I typically don’t blog about the press I get (although I include it in the press section of this blog) and I don’t “re-blog” any articles that I have published in magazines often. Remember that too much self-promotion turns people off and I don’t want to be branded as some golden child (as Michael Port says). The main reason to blog about this kind of success is to reaffirm your readership that you are becoming more successful, so you can offer them more value, teaching them how to achieve similar results.
The truth comes out
I live in Boston and have been interviewed by the Boston Globe about personal branding and related topics about 4 or 5 times in the past 6 months, none of which landed in print or online. PR people are frustrated all the time when their clients don’t appear in articles, even after they are interviewed. I had the same fate, and at some point you will too. The reality is that you can’t let it upset you.
Success!
I was quoted in the Boston Globe today on business cards. This is a real big deal for me, especially because I was interviewed the week of my 25th birthday and I’m actually seeing my 90-year-old grandfather tonight who has a copy of the Globe (really cool). Please note that I was called on by a Globe correspondent, rather than pitching. This is what happens when you build a powerful brand online (what I write about each and every day and share with you).
Being in the Sunday paper is big because the circulation is over 580,000 paid subscribers, versus over 380,000 paid subscribers during the week.
The article
Basically, the article is meant to point people in the right direction with business cards. In the quote below, I talk about how you need two business cards, your companies and your personal one. Your companies should be used when you are networking internally or at an event sponsored or paid for by your company. Your personal one should be used outside of work. I’ve written about having your picture on your business card and stand by it still. People don’t forget faces!
“A business card is a huge reflection of who you are,” said Dan Schawbel, a 25-year-old personal branding specialist.
The cards reinforce a first impression made in-person, and Schawbel recommends that everyone, even college students, consider having at least one. He has two, one for his day job and the other for his side career as the personal branding specialist and blogger of personalbrandingblog.wordpress.com.
But what to include? Some people need only a name and Web address on their cards, he said. Real estate agents and those in sales may want photographs of themselves, but a photo may be inappropriate for other professions.
Those attending trade shows or conventions may want a card to stand out with color or unique paper. Or they may want a cheaper card, so they can hand them out to anyone and everyone without worrying about the cost.”
