The Theory of BRANDarchy
Welcome to the world where we constantly discuss branding. And while the name of this site certainly refers to personal branding, in particular, the parallels between this and corporate branding should not be ignored. To illustrate this, let me introduce a concept that you may or may not have heard of–one that you can use …
Brand Check-Up: 4 Questions to Ask Your Market
Creating a brand focuses your message so that your consumers know your mission and values. But a brand isn’t static. Instead, it’s a dynamic, living, breathing asset that should transform as you and your market changes. Trends come and go. Customer needs change. The skills and services you offer expand or contract. Through all these …
Could Your Personal Brand Survive Hurricane, Fire, or Flood?
What would have happened to your personal brand and business if you were a self-employed professional living in lower Manhattan or coastal New Jersey when Hurricane Sandy struck?
Would your brand and business survive if your computer, iPad, and smartphone were lost or damaged by fire, flood, or hurricane?
After the flood waters receded, would …
It Ranks Right Up There With Oxygen
John attained all his computer certifications and decided to open his own business and to establish his brand. Mary, out of work for almost a year, began her own entrepreneurial enterprise; a small florist shop. She also plans to create her unique brand. Maria is a nutritionist who launched her own online coaching firm specializing …
The #1 Formula for Brand Greatness
Service to others leads to greatness and wealth.
The more people you serve, the greater your rewards. There is no formula for greatness or wealth that supersedes this one.
Authentic, unconditional service to others leads to self-reward. When you help people cross the bridge from discouragement to success, greatness is achieved. When you provide answers …
How To RETHINK And Grow Rich
The old ways and the old days will not return. We live in a new global community fueled by a technology-driven economy and marketplace. The good news is that today, contrary to what you have been told by the negative and pessimistic voices competing for your attention, or what you think, there are UNLIMITED OPPORTUNITIES.…
Oprah’s Secret To Curing Your Brand’s Bad Mood
Focus on your left toe. No, not really.
Ever been in a bad mood? Personal brands and professionals like yourself, responsible for brand development, management, and improvement, can’t avoid tough times and bad days. Have you ever had moments where you just lost it and went into overwhelm; where everyone and everything were just driving …
Ideas for Promoting Your Ideas
“Sell the sizzle, not the steak,” said Elmer Wheeler.
Wheeler’s key message has always been that you have to focus on communicating the selling proposition; the primary reasons why others will want to buy your products, services, or ideas. Many people have innovative ideas for expanding and enhancing their images, reputations, businesses, or brands; but …
The Greatest Asset of Any Brand
What television shows will Americans want to watch in the coming years? What kind of fashions will people want to be wearing 3 to 5 years from now? What kind of apps and capabilities will entice consumers to purchase Smart phones in the …