Personal Branding Weekly – Developing Your Offline Connection Skills

  • 2 min read


Ever connect with someone who’s so witty, quick to respond online who has such an engaging online personality and then is a total dud when you meet them away from the keyboard?

Communication matters both online and offline. How do you connect in a more effective with people face-to-face?

Provide them an opportunity to be heard

Most people don’t have an audience applauding and giving them support.  How can you do that for someone?  Give them time to be heard. Listen to them – either set up telephone time or coffee time but give them your undivided attention.

Listen to how you can help

It’s called active listening and it’s not parroting back what someone said to you – it is paraphrasing and making sure you understood.  Listen, first for content and meaning, and then listen even more intently for feeling and emotion.  Then, check in to see if you’ve gotten it right and listen to the feedback.  Did you get it right?  Where did you miss?

Meet other people – network

In Keith Ferrazi’s book, Never Eat Alone, he talks about never having a lunch alone and populating your lunch time with people you want to connect with and learn from.

Following that same premise, never network alone – if you’re attending a networking function, take someone with you.  It could be a client, a co-worker or a connection, go with this in mind:

Who do they need to connect with?

It could be a provider (maybe they need a dentist for their children?  Or a vet for their pet?).  It could be they need a mentor for a problem they are encountering (time management, speaking skills, leadership tips).   Maybe they need a contact for their business – prospect or supplier? Or, perhaps they need a link, a connector, to a service, product, mentor, client or prospective employer that they would like to connect with.

Go to an event with that in mind.  It won’t be about who you can meet, you will work the room and connect with people to help who you brought. In the process, you will grow and develop your networking, listening skill and your own contact base.

Know them

What is of interest to them? What is their greatest challenge?  Often times, sometimes the most caring thing you can ask someone is what’s on your mind, and concerning you/or troubling you and then listen.

One of the best questions a mentor taught me to ask someone, especially when they seem aloof or distracted is, “before we saw each other something was on your mind and after we part it will be the first thing on your mind – is there something I can do to help you with that thought , challenge or concern.”

Here are some helpful articles that you might have missed last week:

Picture of Maria Elena Duron

Maria Elena Duron

Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat- a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

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