• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Blog Archives

    Avoid Ruining Your Personal Image

    When you feel disappointed, you feel let down because your expectations failed to be met. Little children at times express their reactions to disappointment by crying; adults deal with disappointment more maturely—through logic. Regardless of your age, though, disappointment evokes strong emotions.

    Those in job transition have a heightened sense of awareness of such emotional …

    Tagged with: ,
    Posted in Career Development

    The Affect of Social Media Conversations on Search Engine Ranking

    Search engine algorithms have changed quite a bit over just the last few years, and many brands may have seen a change in their website visibility as a result. Social signals are a growing influence, which is mainly dictated by conversations on tweets and posts. This new method of communication has no doubt transformed the …

    Tagged with: ,
    Posted in Personal Branding

    Social Networking Is Often Not Understood

    Disclaimer: Social networking is not a substitute for attending social events, talking with others on the phone, or having lunch with someone.

    To me there is no question of the growing importance of social networking for people in transition who are looking for their next career stop. However, for many middle-aged people, social networking may …

    Tagged with: , , ,
    Posted in Career Development, Social Media

    Your Brand: Do You Know What It Is?

    If you’re in transition and want to be found among the many people looking for work, you must stand out. How can you increase your chances of being called in for an interview if you cannot be picked out from the crowd? The answer is in your brand. Why do people ask for a Coke …

    Tagged with: , , ,
    Posted in Personal Branding

    5 Questions to ask before starting a corporate blog

    One of the most common things I hear from people is … Should I start a blog?

    There is no simple answer.

    However, over the years I have boiled down my thinking to 5 things to consider before starting a (corporate) blog.

    Note: I put the word “corporate” in parentheses. A personal and corporate blog …

    Tagged with: , , , , ,
    Posted in Personal Branding, Social Media, Success Strategies

    The Art of Reciprocity in Interviewing

    Interviews should be a dialogue. Interviews should be a conversation. Interviews should be a chance for each party to get a feel for the other. Fortunately, smart companies have changed interviews from what they were in the past. Interviews are no longer just about the needs of a company to fill a role. They have …

    Tagged with: , , , , , , ,
    Posted in Interview, Job Search, Personal Branding

    Cool, Clever Trends Help Personal Branding!

    I have been watching, following and studying trends for many years. To see how demographics, events, cycles all intersect, converge and impact our lives in such immediate and long lasting ways is fascinating! The financial and banking collapse at the end of 2008, was a long time in coming, but once it hit it changed …

    Tagged with: , , , , ,
    Posted in Career Development, entrepreneurship, Networking, Personal Branding, Reputation Management

    Your Personal Brand is also About “Them”

    A friend just starting out as an independent contract worker and I were discussing her personal brand while out on the lake the other day.  “I’m not sure how I want to shape my personal brand yet,” she confessed. “I don’t know who I want to be my primary customer yet.”

    You’d think I’d stop …

    Tagged with: , ,
    Posted in Brand Yourself As, Personal Branding

    8 Ways To Brand Yourself As A SME

    (even if you’re a Generalist)

    As I discussed in earlier articles, branding yourself as a generalist doesn’t work in today’s search driven market of job shortages and mass competition.

    Today’s employers don’t even hire generalists for jobs requiring a generalist. Employers hire subject matter expertise first, then choose the subject matter expert who also has …

    Tagged with: , , , , , , , , , ,
    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Integrate your Personal Brand into Your Resume

    You may think a resume is just a resume—same old thing for everyone, right? Not quite. A resume can be a vital component of your personal brand. Resumes aren’t just for people seeking employment; they offer a professional overview of your experiences and help distinguish you as an individual whether you run your own business …

    Tagged with: , , , , ,
    Posted in Job Search, Personal Branding, Recruitment, Reputation Management
    Content Partners
    As Seen In