Comments on: Personal Brands RULE on Social Networks http://www.personalbrandingblog.com/personal-brands-rule-on-social-networks/ The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts. Thu, 18 Mar 2010 14:31:00 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Doris Aguirre http://www.personalbrandingblog.com/personal-brands-rule-on-social-networks/comment-page-1/#comment-57759 Doris Aguirre Thu, 04 Feb 2010 18:02:57 +0000 http://personalbrandingblog.com/?p=2287#comment-57759 Paul: I highly agree when you say that it's the people of the brand that make the difference and ultimately also create the company brand. By empowering the employees with the tools and providing the training to use those tools, a company would set themselves up as a leader among their industry because they would have created a strong brand via their employees. Great post & advice. Paul: I highly agree when you say that it’s the people of the brand that make the difference and ultimately also create the company brand. By empowering the employees with the tools and providing the training to use those tools, a company would set themselves up as a leader among their industry because they would have created a strong brand via their employees.

Great post & advice.

]]> By: Norcross http://www.personalbrandingblog.com/personal-brands-rule-on-social-networks/comment-page-1/#comment-3357 Norcross Wed, 04 Feb 2009 15:03:55 +0000 http://personalbrandingblog.com/?p=2287#comment-3357 I think a lot of the issue isn't productivity, but rather network strength and liability. Since my employer has no way of keeping tabs on who and what I do within social networks, there is a issue of defamation, etc. Also, considering the large amount of bandwidth that the activities take can be a large stress, esp. things with streaming video. And let's not forget than many industries have disclosure and audit requirements regarding correspondence. I work in the financial services field, and per federal law (Sarbanes Oxley) <strong>ALL</strong> emails must be archived. And that's not possible on Facebook. People who want to waste time, will waste time. Whether it's social networks, the internet in general, or just water cooler chats, those people aren't going to be changed. I think a lot of the issue isn’t productivity, but rather network strength and liability. Since my employer has no way of keeping tabs on who and what I do within social networks, there is a issue of defamation, etc. Also, considering the large amount of bandwidth that the activities take can be a large stress, esp. things with streaming video.

And let’s not forget than many industries have disclosure and audit requirements regarding correspondence. I work in the financial services field, and per federal law (Sarbanes Oxley) ALL emails must be archived. And that’s not possible on Facebook.

People who want to waste time, will waste time. Whether it’s social networks, the internet in general, or just water cooler chats, those people aren’t going to be changed.

]]> By: Sarah Hamilton http://www.personalbrandingblog.com/personal-brands-rule-on-social-networks/comment-page-1/#comment-3355 Sarah Hamilton Wed, 04 Feb 2009 12:45:49 +0000 http://personalbrandingblog.com/?p=2287#comment-3355 Great post, Paul. I agree 100% with your key takeaways, especially the point about training. I think many companies of all sizes will find that employees really want to represent the corporate brand right alongside their personal brands in their social media interactions and will embrace this training. Enthusiastic employees plus added customer touch points engaging in a forum that is meaningful to customers and prospects = a formula for success that cannot be achieved through traditional advertising alone. Great post, Paul. I agree 100% with your key takeaways, especially the point about training. I think many companies of all sizes will find that employees really want to represent the corporate brand right alongside their personal brands in their social media interactions and will embrace this training. Enthusiastic employees plus added customer touch points engaging in a forum that is meaningful to customers and prospects = a formula for success that cannot be achieved through traditional advertising alone.

]]>