Television
- Fora TV – How to Build a Real Brand on Social Media
- WGBH PBS Boston (Video) – Branding guru Dan Schawbel
- Fox 25 Boston (Video) – Social networking & jobs
- Fox 25 Boston (Video) – Tips for personal branding
- Fox 25 Boston (Video) – Finding jobs on Twitter
- Fox 25 Boston (Video) – Your online reputation
- Fox 25 Tampa – Take your job search beyond Facebook
- Fox Small Business – What’s your brand?
- Fox Small Business – Tips for Marketing on a Shoe-String Budget
- Fox Small Business – Knowing When to Throw in the Towel
- CNN (Video) – Managing your online identity
- WBZ-TV CBS Boston (Video) - Strategies to Successfully Brand Yourself
- ABC News NOW TV (Video) - In This Economy, Better Brand Yourself
- ABC News NOW TV (Video) – Stand Out in the Job Market
- NECN TV (Video) – Business advice: How to build your own brand
- 30 Second MBA (Fast Company) – Dan Schawbel
- CBS News (LA) – Survive This Economy
Radio
- NPR “All Things Considered” – 5/10/09
- NPR “Talk of the Nation” – 4/29/09
- KJZZ-FM (NPR affiliate in Phoenix) – 7/16/10
- KALW-FM (NPR affiliate in San Francisco) – 4/18/10
- “Make it happen” with Mel Robbins – 3/6/09
- Total Picture Radio with Peter Clayton – 4/7/09
- Webmaster Radio with Larry Weber – 11/17/09
- NewsRadio 680 WPTF (North Carolina) – 10/26/10
- KKZZ AM 1400 (California) – 11/1/10
- Martha Stewart Living Radio – 1/13/10
Print and online
- New York Times – Putting Yourself Out There on a Shelf to Buy
- New York Times - Summer Must-Read? Try Career Advice
- New York Times – Is Self-Branding Too Much of a Distraction?
- Associated Press (& New York Times) – Your Career: Developing your “personal brand”
- Fortune Magazine – Your career: The perils of self-promotion
- Associated Press – Unvarnished lets unnamed peers judge you on Web
- AFP – Mental health groups hail star’s bipolar admission
- USA Today – Get personal with your branding efforts
- USA Today – Unpaid internships can cost — or pay off for — college students
- WIRED Magazine (August 2011 Issue) – Facebook: Personal Branding Made Easy
- ELLE Magazine (November 2010 Issue) - Tweet Dreams
- Women’s Health Magazine (July/August 2011 Issue) – The #1 Job Search Skill to Master
- Glamour - 8 Habits That Wreck (Even Great) Relationships
- Details Magazine – 5 Internet Guru’s That Can Make You Rich
- Financial Times – A brand-new you
- Economist Life Magazine (Cover Story!) - How Marketing Has Got Under Our Skin
- Money Magazine (August 2010 Issue) - Land a Job: Promote the brand of You
- Shape Magazine (Sept 2009 w/ Lauren Conrad) – Upgrade your digital know-how
- Wall Street Journal – Controlling Your Online Image While Looking for Work
- Wall Street Journal – Build a Page on the Web
- Wall Street Journal - Building Your Brand
- Wall Street Journal - Using LinkedIn For Job References
- Wall Street Journal - Promoting Yourself On LinkedIn
- Wall Street Journal - Know Thyself
- Wall Street Journal – Avoid Summer Slump
- Wall Street Journal - Promoting Your Job Search When You’re Employed
- Wall Street Journal – Five Mistakes Online Job Hunters Make
- Wall Street Journal – Create a Positive Image
- Wall Street Journal – How to Market on the Cheap
- Wall Street Journal – How to Score Press Coverage
- Wall Street Journal – Graduate School: If Not Now When?
- Wall Street Journal – Networking: When does assertive become obnoxious
- Wall Street Journal - Creating a Brand for a New Business
- Wall Street Journal - How to Position Yourself as the Expert
- CNN - Old-school portraits see resurgence online
- CNN – Quiz: Smart about building the brand of ‘you?’
- CNN – It’s time for some digital spring cleaning
- CNN International – Me 2.0: Branding Yourself Online
- CNN International - Why Just Being Good At Your Job Is Not Enough
- Chicago Tribune – Give your elevator pitch a lift
- Chicago Tribune – References, and how to avoid giving them
- Fox Business – Time for ‘Doing’ and ‘Doing Nothing’
- Fox Business – Five Mistakes in Social Media Branding
- Fox Business – Attention College Applicants
- Fox Business – Myths to Avoid When Starting Up
- Fox News - Drug Troubles Taking Toll on Paris Hilton, Lindsay Lohan Empires?
- Fox News – Would You Get a Kim Kardashion Mastercard?
- Fox News – Tweeting for Dollars: Charlie Sheen’s ‘Cash Cow’ Page Spotlights New Age of Advertising
- Fox News – Bloggers Have More Influence on Purchases Than Celebrities
- Fox Sports – Boycott of NFL Combine is unrealistic
- Newsweek - Tweet Your Way to a Better Career
- Newsweek – Who Wants More Oprah?
- Forbes - The Top Things To Do When You Can’t Get A Job
- Forbes - Four New Job-Search Trends
- Forbes - The Top Seven Things To Do To Get A Job
- Forbes - Building Your Personal Brand With Social Media
- Forbes - How to Monitor Your Reputation on Social Networks
- Forbes - It’s All About You. Best Steps to Creating Your Brand
- Fast Company – The Young Turks of Personal Branding
- Fast Company – The Newest Turks of Personal Branding
- Fast Company – Personal Branding for Young Professionals: An Interview with Dan Schawbel, Author of Me 2.0
- Fast Company - Me 2.0-the personal branding playbook
- Fast Company - Personal Branding Steps
- Fast Company – How to Generate Business with LinkedIn
- Fast Company – Gen Y Entrepreneurs: Here Are the First Steps to Starting Your Own Business
- Fast Company – Vlogger Sarah Austin Perfects the Work/Life Balance: One Seamlessly Feeds the Other
- Fast Company – Two Branding Gurus Tell Their Side of the Story Part 1 / Part 2
- Fast Company – Competing Priorities
- Fast Company – How I Hailed Cab and Learned to Help Older Workers Find a Job
- Fast Company – The “Apply With LinkedIn” Button Will Not Disrupt HR Industry
- ESSENCE Magazine – Cultivate Your Personal Brand
- ABC News - Light, Camera, Hire Me!
- ABC News – Twitter Job Hunt Mistakesto Avoid
- ABC News – What If a Would-Be Employer Wanted Access to Your Facebook Wall?
- The Washington Post - The Blind Date Meets the All-Seeing Internet
- The Washington Post - Ready, Set, Find a Job!
- BusinessWeek – Twitter for Entrepreneurs: 20 to Follow
- BusinessWeek - Brand Yourself to Fight the Bad Economy
- BusinessWeek (Video) - An Edge Gen Y’s Bring to the Workplace
- Boston Globe Magazine – You, 2.0
- Boston Globe – Make an impression with business cards
- Boston Globe - Create Your Personal Branding Online
- Boston Globe – Stand out in a crowd of job seekers
- Boston Globe – Census carrying ‘ugliest cellphone you’ve ever seen’
- Boston Globe – Business whiz kids
- Boston Globe - Inc. Magazine 30 Under 30 Party
- Boston Globe – Personal branding as a Candidate
- Entrepreneur – 10 Ways to Build Your Personal Brand
- Entrepreneur & Fox & MSNBC - Entrepreneurs Need Social Networking
- Entrepreneur - Me 2.0 Just Like Me Only Better
- Entrepreneur - Small Business Trends Best Books 2009
- Entrepreneur & Reuters & Yahoo! Finance $ MSNBC – How a Gen-Y’er Launched a Personal Branding Firm
- MSNBC – Out of work? It’s time to get connected
- MSNBC - Guide for newly jobless on social networks
- Miami Herald (Print) – Give career a leg up, brand a professional image
- Miami Herald (Print) - Market Yourself to Find a Job
- Miami Herald (Print) - 2009: For workers and employers, a yearlong high-wire act
- Advertising Age Magazine – When Tweeting Athletes Turn Into League Liabilities
- Advertising Age (Steve Rubel) – All-Stars With Personal Brands
- New York Post - Tweet Deals: Using Twitter to Find a Job
- New York Post – Our picks for notable career books of 2009
- New York Post – Migrant Workers
- New York Post – Random shuffle
- New York Post – The Whole Sex-bomb Soap Opera
- New York Post – Starbucks chucks old logo
- New York Post – App-lied Wisdom
- Inc. Magazine – 30 Under 30
- Inc. Magazine – What is your personal brand?
- Inc. Magazine - Hiring Gen-Y
- US News & World Report (Print) - Use the Internet to Advance Your Career
- US News & World Report – How to Get a Job After a Year (or More) Out of Work
- US News & World Report – Should You Brand Yourself?
- US News & World Report - Save Money at the Doctor’s Office
- US News & World Report – How Job Seekers Can Build Their Online Brand
- US News & World Report – New Site Helps You Use Facebook for Your Job Search
- Huffington Post – Me 2.0 Build a Powerful Brand to Achieve Career Success
- Huffington Post - Connections, Friends, and Followers: How to Navigate (Social) Networking
- Huffington Post – How Social Media Today and its Online Communities Reinforce Blogging
- Huffington Post – Big Brother vs. Social Media vs. Basil Fawlty
- Huffington Post - The Myth of “Personal Branding”
- Huffington Post - Personal Branding in this Hyper Competitive Workplace World
- Huffington Post – 16 Brilliant Minds on Twitter
- Washington Times – Managing your Internet identity is critical!
- Young Money Magazine - Build Your Career Through Personal Branding
- Newstatemen - Brand me!
- MediaPost - The Marketer’s Bookshelf
- MediaBistro - The Brand of Me
- MediaBistro - How to Get a Job by Blogging
- MediaBistro (Press release) - Alicia Keys, Monster.com Down to Three in Search for Lead Blogger
- Network World – Creating a Personal Brand – Inside and Outside the Enterprise
- Network World (and PC World) - Tweet to compete
- ComputerWorld – Twitter tips: How to safely blend the personal and the professional
- CIO (and Mac World/PC World) - Twitter Tips: How to Use Twitter to Job Hunt
- CIO – Managing Your Reputation Online: A Primer for CIOs Who Don’t Get It
- CIO – Build a Better Online Persona: Four Steps
- CIO – Four Ways to Stand Out in This market
- CIO – 6 Personal Branding Mistakes That Can Threaten Your Job Search
- CIO - Got Twitter Clout? New Tools Rate You
- CIO - Manage Your Personal Online Brand: 3 Must-Do Steps
- Marketing News (3/15/08 Print) -Athletes Help Brands Win Big
- The Daily News Tribune (Waltham, MA) – Personal Branding Puts Job Seekers in Control
- The Daily News Tribune (Waltham, MA) – Waltham resident on magazine’s list of “coolest” under-30 entrepreneurs
- Yahoo! Finance – Three Steps to Building Your Brand
- Yahoo! Hotjobs – Career Do’s and Don’ts from 2008
- Yahoo! Hotjobs – Tweet Your Way to a New Job
- Yahoo! Shine – How to manage your personal brand: 5 questions for Dan Schawbel
- Yahoo! Shine – Who’s Finding Jobs Now
- B2B Magazine – B-to-b followers flock to Twitter
- Providence Business News – Tips for Developing your Personal Brand
- Hartford Business – Branding Yourself Can Advance Your Career
- Monster.com – To Get Ahead in Your Career, Start Blogging
- Monster.com – The Science of Google Web Presence
- Courier Post Online - Brand yourself, expand your horizons
- LinkedIn – Tips on building your personal brand
- About.com – Following John’s Job Search
- About.com – Me 2.0: Build a Powerful Brand to Achieve Career Success
- About.com – Me 2.0
- About.com – Books for Your Job Search Summer Reading List
- Brand Strategy Magazine, Nov 2007 (UK) – It’s all about me
- Bentley Observer Magazine, Winter 2007 – Branding Passion
- Salt Lake Tribune – On The Job: Personal Brand a Big Bonus in Tough Job Times
- Salt Lake Tribune – On the Job: Corporate scandals can tarnish individual reputations
- The Enquirer - Branding makes you a unique employee
- Tuscan Citizen – Branding Yourself Can Advance Your Career
- Pittsburgh Tribune Review – ‘Personal brand’ has the power to ensure career advancement
- Home News Tribute Online - Branding Yourself Can Advance Your Career
- Poughkeepsie Journal – On the Job: Branding can help build a personality
- Asbury Park Press - Branding can help your career
- TheLadders.com – The Six P’s of Online Branding
- The Nevada Sagebrush – How do you connect?
- Social Media Today – Blogger of the Week – Dan Schawbel and the Gospel of Me
- Houston Chronicle – Social Media Open Networking Doors
- BrandWeek Magazine - Soft Incentives: All Fun and Games
- NBC 17 Television Blog - A Few Tips & Blog Post on Personal Branding
- TechCareers.com - Branding Yourself with a Blog
- Godaddy.com – What is personal branding?
- Mainstreet.com – Will Arby’s Buying Wendy’s Equal Cheaper Burgers?
- Mainstreet.com – Is Seinfeld’s Microsoft Partnership a Joke?
- Mainstreet.com - Make Glenn Beck’s Marketing System Work For You
- Mainstreet.com – Social Media: A Job Seeker’s Best New Tool
- Mainstreet.com - Can You Annoy Your Way to the Top?
- Mainstreet.com – 7 mistakes that could cost you your job
- Tel Aviv TimeOut Magazine (Israel) - Personal Branding Cover Story
- ReadWriteWeb - Why Gen Y Is Going to Change The Web
- ReadWriteWeb – Social Media U: Take a Class in Social Media
- Mashable - 40 of the Best Twitter Brands and the People Behind Them
- Warrenton Journal – Bored with your job? It was created that way
- ZDNet – Is Microsoft accessible without Bill Gates?
- ZDNet - Desperate Job Hunting Tactics for Desperate Times
- ZDNet - ‘Me 2.0′ shares personal branding tips for millennials, baby boomers alike
- ZDNET – Faux Pas 2.0: Things to avoid in the tech workplace
- BNET (UK) - About Face: Four of the Best Facebook Posts
- BNET - Now Facebook Get’s an Employer into Trouble
- BNET – The Art of Personal Branding
- BNET - When Work and Social Media Collide
- BNET - How to Save Your Online Reputation
- BNET - 10 Gen Y Bloggers to Read in 2010
- BNET - Improve Your Chances on Job Boards in Two Minutes Flat
- PhillyBurbs.com – Two Steps Forward, One Back
- intermanagers.com (Spain) – E-branding, imprescindible para sobrevivir en la era digital
- Human Resources Magazine (Australia) - HR struggles with social networking
- Courant.com - A Way To Success: Take On More Work
- DailyBreeze.com – How to build your personal brand
- Jefferson County Journal - Take on more work to improve job security
- Metro International - Nonprofit Networking Night
- Examiner - Intern Early and Often
- UDN (China) – Social web alternative pipeline job
- Examiner – Take Control of Your Job Hunt
- Examiner - Personal Branding in a tough job market
- Examiner – Are you a last-minute personal brander?
- Examiner - Recommended reading: Me 2.0
- Examiner - Big news for your personal brand: Google Profiles
- Examiner - When you’re smarter than the boss
- Law.com – 48 Practical Ways To Find and Land a Job
- Calgary Sun (Print) – How to Keep Your Job
- Philadelphia Inquirer – Web Winners
- Philadelphia Inquirer - The do’s and don’ts of burnishing an online image
- Cincinnati Enquirer – No doom and gloom at these 5 thriving firms
- Marketing Magazine (Australia) - Blogs for Breakfast: mirror, mirror… 31 lists of predictions for 2009
- Millyet Blog (Turkey) – Your Own Blog
- Press of Atlantic City – Social networking is job networking, experts say
- Vault.com – Create You 2.0 with the Personal Branding Blog
- Hewlett-Packard – Social media and your career
- HR Zone (UK) – HR Blogosphere Bulletin
- Creators Syndicate - A Brand New Brand You
- Library Journal – Me 2.0 Book Review
- ClickZ - Marketing and Operations Take Another Step Closer
- The Rebel Yell (Las Vegas University) – ‘I am an island in an ocean’
- The Chronicle (Purdue University) - Job outlook for 2009
- BC Heights (Boston College) – Personal Branding: “It’s a Brand You World”
- The Eagle (American University) – Schawbel Tells the Secrets to Job Success
- The Torch Online (St. John’s University) – Twitter to Promotion
- EContentMag – Not, Me Inc.
- San Jose Mercury News – Laid-off Silicon Valley workers struggle to balance job hunts, family lives
- MLive.com – Why You Should Listen to 25-Year Old Dan Schawbel
- All Business – Managing Your Personal Brand Is Important for Now and the Future
- FHM (India) – Personal Branding 101
- FiLife - Twitter to a Job
- Wetfeet.com – Blog Basics: How a Blog Can Boost Your Career
- National Post (Canada) - Twitter: to tweet or not to tweet?
- National Post (Canada) - Me 2.0
- New Brunswick Business Journal (Canada) – The Future of the Job Hunt
- New Brunswick Business Journal (Canada) – You get out what you put in
- New Brunswick Business Journal (Canada) – Online connections
- The Lexington Minuteman – If the Web helps you connect, why am I disconnected?
- WOAI-SAT (NBC) – San Antonio, TX News – Job blogs
- Outlook Money (India) – Take Control of Your Career Curve
- Outlook Money (India) - Working on the Next Move
- Outlook Money (India) – Your World 2.0 & interview
- Seattle Times – Personal branding: Don’t forget to be interesting
- Seattle Times - Twitter Platter
- Seattle Times – How to network without being a jerk
- Seattle Times – Trying to get noticed online?
- FINS - You, Inc.: Why Personal Branding is Important in Your Sales Job Search
- FINS – Cyber Resume: Building Your Online Presence for Job Search Success
- FINS - Five Marketing Blogs For Your Career
- FINS - How to use social media to get a job in social media
- PBS Mediashift – Personal Branding Becomes a Necessity in Digital Age
- Deliver Magazine (Print) – Image Check
- PC World – Tips for Job-Seeking via Twitter
- Poughkeepsie Journal - Get Yourself Sold
- Houston Chronicle - Social Media Opens Networking Doors
- Christian Science Monitor – 30 days, 20 words, new job
- Christian Science Monitor – How to Find Jobs Through Social Networks
- Managers Online (Netherlands) – Are You Smarter Than Your Boss?
- Really Simple Magazine (Sept Issue) – How to Look Your Best Online
- Shreveport Times – At Work: Think twice before ‘friending’ boss, co-workers
- Psychology Today – We’re All Branded. What’s Yours?
- Psychology Today - Branding Part 2: Avoid the Kitchen Sink Resume
- Psychology Today – Branding Your Psychology Major for the Workplace
- Psychology Today – Back to college career reads
- Epoca (Brazil) – Create Your Mark on the Internet
- ABC-30 TV: The Rise to the Top – How to create your personal brand
- San Francisco Chronicle – Inspired to Create a Social Media Resume?
- San Francisco Chronicle – Klout Puts a Number on Influence Online
- ERE - Personal Branding For Under $100
- Politiken (Poland) – Build your brand on YouTube
- Her Campus – Myths and Facts About Preparing For Your career
- MarketingWeek Magazine (UK) and Mad.co.uk - Branding Gets Personnel Touch
- Massage Today – The Brand Called You
- Problogger.net – 30 Bloggers to Watch in 2010
- Destiny Magazine – Representing your unique value on the outside
- Chicago NOW - Toward Brave New Worlds
- Chicago NOW – Personal branding: A must for success?
- AOL Jobs – Tweet Your Way to a Sweet Job
- AOL Jobs – The Key To Job Search Success? Try Branding Yourself!
- The Guardian (UK Newspaper) - Can Social Networking Bring Job Hunters Tweet Success?
- Careerbuilder/MSN – 9 Job Blogs You Should Be Reading: 2009
- Careerbuilder/MSN – 5 Job Blogs You Should Be Reading: 2008
- Careerbuilder / MSN – How to Build Your Personal Brand
- CBC Radio (Canada) – Spark 04
- 24 ORE (Italy) – Arriva la Me Economy, Tiger Woods ne sa qualcosa
- Realtor Magazine – Making Social Media Pay
- Bankrate.com – Can Ignoring Social Media Kill Your career?
- Apolocious – Job hunting iPhone apps for new college graduates
- nikkeibp (Japan) – Take full advantage of Facebook and Twitter
- BBC Focus Magazine (UK) – Should I befriend my boss on Facebook
- Marketing VOX - Will the ‘Hundreds’ of Advertisers Twitter Expects Be As Successful as the Early Adopters?
- Expansion Empleo (Spain) – Is it Always Good That People Are Your Brand?
- Expansion Empleo (Spain) – Lessons of Management
- Expansion Empleo (Spain) – How to manage a staff of “prima donnas”
- Bangalore Mirror (India) – Talent hardly matters
- KPMG - Finding your personal brand
- yonhapnews.co.kr (Korea) – Online job seekers are five kinds of committing a mistake
- CBS MoneyWatch – Use Twitter to Get a Job: 4 Steps
- CBS MoneyWatch – Job Market 2011
- CBS MoneyWatch – Facebook & Your Job: 5 Ways to Get Fired
- CBS MoneyWatch – Facebook & Your Job: 5 Ways to Get Hired
- CBS MoneyWatch – Don’t Make This Personal Branding Mistake
- CBS MoneyWatch – LinkedIn: 4 Biggest Mistakes You’re Making
- Information Exec (Canada) – Geeks Speak: Perfecting the art of personal branding
- Globe and Mail (Canada) – An app called you
- Globe and Mail (Canada) – Clever ways to keep your contacts under control
- iG (Brazil) - Social networks bring double work
- Studentnews.pl (Poland) – How to use the internet to get a job
- Reuters - Is social media losing its lure … and return on investment?
- Art Institute – Why Anyone Can Be a Celebrity
- Technorati - Most Job Seekers Fail to Employ Social Media
- 01NetPro (France) – La marque employé®
- Las Vegas Review Journal - Name game on a ballet an iffy move
- Central Valley Business Times – Tips for finding a job in the great recession
- AM NY – Making Yourself a Brand
- New York Enterprise Report – 5 Mins With Dan Schawbel
- La Razon (Spain) - The New Personal Marketing
- Business Insider – INSTANT MBA: Figure Out An Awesome Slogan That Sums Up Your Brand And Plaster It Everywhere
- Business Insider – How I Managed To Sign Up My Ex-Employer As A Client For My New Startup
- TODAYonline (Singapore) - Job Surfing
- Philadelphia Inquirer – Rendell exploits his brand
- Dallas Morning News – Masters of multimedia know how to work a virtual room
- Correio de Brasil (Brazil) – Three Steps to Manage Your Image on the Web
- American Express OPEN Forum – How to Raise Capital For Your Business
- Celebuzz.com – Branding Expert: Snooki Should Stay Snooki!
- Celebuzz.com – Should Alex Pettyfer Soften Up His Image? Experts Weigh In
- Celebuzz.com – What’s Next for Charlie Sheen? Expert Weighs In
- Celebuzz.com – Expert: Lindsay Lohan’s Name Change Will Not Help Career
- New York Daily News – Lindsay Lohan Plans to Drop Last Name
- MSN.com - The “Me 2.0″ Guide to Personal Branding
- Financial Post – Developing Your Entrepreneurial Brand
- Portfolio – Word up
- Portfolio – LinkedIn to Better Job Candidates
- hankyung.com (Korea) – Biz Insights From Dan Schawbel
- Sydney Morning Herald (Australia) – What’s Your Personal Brand?
- Sydney Morning Herald (Australia) – Should you ‘friend’ your boss?
- Newsday – Small Business: Creating a Personal Brand
- Newsday – Klout.com Measures Social Media Klout on LI
- GMA News Online – Scoring your dream job through social media
- Politico – Government adopts ‘Federal Family’
In books
- I’m on LinkedIn — Now What???, by Jason Alba
- Internet Your Way to a New Job, by Alison Doyle
- Step Into The Spotlight!, by Tsufit
- New! Network Marketing Secrets Revealed, by Roger Loh
- The Successful Introvert, by Wendy Gelberg
- What Public and Private Schools Don’t Teach You, by Bruce Waller
- Best Career Strategies for 2009, by Bonnie Lowe
- Age of Conversation II: Why Don’t They Get It, by 231 of the top marketers
- Career Blogging, by Ryan Healy
- 5 Digital Trends to Watch in 2009 (Edelman Digital), by Steve Rubel
- Upstarts, by Donna Fenn
- Sweeten Your Pot: Proven Business Strategies For Top Producers, by Kirk Cable
- Millennials Into Leadership, by Lisa Orrell
- New Job New You, by Alexandra Levit
- Effective Immediately, by Emily Bennington and Skip Lineberg
- Converging Media: An Introduction to Mass Communications (2nd Ed), by Mary Rose MacLachlan
- The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (2nd Ed), by Clara Shih
- Attention! This Book Will Make You Money, by Jim Kukral
- KaChing, by Joel Comm
- …And The Clients Went Wild, by Maribeth Kuzmeski
- Friends with Benefits, by Geert Conrad
- Blogging All-in-One For Dummies, by Susan Gunelius
- Marketing 2.0, by Bernie Borges
- Marketing 3.0, by Philip Kotler
- Executive Presence, by Harrison Monarth
- Windmill Networking, by Neal Schaffer
- Mastering the Job Search Process, by Craig Ross
- The Facebook Effect, by David Kirkpatrick
- People Buy You, by Jeb Blount
- Socialnomics, by Eric Qualman
- Extreme Producers: Their Insights and Secrets, by Jerry Hraban
- Career Launcher, by By Stan Tymorek
- Never get a ‘Real Job’, by Scott Gerber
- Smarter, Faster, Cheaper, by David Siteman Garland
- What Color is Your Parachute? For Teens, by Carol Christen
- Snap Selling, by Jill Konrath
- FOREWARD 30-Minute Social Media Marketing, by Susan Gunelius
- Friends with Benefits, by Geert Conard
- Go-Givers Sell More, by Bob Burg
- Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace, by Sean Moffitt, Mike Dover, Don Tapscott
- Cracking the Hidden Job Market: How to Find Opportunity in Any Economy, by Don Asher
- Resumes For Dummies, by Joyce Lain Kennedy
- Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, by Larry Weber
- Mom Blogging for Dummies, by Wendy Piersall
- All Work, No Pay, by Lauren Berger
- Extreme Producers, by Jerry Hraban
- Time to Get Hired!, by Yusuf Wilson
- The Power Formula for LinkedIn Success, by Wayne Breitbarth
- Some Assembly Required, by Anne Brown
- Marketing Shortcuts for Self-Employed, by Patrick Schwerdtfeger
- Online Marketing: A User’s Manual, by Murray Newlands
Blog interviews
- Duct Tape Marketing – Thoughts on Personal Branding
- Web Ink Now – Me 2.0 and blogging your brand (especially if you are in your 20s)
- Escape From The Cubicle Nation – Personal branding insight from young expert Dan Schawbel
- Mashable – HOW TO: Get the Most From a Small Business Social Media Presence
- Unclutterer – Keeping your personal brand organized: An interview with Dan Schawbel
- Influential Marketing Blog – Personal Branding For The Millennial Generation
- The Engaging Brand – Show #164: Personal Branding and Gen Y
- Business Pundit – Personal Branding for Generalists
- YPulse – Author Spotlight: Dan Schawbel
- XtremeRecruiting.tv – Dan Schawbel – Personal Branding/Social Media Specialist
- Think Like a Consultant – The Secret of Personal Branding 2.0
- Marketing-Gimbal – 5 Questions with Dan Schawbel, Personal Branding Expert
- Branding and Marketing – The Brand Called You! Don’t overlook personal branding
- Barry Moltz – What is Your Personal Brand?
- Smart Life – Interview With Dan Schawbel, Personal Branding Expert And Consultant
- Career Renegade Blog – A Conversation with Me 2.0 author, Dan Schawbel
- Flooring The Customer – Social Media Series: Dan Schawbel on Bridging New & Old
- Friday Traffic Report – The Man Behind Me 2.0 – Dan Schawbel on Personal Branding
- Thrilling Heroics – An interview with 23 year old personal branding expert
- MyFirstPaycheck.com – Job Advice From Dan Schawbel
- CATUR PW – Talking personal branding with Dan Schawbel
- Online Business Resources – Dan Schawbel: Taking personal branding to another level
- The Millennial Mentor – The Millennial Mind™: Dan Schawbel
- New Sales Economy – Use Personal Branding to Increase Sales
- IHateYourJob – 7 Questions with Dan Schawbel About Personal Branding
- Derrick Kwa – Dan Schawbel on Personal Branding
- Maor Kaplanski – The Personal Branding Of Dan Schawbel
- Ian Sanders – Dan Schawbel & The Importance of Personal Branding
- Millennial Leaders – Interview with Personal Branding Expert, Dan Schawbel
- Jack Humphrey – Website Chat
- Zane Safrit – Personal branding chat
- John Lawlor – Dan Schawbel Personal Branding and Social Media
- Career Diva – Branding Sells Presidents. But What About Average Joes?
- Creating Gen-Y Magic – Hot Seat with Dan Schawbel
- Hubspot – Why Strong Personal Brands Matter to a Company
- The Branding Gavel – Passion,creativity,determination makes my brand
- Finding the Work You Love – Personal Branding Makes a Mark
- Conversations.net – Dan Schawbel on Personal Branding in the Age of the Internet
- The Next Great Generation – Personal Branding Expert Dan Schawbel
- The Rise to the Top – Building Your Personal Brand With Dan Schawbel
- YP Nation – Personal Branding Expert: Circumvent the Resume Mill With an Online Presence
Major magazines / online resources
Time Magazine column
Wall Street Journal column
BusinessWeek column
- Social Media and New Roles For Employees
- Skip Job Boards and Use Social Media Instead
- Build a Marketing Platform Like a Celebrity
- Expand Your Personal Brand a la Perez Hilton
- Getting Unstuck In Your Job Search
- Expanding Your Professional Network
- Pursue Your Entrepreneurial Dream
- Upping Your Value At Work
- Achieve Excellence With Your Branding Strategy
- Build Two Brands in Your Blog and Social Networks
- The Young and Successful Job Search
- Social-Networking Your Way to a New Job
- Three Steps to Establishing an Entrepreneur Brand
- Four Career Lessons From Russell Simmons
CBS Interactive / BNET
- Seven Branding Guru’s On How to Build a Personal Brand
- 10 Indispensable Tools for Personal Branding
- Your New Job References: Google and Facebook
- Branding Advice from Ivanka Trump
- Three Ways to Ruin Your Personal Brand
- Personal Branding: How to Find Your Audience
- 14 Questions to Ask Before You Build Your Personal Brand
Metro U.S. syndicated column
- My branding tips to get you through the fall
- Be Proactive: Get Your Internship Lined Up Early
- Target, and Personalize
- Tweet Your Way to a Job
- It’s time to get LinkedIn
- More than just poking
- Locate the audience you want
- Own your brand
- First Impression and Building Your Personal Brand
- Becoming a Linchpin
- Managing Your Brand Without Going Insane
- What the buzz is about
- Brand Development Tips
- Think before you update
- Being Good Isn’t Enough
- WOW In Your First Job
- How to succeed at networking
- Avoid networking with these bad business contacts
- Sell yourself: Invent your very own brand
- How you can take the entrepreneurial leap
- Advancing Your Career
- Why you need a personal brand
- To job-hop or not to job-hop
- Nicole Richie Excels at Balancing Work and Life
- Channel Your Strengths
- Building your brand without going broke
- 3 Tips for Better Job Searching
- Acting like a company
- Keep social networking professional
- Cut Through the Clutter and Land Your Dream Job
- Career Styles of the Rich and Famous
- ‘Fabolous’ advice on success, giving back
- Career Tips from Chelsea Handler
- New skills necessary for today’s job market
- Network and get results
- It’s time to get online
Forbes Column
- Branding in a Personal World
- Real-time Personal Branding for Business Success
- 5 Reasons Your Online Presence Will Replace Your Resume in 10 Years
- The Reputation Economy is Coming – Are You Prepared?
- Seth Godin Urges You To Poke the Box
- How to Create a Lifestyle Company for Your Personal Brand
- 5 Ways to Break Through the Clutter and Land Your Dream Job
- New Economy Career Advice From Penelope Trunk
- An Interview with Robyn Miller Brecker of Oprah.com
- Jeffrey Gitomer Interview on Social Selling
- Sammy Hagar on Personal Branding and Career Success
- Jillian Michaels on Becoming a Brand and Her Social Media Strategy
- LinkedIn is About to Put Job Boards (and Resumes) Out of Business
- An Exclusive Interview With the Iconic Larry King
Fast Company
Fox Business
TIME
- How I Did It
- How to Stand Out Among 800 Million Facebook Users
- Why the ‘Joey Quits’ Video Is A Seriously Bad Career Move
American Express OPEN Forum
- How to Build a Powerful Personal Brand
- 4 Common Branding Mistakes Startups Make
- 5 Ways to Build Your Personal Brand on Google+
- The Face of Modern Entrepreneurship
Other
- Huffington Post – Small Business Media Attention: 5 Ways to Get It
- Globe And Mail – Job seekers choose Facebook as ‘friendly’ networking tool
- Entrepreneur Magazine – How to Brand Yourself: An Introduction
- AOL Jobs – To Be a Specialist or Generalist? The Case for Each
- AOL Jobs – Four Ways to Break Through the Noise and Get Noticed
- Yahoo! HotJobs – 5 Secrets to Scoring a Job Using Social Networks
- Yahoo! Shine – 5 Ways People Perceive You At Work
- Yahoo! Shine – Career and Personal Branding Lessons From Male Celebrities
- BrandWeek Magazine – A Gamble You Can’t Afford
- AdAge - Crystal Ball 2.0
- PRWeek – Controlling digital reputation is vital
- Careerbuilder/MSN – Having a Personal Brand Can Get You a Job
- Small Business Opportunities Magazine – Brand Yourself Now!
- BrandChannel.com – eBranding Becomes Mandatory for Surviving the Digital Age
- T & D Magazine – Create a Brand New Online You
- Employement Times – In 30 Second or Less, What is your Elevator Pitch
- DeVry - The Importance of Personal Branding
- American Marketing Association – The Future of Recruitment
- MediaPost - How to Get Their Attention
- MediaPost - Recruiting Gen Y In A Web 2.0 World
- Mediapost - Leverage Workers To Support Your Brand
- About.com – Gain a Competitive Edge by Establishing a Personal Brand
- JobWeb.com - You are Your Brand
- Manage Smarter Magazine – Personal Branding Comes to the Rescue when Public Speaking
- MarketingProfs – Successful Networking through Personal Branding
- MarketingProfs – Three Small Tips to Juice up Your Personal Branding
- MarketingProfs - Six Free Tools for Online Reputation Management
- TheLadders.com - Should Marketing Executives Blog?
- TheLadders.com – A CMO’s Guide to Brand Management through Social Media
- TheLadders.com - 5 Ways to Network in the Real World
- Online Recruitment Magazine – Traditional Paper Resumes have Evolved into Multimedia
- Success.com – Personal Branding: Changing the Game
- CareerOne – You Have the Right to Remain Branded
- Web Marketing Association – Personal Branding, A New Way of Thinking
- National Career Development Assoc. - Personal Branding: Developing Your Client’s Competitive Advantage
- Monster.com – Developing Your Personal Brand in the Workplace
Blogs I write for
Mashable
- 10 Ways Personal Branding Can Save You From Getting Fired
- Twitter, Facebook , Digg: Can You Join Too Many Social Networks?
- Top 10 Free Tools for Monitoring Your Brand’s Reputation
- Top 10 Reputation Tracking Tools Worth Paying For
- 7 Secrets to Getting Your Next Job Using Social Media
- HOW TO: Build the Ultimate Social Media Resume
- The Top 10 Social Networks for Generation-Y
- Personal Branding 101: How to Discover and Create Your Brand
- Personal Branding 102: How to Communicate & Maintain Your Brand
- How To: Take Control of your Google Search Results
- Top 10 Social Sites for Finding a Job
- 10 Ning Networks to Help You Land Your Next Job
- Top 10 Social Networks for Entrepreneurs
- 10 Great Social Sites for Resume Building
- 10 iPhone Apps to Manage Your Job Search on the Go
- HOW TO: Build Your Personal Brand on Facebook
- HOW TO: Leverage Social Media for Career Success
- 5 Ways to Take Control of Your Personal Brand Today
- 5 Lessons Celebrities Can Teach Us About Facebook Pages
- HOW TO: Build Your Personal Brand on Twitter
- HOW TO: Build Your Personal Brand on LinkedIn
- 3 New Facebook Strategies for Building Your Personal Brand
- 5 Ways to Avoid Sabotaging Your Personal Brand Online
- HOW TO: Organize Your Contacts for Networking Success
- 5 Clever Ways to Get a Job Using Social Media
LifeHack.org
- Personal Branding Basics
- Your Personal Brand is Equal to Your Google Results
- Command and Control Your Google Results
- Where Would You Be Today Without Social Media Tools?
- Things to Do Before You Build Your Personal Brand
- Repositioning Your Personal Brand in This Economy
- 4 Steps to Personal Branding Success
- 3 Areas You Must Invest in During an Economic Recession
- Build Your Personal Brand By Working For Free
- Does Your Company Support Your Blog?
Other
- Penelope Trunk’s Brazen Careerist Blog – Gen-Y Is Better Than Anyone Else At Marketing Themselves
- Problogger – 5 Ways Blogging Can Make a Difference for You in This Economy
- LinkedIn Blog - 5 LinkedIn tips on effective personal branding
- Hubspot - Five Reasons Businesses Should Support Their Employees’ Personal Brands
- Hubspot - Stop Wasting Time With Social Media
- CareerHub – What exactly is personal branding?
- Daily Blogging Tips – Discover Your Brand Before You Blog
- Keith Ferrazzi’s Blog – Dan Schawbel on Reputation Management
- Keith Ferrazzi’s Blog – 5 Little Things That Will Make a Big Difference In Your Post-Grad Job Hunt
- Cheezhead - Personal branding in a 2.0 recession
- Cheezhead – The new twitter frontier
- CollegeRecruiter.com – Personal branding – The cure for the common interview
- JibberJobber – Dan Schawbel on personal branding
- Pr 2.0 – Implement Social Media Guidelines, Now
- TechBurgh – Brand yourself with Facebook or Myspace
- Common Sense PR – Having your account hacked….protecting your online identity
- What’s The Next Action – Be cognizant of your online personal brand
- Web Worker Daily – Do you know who is viewing your personal brand
- Employee Evolution – The personal branding evolution: gen-y vs gen-x
- George’s Employment Blawg – Successful Personal eBranding Strategies
- Young Go Getter – Using your personal brand to your advantage
- Customers are Always - The frontline of customer service: personal brands
- Servant of Chaos – Personal branding has bred a new culture of extroverts
- Chief Happiness Officer - Branding Yourself with Happiness
- Conversation Agent – The Future of Branding
- GTD Times – Passion Pressures You To Get Things Done
- Drew’s Marketing Minute – With Great Power Comes Great Responsibility
- Empower Women Now - Successful eBranding Strategies
- The Work Buzz (Careerbuilder.com Blog) - Personal branding and your job search
- Stand Out Jobs - Employer Branding is the Next Big Thing!
- Gradspot – Top 5 Personal Branding Tips
- Tech Cocktail - 10 Personal Branding Tips for Entrepreneurs
- Techipedia - How to use social media for personal branding
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