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    Show Your Worth

    When it comes to you as a person and your brand, society in general tends to declare that characteristics such as humility, or even reticence, are best. And while no one truly likes a conceited know-it-all, I am here to assert that displaying that you are knowledgeable in your industry is something that we all …

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    Posted in Brand Yourself As, Career Development, entrepreneurship, Personal Branding, Workplace Success

    How to Brand Yourself to the Top

    If you want to get to the top of the career ladder, you need to build your brand!

    Being in the staffing industry, I’ve interviewed hundreds of people and am amazed by how many people tell me they want my job straight out of high school or college with no experience and no reputation. They …

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    Posted in entrepreneurship, Networking, Personal Branding, Social Media, Success Strategies

    7 Ways to Repurpose Content for Your Personal Brand

    It can be difficult for small businesses operating in competitive markets to get ahead, especially when you consider the fact that they don’t typically have access to marketing departments and unlimited resources or funds.

    So what advantages do small businesses have over their larger counterparts? The answer is their personal brand, as opposed to a …

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    Posted in Marketing, Personal Branding, Social Media

    How to Increase Traffic with Highly Shareable Content

    The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help enhance your SEO rankings, but also the higher social curation — provided it’s being shared — means that more people will see it. In turn, this will naturally increase your traffic, leads and …

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    Posted in Corporate Branding, guest post, Marketing, SEO

    Basic Articles Mean Mediocre Articles

    Rescue me from beginners’ secrets!

    Everywhere I turn, I’m inundated by yet another article about “social media secrets” or “blogging secrets” that don’t contain any actual secrets. They’re such beginning-level articles that, if they had any secrets, have the worst-kept secrets anyone has ever known.

    “Psst, hey buddy. Edison invented the light bulb. Don’t tell …

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    Posted in Career Development, Marketing, Personal Branding, Reputation Management

    Three Secrets to Sounding More Confident In Your Writing

    Mediocre writing teems with timidity and hesitation. That’s why it’s so boring. Weasel words and loopholes abound, because the authors are so afraid of making a mistake and looking bad. As a result, the author comes across as lacking in confidence and unsure of their ideas.

    There are three ways to sound confident in your …

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    Posted in Career Development, Personal Branding, Reputation Management

    Three Personal Branding Secrets for Academics

    People in academia live life more than a little differently from those of us in the business world. Even the rules of personal branding and networking are different. You don’t get tenure based on valuable relationships and what you have done for others. It’s based on publishing, teaching, and committee work.

    But that doesn’t mean …

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    Posted in Career Development, Education, Personal Branding, Social Media

    Strong Tactics for Your Personal Brand

    In this time and age where more and more businesses are integrating blogging in their marketing strategies, it becomes harder to stand out, given the hundreds, if not millions, of blog posts published on a daily basis. 

    You must have a blog that contains not only quality content, but also one that’s attractive, and has …

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    Posted in Marketing, Personal Branding, Social Media, Success Strategies

    Establishing Your Personal Brand and Credibility Through Blogging

    Do you have a portfolio of work that establishes your personal brand and credibility?

    We live in an economy where your current job could disappear today and the competition for your next job will come from around the globe. How does your next employer know that you “know your stuff”?

    No matter the industry or …

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    Posted in Personal Branding, Social Media

    Five Blogging Lessons Learned From Newspaper Columnists

    If you want to be a thought leader in your field, to be seen as one of its leading authorities, you need to pay special attention to how you blog.

    You can’t just splut out a blog post here and there, and expect people to take you seriously. You also can’t have an overly formal …

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    Posted in Brand Yourself As, Career Development, Personal Branding, SEO
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