global leader in information infrastructure technology & solutions, in their award winning sales development program. Chad attended the University of Central Florida for his undergraduate degree and Nova Southeastern University for his MBA with a concentration in finance.

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    Posted in Employer Branding, Personal Branding
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    One comment on “Managing the Modern Employee’s Personal Brand
    1. avatar
      EXPERT

      If employees interpret your company brand wrong, the impact of this misunderstanding can be huge and difficult to repair. It can create a misleading internal environment, which will lead to an employer brand that is not aligned. This will also have an impact on all HR activities. The tools and content used for staff communications need to be carefully planned and creatively delivered. In most cases a Powerpoint presentation or CEO letter is not enough.

    1 Pings/Trackbacks for "Managing the Modern Employee’s Personal Brand"
    1. […] Managing the Modern Employee’s Personal Brand Published: March 13, 2010 Source: Personal Branding Blog – Dan Schawbel The rise of personal branding has thrown a giant wrench in the norms of how to manage the workforce. Many companies have been caught flat footed and are jumping to the wrong conclusions when it… […]

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