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    Video Presentations: One Easy Way to Keep Them Watching

    Audiences make snap judgments about anyone on camera. Viewers immediately assume someone is hostile if they look slightly angry. A confused look can come across as dopey. A blank face looks snooty or boring. That’s because video amplifies every facial expression—and often viewers don’t stick around to find out if their first impression was wrong. …

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    Posted in Interview, Media Branding, Personal Branding, tv

    How to Give a TED Talk

    I recently coached three High School teachers to help them deliver “TED-like” talks at a conference on education. The event was held by a very high-profile non-profit organization. These three were no strangers to public speaking—they had years of experience giving speeches, teaching large classes, and appearing on TV. But they needed guidance on how …

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    Posted in Career Development, Education, Marketing, Personal Branding

    Parent Entrepreneurs: When the Personal Crowds Your Personal Brand

    This is the second in my series of mommy entrepreneur profiles. But I need to rename this series because of the feedback I got from said “mommies.” The phrase mommy entrepreneur didn’t sit well with them. My goal was to conjure up images of innovative female businesswomen carving out new ways of integrating work and …

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    Posted in Career Development, entrepreneurship, Me 2.0, Personal Branding

    Unexpected: What Happened 6 Months Since Publishing My Ebook

    6 months ago on June 12, 2012, I published my multimedia ebook Camera Ready: How to Present Your Best Self and Ideas On Air or Online. After having two kids and “leaning back” in my career (as Anne-Marie Slaughter and Facebook COO Sheryl Sandberg call it) by freelancing part-time for a couple of years, I …

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    Posted in authors corner, Career Development, Job Search, Personal Branding

    INFOGRAPHIC: 10 Tips for Telling Your Story with Video

    Check out this infographic for video ideas and tips on how to get your personal brand across well on camera.

    My team and I created this as an add-on to my ebook Camera Ready…but even if you don’t need video tips, you might want to consider designing an infographic to supplement and explain your services …

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    Posted in Marketing, Me 2.0, Personal Branding, Social Media

    I Need Your Help: Sharing a Personal Branding Struggle

    Personal branding reader, I could really use your help.

    It’s always easier to dole out advice to other people, but, as I’m sure you can attest, applying personal branding words of wisdom to your own big plans can be messy, soul-searching work. Seeing yourself through the eyes of a colleague or client almost needs to …

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    Posted in Brand Yourself As, Career Development, Me 2.0, Personal Branding

    3 Reasons Why Your Personal Brand Strategy Requires Video

    Remember when you first created a website? You needed to include a newsletter sign-up, then decided to add social elements like Facebook and Twitter…but later Pinterest and Google+ came along. It seems like there is always something NEW to explore.

    So as the summer ends and you get back into work mode, it’s time to …

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    Posted in Career Development, entrepreneurship, Marketing, Social Media

    Video Tips and Ideas for Small Businesses and Brands

    “It’s too expensive,” or “It’s takes too much time!” These are the reasons I usually get from people as to why they haven’t made a video about their business. And I agree—producing a video never goes as quickly as writing a blog post or a tweet. For some, just uploading a video will require a …

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    Posted in Corporate Branding, entrepreneurship, Marketing, Personal Branding

    Just For Men: How to Look Great On-Camera

    You are working hard to brand yourself and your business with written posts on your blog, Twitter feed, and Facebook page. But have you remembered to consistently brand your face?

    Yup, that’s right. Part of your brand is how you look in photos and present yourself in videos. You want people to listen to what …

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    Posted in Me 2.0, Media Branding, Personal Branding, tv
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