An Interview with Stephen Pazyra on Online / Offline Branding

  • 0 min read

In a world where your brand should be expressed online and offline, sometimes individuals can have difficulty ensuring consistency across both lines. With an online website or blog, you are able to extend your reach and enter new markets. Watch as I interview Stephen Pazyra, CEO of 1-800-Bakery.com and La Patisserie, both of which are related to baked goods. Stephen will display his store (physical or online brand), as well as his internet website, which is a portal to the highest quality baked goods around. If you get hungry by the end of this interview, be sure to visit his website and purchase a cake or croissant.

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

TRENDING AROUND THE WEB

Loving someone and being good for each other are two things that sometimes happen at the same time — and sometimes never do

Loving someone and being good for each other are two things that sometimes happen at the same time — and sometimes never do

The Vessel
Long marriages aren’t always passionate — but some of the steadiest ones may simply be two people who kept choosing ordinary mornings together

Long marriages aren’t always passionate — but some of the steadiest ones may simply be two people who kept choosing ordinary mornings together

The Blog Herald
Being chosen again, quietly, on an unremarkable Wednesday — that is a version of love that doesn’t make great films but makes very good lives

Being chosen again, quietly, on an unremarkable Wednesday — that is a version of love that doesn’t make great films but makes very good lives

The Vessel
People raised in homes where no one talked about feelings often become the most observant partners — they learned to read rooms before they could read people

People raised in homes where no one talked about feelings often become the most observant partners — they learned to read rooms before they could read people

The Vessel
The hardest part of having a difficult parent is not always what they did — sometimes it is how normal you became at pretending it did not hurt

The hardest part of having a difficult parent is not always what they did — sometimes it is how normal you became at pretending it did not hurt

The Blog Herald
The air you breathe has likely passed through forests, oceans, animals, cities, fires, storms, and other people before reaching you, which means every breath is less private than it feels and more like borrowing from the whole planet

The air you breathe has likely passed through forests, oceans, animals, cities, fires, storms, and other people before reaching you, which means every breath is less private than it feels and more like borrowing from the whole planet

The Vessel
Load more
CATEGORIES
Explore