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Say Goodbye to Traditional Resumes – Say Hello To Virtual Resumes (URL’s)

Visual CV

I’ve spoken about different options for diving into the recruitment process, while learning more about companies and having them magnetically come to you. Also, I’ve given you a glimpse into the future of recruitment many times. I even went so far as to proclaim the traditional resume dead and gave you alternatives such as video resumes and LinkedIn.

Today, I’m proud to move forward with my predictions and explain exactly what is happening here. My hypothesis is that instead of sending a traditional resume to an employer or to a bottomless job bank, the new HR database will be a repository of URL‘s. The URL would connect the candidate to their website [ex) Dan Schawbel - danschawbel.com]. The system will be smart enough, maybe with the Google “spider” ability, to search through a website and recover all necessary inputs, such as experience, education, etc.

The website may be a blog, their LinkedIn profile or what VisualCV thinks as an enhanced profile page that rests within a new social network. VisualCV gives you your own virtual resume, which includes a video, pictures, a portfolio and much more. It seems promising, BUT I would never limit your personal brand to reside on someone else’s network. I encourage you to have a blog or personal website of your own IN ADDITION to using these platforms (Jobster, JobFox, VisualCV, etc). My reasoning is simple: if their site collapses, you lose everything and you don’t have full control of the layout and design.

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Old Approach

  • Hiring Manager: May I please see your resume for review? I need to file it in our database, as well as scrutinize it to see if you match the position we’re hiring for.
  • Applicant: I’ll send you an email with an attached PDF or Word Document of my resume immediately.

New Approach

  • Hiring Manager: We are currently hiring for a marketing manager position and we came across your online resume. No need to send a hard copy, the link (url) will do just fine. Thanks for putting all of that work in, we now have everything we need to make a decision.
  • Applicant: Wow that was easy. Thank you!

Video Resumes – We are Getting There!

My video resume prediction has come true to some extent. Today a Wall Street Journal article confirmed my thoughts:

“More employers are conducting first interviews with candidates over the Internet now that many popular personal-computer brands have built-in video capabilities. The strategy helps employers save time and avoid recruiting expenses like plane ticket and hotel costs, she adds. Some employers are using the technique to have candidates meet hiring managers in faraway locations. Six candidates for a senior finance job recently came to One Communications Corp.’s Waltham, Mass.-headquarters and interviewed via video with executives based in several different locations at once, says Linda Chapman, executive vice president of human resources at the telecommunication firm. “Video really accelerates the hiring process,” she says.”

Google Background/Brand Scans – We’re There!

You know I’ve spoken about this before. Google is a “people search engine” and the higher the status of the position, the better the chance you will be Google’d.

“Scanning the Web for information that might derail a job hunter’s candidacy is now routine procedure for recruiters at many firms, says Cynthia Shapiro, author of the forthcoming book, “What Does Somebody Have to Do to Get a Job Around Here”. Many recruiters now even engage in the practice before extending interview invites, she adds.”

Creativity Can Set You Free

I spoke with my old time friend from elementary school recently. On Facebook I saw that he updated the “url” part of his profile with his new website (A resume). Russell Wyner has a very unique and talented brand, especially when it comes to video production and imagery. I was very curious about his new virtual resume, which includes an embedded traditional resume, his portfolio of his best work, as well as his competencies at the top and contact information at the bottom. As you notice, there is a picture of half of his head and his eyes move as your mouse does. Most of the site is constructed in Flash, which is very hard to use and the resume is very relevant for the creative industry, which is highly competitive (luckily Russell is one of the best).

Russell explains more below:

In the creative industry, work history and education can play a big role in determining qualification, but the portfolio is the most honest, most direct proof of your skill level. And when you’re new to the industry, it’s all you’ve got. I created RussellsResume.com as a way to send my portfolio to employers electronically. I introduce myself in an email, with a link to my interactive collection of comical animations. Lots of people who work at computers waste time every day watching internet videos anyway. So I target this audience by selling my resume as just another entertaining break from reality.

Russ Wyner

And once you’ve got them inside your portfolio, you’re more than just another applicant. Now you’re an individual. People form much stronger emotional connections to your artwork than they would to your statistics.

That’s why if you’re an artist, your resume needs to be aesthetically pleasing as well. The website itself is really the newest addition to my portfolio. I designed it using “Flash”, the same software I use for animation. I can’t just claim to be an expert in the software; I’ve got to show it. So I built everything from scratch, even down to the scrollbars, and to personalize it, I included a picture of half my face, the eyeball programmed to follow your cursor. It’s a subtle effect, but when noticed, it gets a good laugh, and a laugh makes a strong impression.

12 Responses to “Say Goodbye to Traditional Resumes – Say Hello To Virtual Resumes (URL’s)”

  1. I’m a big believer that the blog is the new resume. Heck, I don’t even keep a real resume anymore. If I ever needed to create one… I suppose I would either copy/paste from LinkedIn or just send a PDF of my LinkedIn profile.

    I just wanted to comment about Russell’s Resume. You say:

    I was very curious about his new virtual resume, which includes an embedded traditional resume (good for search engines)

    This actually isn’t true. Since the resume is completely in Flash, it cannot be crawled by search engines. In fact, if you Google “Russell Wyner”, the resume doesn’t come up at all (at least on page 1… and that’s all that matters).

    What to do? Russell (and others who serve a Flash based portfolio) need to also serve a non-Flash version. It can be very lo-fi. But it needs to contain the information that you want Googled.

    Here’s another use case.

    A recruiter is forwarded Russell’s Resume while on a business trip. He checks the email on his iPhone and clicks through. Since the iPhone can’t display Flash, there’s nothing there. If there is at least a non-Flash version (that explicitly tells the reader that there IS indeed a better Flash version) then the recruiter can get a first look and go back once (s)he is on a computer with the Flash plug-in.

    Pardon the geekiness, but if you’re not showing up in Google… you may as well not exist. :)

  2. avatar Dan Schawbel says:

    Adam, thanks for the correction. I will tell Russell about your advice! :)

  3. Hi Dan!
    WOW – great information on the cutting edge of resume writing. I do agree with Adam’s comment about the blog. Since it’s out there on the web, it doesn’t require the faster download speed that some of the flash sites need.
    Living in West Texas, which has the lowest unemployment in the state of Texas and one of the lowest is the U.S. (less that 2.7%), most of our business is oil field and energy based. Additionally, we’re a rural community so – believe it or not – the majority of people here are still on “dial up” – even major employers (yikes!).
    So, flash, would be out of the question for us yet blogs are on the rise and that’s a very viable format for us.
    Interested in hearing the other comments to come!
    Maria

  4. I think this is an interesting new development in job-seeking. I agree that virtual resumes can appeal to employers seeking easy access to a lot of information but I don’t think they are currently approrpiate for all job-seekers. There will always be some employers who will not find value in this format so I think it’s worthwhile to advocate trying it out but also keeping a standard soft copy handy just in case.

    I wrote a blog post about this today, actually, and linked to this article since it was so helpful. Thanks for writing!

  5. avatar Nathan Snell says:

    Good writeup, Dan. I particularly like Adam’s sentiment that if you don’t show up in google, you may as well not exist.

    An addition to the blog being the new resume, perhaps there should be some stress on the type of blog. As I’ve understood from what companies have said, a personal blog is nice, but they’re looking for your professional blog.

  6. avatar Nathan Snell says:

    Hm, to clarify my last sentence: When encouraging people to start a dynamic resume (eg: with a blog) perhaps emphasis should be placed on professionalism with personal aspects vs. personal with some professional aspects.

  7. Dan, great article and indeed the wave of the future. One of my best friends was interviewed for a job as pilot for Abercrombie. And he went to a Kinkos for his initial interview – but only because that’s the way they had all the pilots interviewing follow the same plan.

    I don’t think the best match will ever be made by simply putting your resume out there and having the hiring manager find you. Strategies involving the human element will always get the best job. Because, unless you’re desperate, you don’t want just any company – the potential employee should always have the capability to pick and choose his or her company of employment – for that dream job.

    Kind regards,
    Dave Jackson

  8. [...] still holding onto my future prediction that instead of a resume, video resume, cover letter, portfolio, business card, and references [...]

  9. [...] face it, traditional resumés aren’t meant for people without work experience, or even for people with work experience who [...]

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  • Dan Schawbel

    Dan Schawbel, the Managing Partner of Millennial Branding LLC, is a world renowned personal branding expert. He is the international bestselling author of Me 2.0, and the publisher of the Personal Branding Blog.

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