Social Media Etiquette Should Define Not Defame Your Brand

  • 1 min read

What are your social media etiquette rules?

Do you have them for your community and the media’s you engage with them on?

The 2012 Presidential election really opened my eyes to how important it is to create rules and content boundaries and how to use settings to control and enforce them. It was during those months that people, who were “my friends and connections” really showed some colors I did not care for. It was up to me to control and filter it and determine who I wanted on my sites and what content I would allow.

Here are 5 etiquette rules I do NOT allow

  1. Profanity does not make anyone stand out or make their point have more impact to me. People who choose to use profanity in an inappropriate way are out. A clever, witty, dry comment rules over profanity any day.
  2. Hate-ism or Misanthropy is the general hatred, mistrust or disdain of the human species or human nature. Spewing blatant hate says far more about the person than the group they disdain and doesn’t articulate intelligence in any way.
  3. Antisemitism is a mindset in general that is particularly troubling and can apply to any ethnic group. It creates  bad energy and karma.
  4. Negativism is fatiguing. We  don’t always like things but show some acceptance and try to find the silver lining.
  5. Stop the Sales Spam with using my Facebook page to sell and sending me spam sales letters through LinkedIn, please.

Here are 5 etiquette rules I ALWAYS encourage

  1. Diversity and points of view that are intelligent, informative and thoughtful.
  2. Tolerance and kindness for people’s diversity no matter what color, creed or nationality they are.
  3. Ethnic and generational inclusiveness that blends all our ages and stages in life.
  4. Appropriate humor that makes me smile and shows your “sense” of humor.
  5. An optimism and hope that no matter what, there is a light at the end of the tunnel and that your experiences can benefit others.

Social Media allows us a public way to connect, share information, educate and inspire. Sadly, it is often used with bad and even evil intent and for the wrong reasons.

Set your rules and boundaries and use your social media to define your brand not defame it.

What are your social media etiquette rules?

Author:

Deborah Shane is Top 100 Small Business Champion 2012, Career Author, branding/media strategist, writer and speaker. She hosts her Toolbox Blog and a popular weekly Business Radio Show that has over 205K downloads! She is a regular contributor toSmallBizTrends.com, Monster, Blogher, PersonalBrandingBlog.com, Forbes.com. Her book Career Transition-make the shift is #1 paperback and #2 kindle in Career Transition ona Amazon.com. Deborah delivers smart ideas and solutions, which make her a popular go-to resource for CNN, CBS, Fox and Forbes.

Picture of Deborah Shane

Deborah Shane

TRENDING AROUND THE WEB

Gareth Edwards shot an $80 million movie on a $4,000 Sony camera — a comparable Arri Alexa costs 20 times as much

Gareth Edwards shot an $80 million movie on a $4,000 Sony camera — a comparable Arri Alexa costs 20 times as much

The Blog Herald
People who start each morning mentally rehearsing everything that could go wrong aren’t just anxious, they’re running a form of self-talk that psychologist Ethan Kross’s research on the inner voice links to prolonged stress and worse daily mood regulation

People who start each morning mentally rehearsing everything that could go wrong aren’t just anxious, they’re running a form of self-talk that psychologist Ethan Kross’s research on the inner voice links to prolonged stress and worse daily mood regulation

Global English Editing
People who bounce back from setbacks quickly aren’t the ones who never struggle, they’re often the ones who explain the setback differently — as temporary and specific rather than permanent and all-consuming, the exact pattern Martin Seligman’s decades of research on explanatory style links to resilience

People who bounce back from setbacks quickly aren’t the ones who never struggle, they’re often the ones who explain the setback differently — as temporary and specific rather than permanent and all-consuming, the exact pattern Martin Seligman’s decades of research on explanatory style links to resilience

Global English Editing
Psychology says people who struggle in the first year of retirement aren’t bored or unprepared, they’re grieving a version of themselves that had a title, a place to be, and people who needed them by nine in the morning—and nobody thinks to call that a loss

Psychology says people who struggle in the first year of retirement aren’t bored or unprepared, they’re grieving a version of themselves that had a title, a place to be, and people who needed them by nine in the morning—and nobody thinks to call that a loss

The Vessel
Psychology says people who say “sorry” when someone else bumps into them aren’t weak, they learned early that smoothing things over was safer than being right

Psychology says people who say “sorry” when someone else bumps into them aren’t weak, they learned early that smoothing things over was safer than being right

The Vessel
Psychology suggests grandparents who say yes to everything their grandchildren ask aren’t spoiling them, they’re getting a second chance at a kind of patience they couldn’t quite afford the first time around

Psychology suggests grandparents who say yes to everything their grandchildren ask aren’t spoiling them, they’re getting a second chance at a kind of patience they couldn’t quite afford the first time around

The Vessel
Load more
CATEGORIES
Explore