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    6 Things Your Small Business Needs to Spend On

    Businesses are incredibly difficult ventures to start. More than half of all businesses fail within five years of starting, according to statistics gathered in 2016. While this is far better than the traditional belief that half fail within a single year of starting, it is still clearly a challenge to start and continue running a …

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    Posted in Corporate Branding

    Personal Brand Stereotypes #8: Choose Your Major Wisely

    The number one most important factor to employers selecting entry-level candidates is their major (44%). I think it’s pretty obvious why this carries the most weight. If you are a finance major applying for an entry-level position in marketing, it may be challenging to convince them that your experience and learnings can apply to that …

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    Posted in Career Development, Personal Branding
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