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  • Schawbel Report: The Current State of Personal Branding [December 2008]

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    Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

    Posted in Career Development, Corporate Branding, eBrand, Employer Branding, gen-y, news, Personal Branding, Recruitment, Schawbel Report, Social Media
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    9 comments on “Schawbel Report: The Current State of Personal Branding [December 2008]
    1. avatar
      EXPERT

      Not only is it the people with strong personal brands who will come out on top in the current job market crunch, but those people are likely to be the ones who have been building their personal brand the longest best.

      Although it’s better late than never, a personal brand takes time to build. People need to get moving now.

    2. avatar
      EXPERT

      I agree. The first thing most employers will do is Google someone. Personal branding does take time, but it is an investment in yourself which will make you more valuable.

    3. avatar
      EXPERT

      As an employer one of the first things I check is a persons facbook or myspace. This tells alot about a person’s personal branding initiatives.

    4. avatar
      EXPERT
      Dan Reich says:

      This is a terrific post. This post should be sent to every student in high school and college, as well as every recent college grad.

      Sites like http://www.brazencareerist.com are helping to facilitate this branding process between millennials and companies that are recruiting. It takes much more than a Facebook or MySpace profile to depict who you are as an individual or business person.

    5. avatar
      EXPERT
      Dan Schawbel says:

      @Dan – your comment is the story of my life. My mission to is engage millennials in personal branding.

      I’m apart of the Brazen community.

    6. avatar
      EXPERT
      Dan Reich says:

      Well I love the mission. I think part of the problem stems from our education system and distorted values of our society.

      It is also difficult to comprehend that you could actually be successful at personal branding, especially with the increasingly fragmented and vast world called the internet.

      Millennials need to be incentived to do things and there must be instant gratification. Growth and recognition takes time as you’ve seen with your own blog.

      Keep the mission going. Helping you along the way.

    7. avatar
      EXPERT

      Dan, Another great post. Looking forward to your book! David

    8. avatar
      EXPERT
      Andrei says:

      Excellent post. I think that personal branding is very effective if done right.

    9. avatar
      EXPERT
      catur pw says:

      Personal Branding becomes a favorite topic for Indonesian right now, because we all here in Indonesia are facing the election day, inspired by Successful Obama campaign for a great personal branding strategy. But i hope the Indonesian interest on Personal Branding topic is not just a seasonal interest.
      Great work Dan.

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