Let’s all sigh or shake our heads in unison – twerking and selfie all made it into the dictionary this past week. I know it’s a sign of the times. The challenge is in the business force these days we have many generations working side by side. We see the majority of the posts in this blog address how we all personally and collectively interact and how to do so successfully. From work habits, to the way we talk and way we even write the generations differ.
I was wondering what kind of impact all the new words and text speak have had on business and personal brands. I sat down and had a conversation with Brad Hoover, CEO of Grammarly. Grammarly is an automated proofreader and your personal grammar coach. Their program provides another set of eyes to help perfect your writing.
We discussed a recent study they did of LinkedIn posts and the impact of written communication on brand credibility. Here are the study results and our conversation.
On the Personal Branding Blog, we covered:
- How to Build Your Personal Brand as an Expert by Crystal Washington
- Apply BHAGs ans Boldness On Your Drive for Success by Skip Weisman
- How Dramatic and Defensive is Your Personal Brand? by Nance Rosen
- The Importance of Self-Improvement in Your Personal Brand by Ceren Cubukcu
- Why You Should Start Your Personal Brand in College by Heather Huhman
- Experienced Plus Innovative Equals True Meeting of the Minds by Elinor Stutz
- Networking Buddies (When BNI Failed, I Won) by Nick Inglis
- Are You Like Me? – Hired! by Alex Freund
- Eliminating Age Discrimination by Richard Kirby
- Why the Answer ISN’T Finding Your “Dream Job” by Aaron McDaniel
- When Words and Body Language Convey Two Different Messages by Maria Elena Duron
- Rest is a Weapon by Jeff Shuey
- Avoidable Mistakes – Protect Your Personal Brand by Kate Southam
- Feeling Stuck? – Look into Your Fears by Sharmin Banu
- Seven Ways to Speed Up Your Start Up by Beth Kuhel
- Spread Your Brand Message Offline by Leslie Truex
- Establishing Your Personal Brand and Credibility Through Blogging by Marc Miller
- 50 Great Questions to Ask on a Sales Interview by Ken Sundheim
Here are SEVEN key personal branding takeaways from this week:
1. If you want a dedicated following, you have to have a unique point of view. (Author, Crystal Washington)
2. Bring more boldness to our approach from this day forward. (Author, Skip Weisman)
3. Defensiveness and drama is a career killer. (Author, Nance Rosen)
4. Ensure that anyone you are networking with is of the quality that you would put your own name behind. (Author, Nick Inglis)
5. It’s well-known that hirers like to hire people like themselves. (Author, Alex Freund)
6. My advice is to recognize that discrimination exists, but avoid using this as an excuse for a lack of personal success. (Author, Richard Kirby)
7. The answer is to build foundational skills. (Author, Aaron McDaniel)
Author, Kate Southam, also shared that the misuse of words can be a killer to your professional reputation. I couldn’t agree more. My good friend, Jose “Bo” Zertuche – CEO of Maverick Productions, shares that he always looks up a new word before he uses it. A smart practice and infinitely easier to do now that the dictionary and in fact, a virtual library, are in the palm of our hands via our mobile devices.
This week the Personal Branding Authors will discuss:
• Daily posting and personal branding success
• The personal branding does indeed begin in the waiting room.
• How to get employers to love your brand.
• What four words to never say to your boss.
• Not understanding your compensation and the toll on your personal brand.
• Reacting, responding and the power to know the difference.
• How to master data overload.
All of us on the Personal Branding Author Team hope that your September starts successfully! If our insights and experiences can help you in your endeavors, then we’re elated. Here’s to your success!
Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand. Maria Duron is founder and moderator of #brandchat - a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.
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