Real estate agents say – “list to last” because when you list a home for sale you have the opportunity to earn money when that home is sold by you or a fellow real estate agent.
As a business professional, the care, nurturing and development of “your list” determines how long you last as a professional or expert in your field. Grow and develop that great list and your great connections on that list will be your avid brand advocates, supporters, mentors, referral sources, trusted vendors, great clients and friends.
What do you do to develop and care for your list? How do you stay in contact? How up-to-date is the information on your list? Have you opened your list and found 20 different versions of the same person with email addresses from each past employer or different phone numbers? How, or have you, stayed in relationship with that person?
When a relationship (this goes for business and personal ones) ceases to be mutually beneficial to both people involved, somebody leaves. Are you ready to “fall out” of relationship with someone just because you got too busy, forgot to stay in touch or just didn’t have good contact information to stay in touch?
What have you done to take care of the people on your list? Remember, each name on your list represents a person and a relationship. [tweet this]
If you need help in growing your list and business, I’m hosting a webinar focused on just that! Register here! And, use the discount code MIDLANDCHAMB so you can save for being such an avid reader. Thank you!
Were you busy last week? Not to worry, below are all of the great contributions from the Personal Branding authors last week :
- Conversation Starters by Kevin Monahan
- Reacting, Responding and the Power to Know the Difference by Skip Weisman
- Why You’re Nobody’s Hero. Yet. by Nance Rosen
- Have You Ever Thought About Becoming an Entrepreneur by Ceren Cubukcu
- How to Create a Personal Marketing Plan by Heather Huhman
- How to Overcome Obstacles As You Advance Forward by Elinor Stutz
- How to Write a White Paper That Doesn’t Suck by Nick Inglis
- Myers-Briggs Type Indicator Career Search Tool by Alex Freund
- Job Seeker “Employment Date Codes” by Richard Kirby
- 10 Ways to Measure the Success of Your Branding Efforts by The Young Entrepreneur Council
- Book Review: The Essentials of Business Etiquette by Maria Elena Duron
- Easy to Imagine, Hard to Achieve by Jeff Shuey
- Can Instagram Be a Branding Tool for Your Business? by The Young Entrepreneur Council
- Nervous about Networking? Find Your Own Sweet Spot by Sharmin Banu
- Three Personal Branding Secrets for Academics by Erik Deckers
- 6 Places to Keyword Optimize Your LinkedIn Profile by Leslie Truex
- 2 Social Media Tactics for Managing Your Career by Marc Miller
- The Optimistic vs Pessimistic Job Applicant by Ken Sundheim
The SEVEN KEY TAKEAWAYS from last week include:
1. Become the source for news about your field of study so that other academics in your field will come to recognize you as a leading authority. (Author, Erik Deckers)
2. I believe that it’s better to focus on optimizing a few social media channels at a time instead of using a shotgun approach and ending up with a half-baked strategy on everything. (Author, The Young Entrepreneur Council)
3. Manage your career to demonstrate longevity with past employers, try to conduct your job searches when employed, and get moving quickly when unemployed to avoid reductions in your marketability. (Author, Richard Kirby)
4. Let’s face it: we are what we do. (Author, Alex Freund)
5. There is nothing worse than a White Paper that was written by someone who lacks basic writing skills. If you can’t write, go take a class, every community college has basic writing courses that can help you get your skills up to par. (Author, Nick Inglis)
6. Knowing that networking is uncomfortable for the majority of participants, go into the event determined to make it a good experience for you and others by taking the lead. (Author, Kevin Monahan)
7. You need to write A book and not THE book! (Author, Marc Miller)
Dove-tailing on what Personal Branding Author Nance Rosen shared, “To be a memorable personal brand, you don’t have to be a super hero. You don’t have to be saving lives and building a real estate empire at the same time. You just need to be an everyday kind of hero”, what can you do to make an experience a good experience for someone on your list? That’s one way to develop relationships, grow your list and your business.
This week we’ll focus even more on your personal branding with:
• 5 Soft Skills to Emphasize in Your Brand
• Four Words You Never Say to Your Boss
• Do’s and Don’ts of Resumes
• And more!
If you really like something on the Personal Branding Blog this week, let us know! We appreciate and value when you let us know what you really want to see here.
Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand. Maria Duron is founder and moderator of #brandchat - a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.
Are you busy? Here’s some quick and easy tips on Social Marketing for busy people.