Like many twentysomethings, I run into the problem of not understanding my personal brand. At times, I don’t know where to start, and I’ve been at this for 3 years.
The truth is most twentysomethings don’t know what they want to do with their lives, which makes it impossible to commit to a single message, or even a multiple ones. We don’t know what we are good at, we don’t know what our professions will be, and we don’t know what we will specialize in. We want a personal brand with room to move, change, and grow.
People have told me they don’t buy into the whole “personal branding” thing because it’s too hard to summarize a person with a sentence, or even a paragraph. I disagree. Personal branding is important, and anyone can create a personal brand that is flexible.
Here are just a few personal brands that work for anyone, even if you don’t know what you want to be an “expert” in:
- Leader
- Helpful
- Charitable
- Community builder
- Tech-savvy
- Entrepreneurial
- Careerist
- Intelligent
- Opinionated
- Socially-conscious
- Eco-friendly
- Independent
What do you want to be known for? That’s really all a personal brand has to be about.
This post was inspired by Grace Boyle, Andrew Norcross, Matt Cheuvront, and Carlos Miceli.
