Press

Print and online

• New York Times – Putting Yourself Out There on a Shelf to Buy
• New York Times - Summer Must-Read? Try Career Advice
• New York Times – Is Self-Branding Too Much of a Distraction?
• Associated Press (& New York Times) – Your Career: Developing your “personal brand”
  

  

• USA Today – Get personal with your branding efforts
• Glamour - 8 Habits That Wreck (Even Great) Relationships
• Details Magazine – 5 Internet Guru’s That Can Make You Rich
• Economist Life Magazine (Cover Story!) - How Marketing Has Got Under Our Skin
  
• Shape Magazine (Sept 2009 w/ Lauren Conrad) – Upgrade your digital know-how
• Wall Street Journal – Controlling Your Online Image While Looking for Work
  
• Wall Street Journal – Build a Page on the Web
• Wall Street Journal - Building Your Brand
• Wall Street Journal - Using LinkedIn For Job References
• Wall Street Journal - Promoting Yourself On LinkedIn
  
• CNN (Video) – Managing your online identity
• CNN - Old-school portraits see resurgence online
• CNN International – Me 2.0: Branding Yourself Online
• CNN International - Why Just Being Good At Your Job Is Not Enough
  
• WBZ-TV CBS Boston (Video) - Strategies to Successfully Brand Yourself
  
• Forbes - The Top Things To Do When You Can’t Get A Job
• Forbes - Four New Job-Search Trends
• Fast Company – The Young Turks of Personal Branding
• Fast Company – The Newest Turks of Personal Branding
• Fast Company – Personal Branding for Young Professionals: An Interview with Dan Schawbel, Author of Me 2.0
• Fast Company - Me 2.0-the personal branding playbook
• Fast Company - Personal Branding Steps
• Fast Company – How to Generate Business with LinkedIn
• Fast Company – Gen Y Entrepreneurs: Here Are the First Steps to Starting Your Own Business
• ABC News NOW TV (Video) - In This Economy, Better Brand Yourself
• ABC News NOW TV (Video) – Stand Out in the Job Market
• ABC News - Light, Camera, Hire Me!
• ABC News – Twitter Job Hunt Mistakes to Avoid
• Washington Post - The Blind Date Meets the All-Seeing Internet
• BusinessWeek – Twitter for Entrepreneurs: 20 to Follow
• BusinessWeek - Brand Yourself to Fight the Bad Economy
• BusinessWeek (Video) - An Edge Gen Y’s Bring to the Workplace
  
• Boston Globe – Make an impression with business cards
• Boston Globe - Create Your Personal Branding Online
• Boston Globe – Stand out in a crowd of job seekers
• Boston Globe – Census carrying ‘ugliest cellphone you’ve ever seen’
• Entrepreneur & Fox & MSNBC - Entrepreneurs Need Social Networking
• Entrepreneur - Me 2.0 Just Like Me Only Better
  
• Entrepreneur - Small Business Trends Best Books 2009
  
• MSNBC – Out of work? It’s time to get connected
• MSNBC - Guide for newly jobless on social networks
• Miami Herald (Print) – Give career a leg up, brand a professional image
• Miami Herald (Print) - Market Yourself to Find a Job
• Miami Herald (Print) - 2009: For workers and employers, a yearlong high-wire act
• Advertising Age Magazine – When Tweeting Athletes Turn Into League Liabilities
• Advertising Age (Steve Rubel) – All-Stars With Personal Brands
• New York Post - Tweet Deals: Using Twitter to Find a Job
• New York Post – Our picks for notable career books of 2009
• Inc - Hiring Gen-Y
• US News & World Report (Print) - Use the Internet to Advance Your Career
• US News & World Report – Should You Brand Yourself?
• US News & World Report - Save Money at the Doctor’s Office
• Huffington Post – Me 2.0 Build a Powerful Brand to Achieve Career Success
• Huffington Post - Connections, Friends, and Followers: How to Navigate (Social) Networking
• Huffington Post – How Social Media Today and its Online Communities Reinforce Blogging
• Huffington Post – Big Brother vs. Social Media vs. Basil Fawlty
• Huffington Post - The Myth of “Personal Branding”
  
• Washington Times – Managing your Internet identity is critical!
• Young Money Magazine - Build Your Career Through Personal Branding
• Newstatemen - Brand me!
• MediaPost - The Marketer’s Bookshelf
• MediaBistro - The Brand of Me
• MediaBistro - How to Get a Job by Blogging
• Network World – Creating a Personal Brand – Inside and Outside the Enterprise
• Network World (and PC World) - Tweet to compete
• ComputerWorld – Twitter tips: How to safely blend the personal and the professional
• CIO (and Mac World/PC World) - Twitter Tips: How to Use Twitter to Job Hunt
• CIO – Managing Your Reputation Online: A Primer for CIOs Who Don’t Get It
• CIO – Build a Better Online Persona: Four Steps
• CIO – Four Ways to Stand Out in This market
• CIO – 6 Personal Branding Mistakes That Can Threaten Your Job Search
• CIO – Got Twitter Clout? New Tools Rate You
• Marketing News (3/15/08 Print) -Athletes Help Brands Win Big
• The Daily News Tribune – Personal Branding Puts Job Seekers in Control
• Yahoo! Finance – Three Steps to Building Your Brand
• Yahoo! Hotjobs – Career Do’s and Don’ts from 2008
• Yahoo! Hotjobs – Tweet Your Way to a New Job
• Yahoo! Shine – How to manage your personal brand: 5 questions for Dan Schawbel
• Yahoo! Shine – Who’s Finding Jobs Now
• B2B Magazine – B-to-b followers flock to Twitter
• Providence Business News – Tips for Developing your Personal Brand
• Hartford Business – Branding Yourself Can Advance Your Career
• Monster.com – To Get Ahead in Your Career, Start Blogging
• BusinessWeek – Twitter Story on Blogspotting
• Courier Post Online - Brand yourself, expand your horizons
• LinkedIn – Tips on building your personal brand
• About.com – Following John’s Job Search
• About.com – Me 2.0: Build a Powerful Brand to Achieve Career Success
• About.com – Me 2.0
• About.com – Books for Your Job Search Summer Reading List
  
• Brand Strategy Magazine, Nov 2007(UK) – It’s all about me
• Bentley Observer Magazine, Winter 2007 – Branding Passion
• Salt Lake Tribune – On The Job: Personal Brand a Big Bonus in Tough Job Times
• Salt Lake Tribune – On the Job: Corporate scandals can tarnish individual reputations
• The Enquirer - Branding makes you a unique employee
• Tuscan Citizen – Branding Yourself Can Advance Your Career
• Pittsburgh Tribune Review – ‘Personal brand’ has the power to ensure career advancement
• Home News Tribute Online - Branding Yourself Can Advance Your Career
• Poughkeepsie Journal – On the Job: Branding can help build a personality
• Asbury Park Press - Branding can help your career
• TheLadders.com – The Six P’s of Online Branding
• The Nevada Sagebrush – How do you connect?
• Social Media Today – Blogger of the Week – Dan Schawbel and the Gospel of Me
• Houston Chronicle – Social Media Open Networking Doors
  
• BrandWeek Magazine - Soft Incentives: All Fun and Games
  
• NBC 17 Television Blog - A Few Tips & Blog Post on Personal Branding
• TechCareers.com - Branding Yourself with a Blog
• Godaddy.com – What is personal branding?
• Mainstreet.com – Will Arby’s Buying Wendy’s Equal Cheaper Burgers?
• Mainstreet.com – Is Seinfeld’s Microsoft Partnership a Joke?
• Mainstreet.com - Make Glenn Beck’s Marketing System Work For You
• Mainstreet.com – Social Media: A Job Seeker’s Best New Tool
• Mainstreet.com - Can You Annoy Your Way to the Top?
  
• Tel Aviv TimeOut Magazine (Israel) - Personal Branding Cover Story
• ReadWriteWeb - Why Gen Y Is Going to Change The Web
• ReadWriteWeb – Social Media U: Take a Class in Social Media
• Mashable - 40 of the Best Twitter Brands and the People Behind Them
• Warrenton Journal – Bored with your job? It was created that way
• ZDNet – Is Microsoft accessible without Bill Gates?
• ZDNet - Desperate Job Hunting Tactics for Desperate Times
• ZDNet - ‘Me 2.0′ shares personal branding tips for millennials, baby boomers alike
• BNET – The Art of Personal Branding
• BNET - When Work and Social Media Collide
  
• BNET - How to Save Your Online Reputation
• BNET - 10 Gen Y Bloggers to Read in 2010
• BNET - Improve Your Chances on Job Boards in Two Minutes Flat
• PhillyBurbs.com – Two Steps Forward, One Back
• intermanagers.com (Spanish) – E-branding, imprescindible para sobrevivir en la era digital
• Human Resources Magazine (Australia) - HR struggles with social networking
• Courant.com - A Way To Success: Take On More Work
• DailyBreeze.com – How to build your personal brand
• Jefferson County Journal - Take on more work to improve job security
• Metro International - Nonprofit Networking Night
• Examiner - Intern Early and Often
• UDN (China) – Social web alternative pipeline job
• Examiner – Take Control of Your Job Hunt
• Examiner - Personal Branding in a tough job market
• Examiner – Are you a last-minute personal brander?
• Examiner - Recommended reading: Me 2.0
• Examiner - Big news for your personal brand: Google Profiles
• Examiner - When you’re smarter than the boss
• Law.com – 48 Practical Ways To Find and Land a Job
• Calgary Sun (Print) – How to Keep Your Job
• Philadelphia Inquirer – Web Winners
• Cincinnati Enquirer – No doom and gloom at these 5 thriving firms
• Marketing Magazine (Australia) - Blogs for Breakfast: mirror, mirror… 31 lists of predictions for 2009
• Millyet Blog (Turkey) – Your Own Blog
• Press of Atlantic City – Social networking is job networking, experts say
• Vault.com – Create You 2.0 with the Personal Branding Blog
• Hewlett-Packard – Social media and your career
• HR Zone (UK) – HR Blogosphere Bulletin
• Creators Syndicate - A Brand New Brand You
• Library Journal – Me 2.0 Book Review
• ClickZ - Marketing and Operations Take Another Step Closer
• The Rebel Yell (Las Vegas University) – ‘I am an island in an ocean’
• The Chronicle (Purdue University) - Job outlook for 2009
• BC Heights (Boston College) – Personal Branding: “It’s a Brand You World”
• The Eagle (American University) – Schawbel Tells the Secrets to Job Success
• The Torch Online (St. John’s University) – Twitter to Promotion
• EContentMag – Not, Me Inc.
• San Jose Mercury News – Laid-off Silicon Valley workers struggle to balance job hunts, family lives
• MLive.com – Why You Should Listen to 25-Year Old Dan Schawbel
• All Business – Managing Your Personal Brand Is Important for Now and the Future
• FHM (India) – Personal Branding 101
• FiLife - Twitter to a Job
• Wetfeet.com – Blog Basics: How a Blog Can Boost Your Career
• National Post (Canada) - Twitter: to tweet or not to tweet?
• National Post (Canada) - Me 2.0
  
• New Brunswick Business Journal (Canada) – The Future of the Job Hunt
• New Brunswick Business Journal (Canada) – You get out what you put in
• New Brunswick Business Journal (Canada) – Online connections
• The Lexington Minuteman – If the Web helps you connect, why am I disconnected?
• WOAI-SAT (NBC) – San Antonio, TX News – Job blogs
• Outlook Money (India) – Take Control of Your Career Curve
• Seattle Times – Personal branding: Don’t forget to be interesting
• Seattle Times - Twitter Platter
  
• FINS – Cyber Resume: Building Your Online Presence for Job Search Success
• PBS Mediashift – Personal Branding Becomes a Necessity in Digital Age
• Deliver Magazine (Print) – Image Check
• PC World – Tips for Job-Seeking via Twitter
• Poughkeepsie Journal - Get Yourself Sold
• Houston Chronicle - Social Media Opens Networking Doors
• Christian Science Monitor – 30 days, 20 words, new job
  
• Christian Science Monitor – How to Find Jobs Through Social Networks
• Managers Online (Netherlands) – Are You Smarter Than Your Boss?
• Really Simple Magazine (Sept Issue) – How to Look Your Best Online
• Shreveport Times – At Work: Think twice before ‘friending’ boss, co-workers
• Psychology Today – We’re All Branded. What’s Yours?
• Psychology Today - Branding Part 2: Avoid the Kitchen Sink Resume
• Epoca (Brazil) – Create Your Mark on the Internet
• ABC-30 TV: The Rise to the Top – How to create your personal brand
• San Francisco Chronicle – Inspired to Create a Social Media Resume?
  
• ERE - Personal Branding For Under $100
• Politiken (Dutch) – Build your brand on YouTube
• Her Campus – Myths and Facts About Preparing For Your career
• MarketingWeek Magazine (UK) and Mad.co.uk - Branding Gets Personnel Touch
• Massage Today – The Brand Called You
• Problogger.net – 30 Bloggers to Watch in 2010
• Destiny Magazine – Representing your unique value on the outside
• Chicago NOW - Toward Brave New Worlds
• AOL Jobs – Tweet Your Way to a Sweet Job
• The Guardian (UK Newspaper) - Can Social Networking Bring Job Hunters Tweet Success?
• Careerbuilder/MSN – 9 Job Blogs You Should Be Reading: 2009
• Careerbuilder/MSN – 5 Job Blogs You Should Be Reading: 2008
• CBC Radio (Canada) – Spark 04
• 24 ORE (Italy) – Arriva la Me Economy, Tiger Woods ne sa qualcosa

In books

• I’m on LinkedIn — Now What???, by Jason Alba
• Internet Your Way to a New Job, by Alison Doyle
• Step Into The Spotlight!, by Tsufit
• New! Network Marketing Secrets Revealed, by Roger Loh
• The Successful Introvert, by Wendy Gelberg
• What Public and Private Schools Don’t Teach You, by Bruce Waller
• Best Career Strategies for 2009, by Bonnie Lowe
• Age of Conversation II: Why Don’t They Get It, by 231 of the top marketers
• Career Blogging, by Ryan Healy
• 5 Digital Trends to Watch in 2009 (Edelman Digital), by Steve Rubel
• ExecuNet – CareerSmart Adviser (March 2, 2009, Volume 20, Issue 5)
• Upstarts, by Donna Fenn
• Sweeten Your Pot: Proven Business Strategies For Top Producers, by Kirk Cable
• Millennials Into Leadership, by Lisa Orrell
• New Job New You, by Alexandra Levit
• Effective Immediately, by Emily Bennington and Skip Lineberg
• Converging Media: An Introduction to Mass Communications (2nd Ed), by Mary Rose MacLachlan

Blog interviews

• Duct Tape Marketing – Thoughts on Personal Branding
• Web Ink Now – Me 2.0 and blogging your brand (especially if you are in your 20s)
• Escape From The Cubicle Nation – Personal branding insight from young expert Dan Schawbel
• Unclutterer – Keeping your personal brand organized: An interview with Dan Schawbel
• Influential Marketing Blog – Personal Branding For The Millennial Generation
• The Engaging Brand – Show #164: Personal Branding and Gen Y
• Business Pundit – Personal Branding for Generalists
• YPulse – Author Spotlight: Dan Schawbel
• XtremeRecruiting.tv – Dan Schawbel – Personal Branding/Social Media Specialist
• Think Like a Consultant – The Secret of Personal Branding 2.0
• Marketing-Gimbal – 5 Questions with Dan Schawbel, Personal Branding Expert
• Branding and Marketing – The Brand Called You! Don’t overlook personal branding
• Barry Moltz – What is Your Personal Brand?
• Smart Life – Interview With Dan Schawbel, Personal Branding Expert And Consultant
• Career Renegade Blog – A Conversation with Me 2.0 author, Dan Schawbel
• Flooring The Customer – Social Media Series: Dan Schawbel on Bridging New & Old
• Friday Traffic Report – The Man Behind Me 2.0 – Dan Schawbel on Personal Branding
• Thrilling Heroics – An interview with 23 year old personal branding expert
• MyFirstPaycheck.com – Job Advice From Dan Schawbel
• CATUR PW – Talking personal branding with Dan Schawbel
• Online Business Resources – Dan Schawbel: Taking personal branding to another level
• The Millennial Mentor – The Millennial Mind™: Dan Schawbel
• New Sales Economy – Use Personal Branding to Increase Sales
• IHateYourJob – 7 Questions with Dan Schawbel About Personal Branding
• Derrick Kwa – Dan Schawbel on Personal Branding
• Maor Kaplanski – The Personal Branding Of Dan Schawbel
• Ian Sanders – Dan Schawbel & The Importance of Personal Branding
• Millennial Leaders – Interview with Personal Branding Expert, Dan Schawbel
• Jack Humphrey – Website Chat
• Zane Safrit – Personal branding chat
• John Lawlor – Dan Schawbel Personal Branding and Social Media
• Career Diva – Branding Sells Presidents. But What About Average Joes?
• Creating Gen-Y Magic – Hot Seat with Dan Schawbel
• Hubspot – Why Strong Personal Brands Matter to a Company
• The Branding Gavel – Passion,creativity,determination makes my brand
• Finding the Work You Love – Personal Branding Makes a Mark
• Conversations.net – Dan Schawbel on Personal Branding in the Age of the Internet
• The Next Great Generation – Personal Branding Expert Dan Schawbel

On the radio

• NPR “All Things Considered” – 5/10/09
• NPR “Talk of the Nation” – 4/29/09
• “Make it happen” with Mel Robbins – 3/6/09
• Total Picture Radio with Peter Clayton – 4/7/09
• Webmaster Radio with Larry Weber – 11/17/09

JobRadio.fm monthly radio show

1. December 7, 2008
2. January 2, 2009
3. February 3, 2009
4. April 7, 2009

Major magazines / online resources

BusinessWeek column

• Social Media and New Roles For Employees
• Skip Job Boards and Use Social Media Instead
  
• Build a Marketing Platform Like a Celebrity
• Expand Your Personal Brand a la Perez Hilton
  
• Getting Unstuck In Your Job Search
• Expanding Your Professional Network
• Pursue Your Entrepreneurial Dream
• Upping Your Value At Work

CBS Interactive / BNET

• Seven Branding Guru’s On How to Build a Personal Brand
• 10 Indispensable Tools for Personal Branding
• Your New Job References: Google and Facebook
• Branding Advice from Ivanka Trump
• Three Ways to Ruin Your Personal Brand
  

Metro U.S. syndicated column

• My branding tips to get you through the fall
• Be Proactive: Get Your Internship Lined Up Early
• Target, and Personalize
• Tweet Your Way to a Job
• It’s time to get LinkedIn
  
• More than just poking
• Locate the audience you want
• Own your brand
• First Impression and Building Your Personal Brand
• Becoming a Linchpin
• Managing Your Brand Without Going Insane
• What the buzz is about
• Brand Development Tips
  

Other

• BrandWeek Magazine – A Gamble You Can’t Afford
• AdAge - Crystal Ball 2.0
• PRWeek – Controlling digital reputation is vital
• Careerbuilder/MSN – Having a Personal Brand Can Get You a Job
  
• Small Business Opportunities Magazine – Brand Yourself Now!
• BrandChannel.com – eBranding Becomes Mandatory for Surviving the Digital Age
  
• T & D Magazine – Create a Brand New Online You
• Employement Times – In 30 Second or Less, What is your Elevator Pitch
• American Marketing Association – The Future of Recruitment
• MediaPost - How to Get Their Attention
• MediaPost - Recruiting Gen Y In A Web 2.0 World
  
• Mediapost - Leverage Workers To Support Your Brand
  
• About.com – Gain a Competitive Edge by Establishing a Personal Brand
• JobWeb.com - You are Your Brand
• Manage Smarter Magazine – Personal Branding Comes to the Rescue when Public Speaking
• MarketingProfs – Successful Networking through Personal Branding
• MarketingProfs – Three Small Tips to Juice up Your Personal Branding
• MarketingProfs - Six Free Tools for Online Reputation Management
  
• TheLadders.com - Should Marketing Executives Blog?
• TheLadders.com – A CMO’s Guide to Brand Management through Social Media
• Online Recruitment Magazine – Traditional Paper Resumes have Evolved into Multimedia
• Success.com – Personal Branding: Changing the Game
• CareerOne – You Have the Right to Remain Branded
• Web Marketing Association – Personal Branding, A New Way of Thinking
• National Career Development Assoc. - Personal Branding: Developing Your Client’s Competitive Advantage
• American Express OPEN Forum – How to Build a Powerful Personal Brand
  

Blogs I write for

Mashable

• 10 Ways Personal Branding Can Save You From Getting Fired
• Twitter, Facebook , Digg: Can You Join Too Many Social Networks?
• Top 10 Free Tools for Monitoring Your Brand’s Reputation
• Top 10 Reputation Tracking Tools Worth Paying For
• 7 Secrets to Getting Your Next Job Using Social Media
• HOW TO: Build the Ultimate Social Media Resume
• The Top 10 Social Networks for Generation-Y
• Personal Branding 101: How to Discover and Create Your Brand
• Personal Branding 102: How to Communicate & Maintain Your Brand
• How To: Take Control of your Google Search Results
• Top 10 Social Sites for Finding a Job
• 10 Ning Networks to Help You Land Your Next Job
• Top 10 Social Networks for Entrepreneurs
• 10 Great Social Sites for Resume Building
• 10 iPhone Apps to Manage Your Job Search on the Go
• HOW TO: Build Your Personal Brand on Facebook
• HOW TO: Leverage Social Media for Career Success
  
• 5 Ways to Take Control of Your Personal Brand Today
• 5 Lessons Celebrities Can Teach Us About Facebook Pages
• HOW TO: Build Your Personal Brand on Twitter
• HOW TO: Build Your Personal Brand on LinkedIn
• 3 New Facebook Strategies for Building Your Personal Brand
• 5 Ways to Avoid Sabotaging Your Personal Brand Online

LifeHack.org

• Personal Branding Basics
• Your Personal Brand is Equal to Your Google Results
• Command and Control Your Google Results
  
• Where Would You Be Today Without Social Media Tools?
• Things to Do Before You Build Your Personal Brand
• Repositioning Your Personal Brand in This Economy
• 4 Steps to Personal Branding Success
  
• 3 Areas You Must Invest in During an Economic Recession
• Build Your Personal Brand By Working For Free
• Does Your Company Support Your Blog?
  

Other

• Penelope Trunk’s Brazen Careerist Blog – Gen-Y Is Better Than Anyone Else At Marketing Themselves
• Problogger – 5 Ways Blogging Can Make a Difference for You in This Economy
• LinkedIn Blog - 5 LinkedIn tips on effective personal branding
• Hubspot - Five Reasons Businesses Should Support Their Employees’ Personal Brands
  
• CareerHub – What exactly is personal branding?
• Daily Blogging Tips – Discover Your Brand Before You Blog
  
• Keith Ferrazzi’s Blog – Dan Schawbel on Reputation Management
• Keith Ferrazzi’s Blog – 5 Little Things That Will Make a Big Difference In Your Post-Grad Job Hunt
  
• Cheezhead - Personal branding in a 2.0 recession
  
• Cheezhead – The new twitter frontier
• CollegeRecruiter.com – Personal branding – The cure for the common interview
• JibberJobber – Dan Schawbel on personal branding
• Pr 2.0 – Implement Social Media Guidelines, Now
  
• TechBurgh – Brand yourself with Facebook or Myspace
• Common Sense PR – Having your account hacked….protecting your online identity
• What’s The Next Action – Be cognizant of your online personal brand
• Web Worker Daily – Do you know who is viewing your personal brand
• Employee Evolution – The personal branding evolution: gen-y vs gen-x
• George’s Employment Blawg – Successful Personal eBranding Strategies
• Young Go Getter – Using your personal brand to your advantage
• Customers are Always - The frontline of customer service: personal brands
• Servant of Chaos – Personal branding has bred a new culture of extroverts
• Chief Happiness Officer - Branding Yourself with Happiness
• Conversation Agent – The Future of Branding
• GTD Times – Passion Pressures You To Get Things Done
  
• Drew’s Marketing Minute – With Great Power Comes Great Responsibility
• Empower Women Now - Successful eBranding Strategies
• The Work Buzz (Careerbuilder.com Blog) - Personal branding and your job search
• Stand Out Jobs - Employer Branding is the Next Big Thing!
• Gradspot – Top 5 Personal Branding Tips