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  • Success at Networking: Gifts that Rob Your Personal Brand

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    Maria Elena Duron is a Marketing Coach and Strategist with Know, Like, + Ignite and @mariaduron on Twitter. Would you like practical tips to create and curate content and experiences worthy of being passed person-to-person? -Get exclusive access.

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    One comment on “Success at Networking: Gifts that Rob Your Personal Brand
    1. avatar

      Another giving season looms, with an inescapable emphasis upon chocolate and other sweets.

      As a person who intensely dislikes sweets and chocolates, I want to offer my perspective concerning gifts that hurt the giver’s brand.

      For me, a gift of chocolate or dessert IS the gift that screams, “You don’t know me.” And an enclosed note that asks, “Do you like chocolate?” That DOESN’T make it right.

      Why is it OK to give chocolate to all your contacts simply because you wrote a note?

      I want you to consider this observation by Madison Moore, writing Aug. 19, 2013: “People who don’t like chocolate feel the burden of punishment for their choice all the time.” (From “Yes, There are People who Don’t Like Chocolate”)

      Moore was talking about chocolates being the only things left in an office donut box, meaning “No sweetness for you,” that is, for the person who doesn’t like to eat chocolate.

      Now imagine the “burden of punishment” if, in addition to not liking chocolate, you hate everything about all desserts?

      For me, “all the time” includes recurring arguments from people convinced I should stray from my “dieting” to reward myself — or who otherwise want to argue with me about why I don’t eat desserts or chocolate.

      Your git of chocolate doesn’t exist in isolation so would you really, purposely, give a gift that evokes such unpleasantness?

      If your gift was truly a “sincere gift of gratitude,” you would have done your homework as part of building the close connection that you are supposedly honoring.

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