Comments on: Personal Branding Interview: Susan Gunelius

By: Brendan Wagner

Brendan Wagner — Thu, 18 Feb 2010 17:06:20 +0000

JK Rowling’s net worth is estimated at well over $1billion, while Heffner’s is about $30millionish. That’s because the management of the playboy brand is a TRAGEDY. It should be held up more as an incredible example of value destruction than anything else. Yes, it’s an iconic brand. But management has absolutely wasted it.

http://finance.yahoo.com/q/bc?s=PLA&t=my&l=on&z=m&q=l&c=

By: Dan Schawbel Interviews Susan Gunelius about Hugh Hefner, Playboy and Harry Potter : Keysplash Creative

Tue, 03 Nov 2009 14:57:59 +0000

[...] can read the full interview on Dan’s blog and learn how Hugh Hefner, Playboy and Harry Potter are connected in terms of branding [...]

By: Emma Bell

Emma Bell — Sun, 01 Nov 2009 23:18:25 +0000

Very Interesting read.
High Hefner has definitely become a brand in his own right.
I also think he has ‘humanized’ the brand too. People either love or hate him but I think having a person really adds to the culture of the brand.

Great Read!
Cheers,
Emma Bell
Sydney, Australia

By: Sameer

Sameer — Sun, 01 Nov 2009 18:34:36 +0000

this post is amazing.
and i have to agree, brands like playboy which are associated with sex still flourish.

thanks for the branding ideas. really informative and unique.

regards,
sameer