Brand Mathematics: The Synergy Of The Future?
Plato is right once more. And so is Alfred North Whitehead when he claimed that all Western philosophy was nothing but footnotes to the towering figure of ancient Greek thought. If in Plato’s Academy (the original academy that gave its name to all the ‘academies’ that followed) a message written in giant letters at the …
Differentiate Or Die: The New Rules Of Personal Branding
These are the best of times for personal branders; these are the worst of times for personal branders. Far from mere Dickensian wordplay, I believe this statement reflects a reality that old hands in the business will be quick to recognize and happy to give their assent to. Newcomers may soon find out the hard …
Your Personal Branding Business Model
One of the most important aspects of creating a personal brand, is first attempting to determine what your goals are. Are you trying to become the President of the United States, the CEO of a Fortune 500 company, a serial entrepreneur, a social activist? This will certainly help you understand how to frame your brand, …