Personal Branding Toolkit – Part 2: Portfolios | Personal Branding Blog - Stand Out In Your Career


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  • Personal Branding Toolkit – Part 2: Portfolios

    Today’s post is the second in a series of blog posts dedicated to your personal branding toolkit. A toolkit is a compilation of marketing materials used to help sell yourself, your business or both. It’s how you stand out without evening talking to someone. Not everyone has to use each tool, but they will give you some great ideas about what you CAN do.

    Your personal branding toolkit

    1) Business cards
    2) Portfolios
    3) Resumes
    4) Cover letters

    There are three types of portfolios

    Brand Yourself with a Portfolio

    Brand Yourself with a Portfolio

    • CD/DVD: I’ve used a CD during interviews and it was such a differentiator that they couldn’t stop talking about it. I bet even if the CD was blank it would still seem impressive to them. The CD I created had examples of websites I built, logos I created, small pieces of a business plan I wrote, as well as standard documents, such as a resume and cover letter. Each of these main topics had it’s own folder to make it easier for the recruiter to peruse the portfolio. The CD also had an imprinted cover that I designed using the program “Easy CD Creator.” The cover listed my name, “2005-6 Portfolio” and the employers name for personalization purposes.
    • Web only: In the future, recruitment will be almost entirely about relationships between hiring managers and applicants through websites (whether they are “social” or not). If you already have a branded website (i.e. yourname.com) or a blog, then you can do screen shots of your work, edit them cleanly and append them onto your site. After placing all of these graphics on your site, you will have a link to put in your resume. On your resume it should say “See my online portfolio – http://yourname.com/portfolio.html.”
    • Print: Some people are better at just displaying their work on paper. All you have to do is print out your work on high quality paper and bring it into your interview or meeting with your client. You could wrap up a few projects into a brochure and hand it to them as samples of your work.

    When are portfolios required

    If you are going for a creative position, you really need a portfolio because, like I’ve said many times, everyone is OBSESSED with previous accomplishments. Why? People are crazy about trust and who they invest their time and money in. They want evidence that you succeeded in the past so they can visualize the same success in the future. Creative positions are typically in art, website design, branding, marketing, etc. Freelance journalism is also an area where writing samples or previous publications are crucial. You need to prove to people time and time again that you have credibility and writing skills.

    3 tips for grade A portfolios

    1) The amount of samples: If you are just starting to build your portfolio, use everything as a case study and don’t be picky or selective. On the other hand, if you’ve built up a army of case studies, then take only the top 5, in each category, to use in your portfolio.

    2) Use categories: Don’t have a cluttered website that has images of logos, other websites and written pieces all over it. Break everything you do into categories that make sense for the reader. If one category isn’t your strong suit, then demote it on your site. It’s really that easy.

    3) Include descriptions: Just because a picture says 1,000 words means I know what the heck your talking about. You need to have a title, objective, date and written description for each piece of work that you promote. The description should talk about the company you worked for, what the problem and solution was and your results.

    Examples of portfolios that stand out

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    Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

    Posted in Career Development, Personal Branding, Success Strategies
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    3 comments on “Personal Branding Toolkit – Part 2: Portfolios
    1. avatar
      EXPERT
      stetoscope says:

      Hi Dan,
      Thanks for this post. That is very interesting, but how can people evaluate what kind of portefolio they should select (Dvd, webonly, print). I think candidates must evaluate the person they will meet and the quality of the job they are applying to… But which question should they ask themselves to make the best choice?

    2. avatar
      EXPERT
      Bombchell says:

      those are pretty interesting.

    3. avatar
      EXPERT

      Great advice. I personally prefer having an online portfolio. You can easily edit the items, add new ones, and send to potential employers without worrying that they’ll keep it or spill coffee on it.

    5 Pings/Trackbacks for "Personal Branding Toolkit – Part 2: Portfolios"
    1. [...] On the Personal Branding Blog, there is another post on how to brand yourself: a portfolio. [...]

    2. [...] Branding Tool Kit: Part I Business Cards Personal Branding Tool Kit: Part II Portfolios Personal Branding Tool Kit: Part III Resumes Personal Branding Tool Kit: Part IV Cover [...]

    3. [...] talking about this Personal Brand Differentiation since I was in high school. Dan highlights it in, “Personal Branding Toolkit – Part 2: Portfolios.” He shows some real-life examples and expands upon the importance of it. He even gives examples of [...]

    4. avatar Dan Schawbel says:

      [...] talking about this Personal Brand Differentiation since I was in high school. Dan highlights it in, “Personal Branding Toolkit – Part 2: Portfolios.” He shows some real-life examples and expands upon the importance of it. He even gives examples of [...]

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