• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • No Matter the Job, You Can Build Your Brand

    Some people have a tendency by some to look down upon more entry-level jobs; jobs like retail, food service, cleaning or landscaping. Most of us have held these types of jobs at some point in our careers. While these jobs are not renowned for being high paying resume builders – they do pose an opportunity for those in these jobs to build their brands.

    A couple of examples…

    Almost daily, I grab lunch at the Whole Foods Market near my office. Every time I go in, there’s a gentleman who bags groceries and collects the carts in the parking lot. He is always smiling, laughing and having fun with the kids who come through; joking around with them or giving them little treats. This guy obviously loves his job and many of the shoppers greet him by name. Many of the kids go looking for him specifically. While one could argue that a job bagging groceries lacks challenge and earning potential, this gentleman makes the best of it.  He shows people he interacts with that he is passionate about what he does, is great with customers, and has fun at work.

    The next example is that of a landscaper I’ve hired. He’s a young guy trying to build his own business. While mowing lawns may seem like a basic service, it’s the little touches he adds that draw people to his service. He has a perfectionist mentality with a very keen attention to detail. His finished product is impeccable, so much so that neighbors stop by the house to find out who this guy is! Through his hard work, focus, and attention to detail he’s building a reputation as the kind of person you want to hire.

    Regardless of the job you may be in right now, make the best of it. Through positive interactions that leave your customers impressed you will be able to build your brand, and who knows what opportunities that can lead to.

    Author:

    Mike Spinale is a corporate Human Resources leader at a healthcare information technology company located outside of Boston, Massachusetts and is an adjunct professor at Southern New Hampshire University. He has over eight years of experience in HR and management including career counseling, recruitment, staffing, employment branding, and talent management.  Mike has dedicated his HR career to modern views on the field – HR is not about the personnel files – it’s about bringing on the best talent, ensuring they’re in the right seat, and keeping them motivated and growing in their careers. In addition, Mike is the author of the CareerSpin blog where he offers advice and opinion on job search, personal & employment branding, recruiting, and HR. Mike is a certified Professional in Human Resources (PHR) and holds a Master of Business Administration degree from Babson College. He is also a board member of the Metro-North Regional Employment Board, a board which sets workforce development policy for Boston’s Metro-North region, and an active member of the Society for Human Resource Management and the Northeast Human Resources Association.

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    Posted in Brand Yourself As, Personal Branding, Success Strategies
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